Content about Levi Strauss & Co.

September 7, 2012
Levi names head of Docker's brand

Levi Strauss & Co has named longtime apparel executive Seth Ellison president of the global Dockers brand effective Sept. 10.

SAN FRANCISCO — Levi Strauss & Co has named longtime apparel executive Seth Ellison president of the global Dockers brand effective Sept. 10.

August 2, 2011
Levi's gets a new brand strategist

Levi's announced that it has appointed Beto Guajardo as its new global VP strategy.

SAN FRANCISCO —  Levi's announced that it has appointed Beto Guajardo as its new global VP strategy. In this role, Guajardo will be responsible for leading the development and execution of the brand's growth strategy and global business development.

July 19, 2011
Global Levi's line finds U.S. home at Target

Levi's announced that its Denizen jeans brand is making its U.S. debut exclusively at Target stores and on Target.com.

SAN FRANCISCO — Levi's announced that its Denizen jeans brand is making its U.S. debut exclusively at Target stores and on Target.com. 

The brand first launched in Asia in 2010 and is available in China, India, Mexico, Pakistan, Singapore and South Korea, in addition to the United States.

July 13, 2011
Levi's names SVP of wholesale for the Americas

Levi's announced that it has appointed Paul Zadoff as its new SVP wholesale commercial operations for the Americas.

SAN FRANCISCO — Levi's announced that it has appointed Paul Zadoff as its new SVP wholesale commercial operations for the Americas. In this role, Zadoff will be responsible for developing and implementing effective strategies to drive long-term sustainable revenue growth, as well as ensuring the integration of a consistent consumer experience across the brand's wholesale commercial operation channels in the Americas.

July 6, 2011
Levi's to 'go forth' with first global campaign

Levi's is taking its "Go Forth" campaign beyond the United States in its first global marketing program.

SAN FRANCISCO — Levi's is taking its "Go Forth" campaign beyond the United States in its first global marketing program. 

According to Levi's, its 2011 "Go Forth" campaign will utilize TV, cinema, print, digital and outdoor marketing vehicles and will be present in 24 countries across the Americas, Europe and Asia-Pacific regions. Levi's said the campaign will showcase its fall 2011 collection wihile encouraging customers to make positive changes in the world.

May 16, 2011
Levi's names head of Dockers brand

Levi Strauss & Co. announced that it has named Anne Rohosy as EVP and president global Dockers.

SAN FRANCISCO — Levi Strauss & Co. announced that it has named Anne Rohosy as EVP and president global Dockers.

As Dockers president, Rohosy will be responsible for all product, marketing and business operations for the global khaki brand, reporting to Levi Strauss & Co.pPresident & CEO John Anderson. She moves to this Dockers leadership position after two years as a SVP, overseeing Levi’s brand commercial wholesale operations in the Americas. Prior to joining Levi Strauss & Co., she spent 15 years with Nike.

April 29, 2011
Levi's taps former Coach exec for VP design role

Levi's announced that it has named Walker MacWilliam as its new global head of men's design.

SAN FRANCISCO -- Levi's announced that it has named Walker MacWilliam as its new global head of men's design.  As VP design for the Levi's brand, MacWilliam will be responsible for the design and development of all Levi's men's product categories globally.

MacWilliam joins Levi Strauss & Co. from Coach where his responsibilities included the conceptualization, design and development for all categories of men's and women's including wearables, bags and accessories.

March 16, 2011
Levi's finds the right fit for women's division

Levi's announced it has appointed Laurie Etheridge as the global lead of women's merchandising and design.

SAN FRANCISCO  -- Levi's announced it has appointed Laurie Etheridge as the global lead of women's merchandising and design.  As SVP women's merchandising and design for the Levi's brand, Etheridge will be responsible for the design, development and merchandising of all of Levi's women's product categories across all its regions. Etheridge joins the company from Perry Ellis International where she leads merchandising and design for women's global fashion brands, including Jantzen, Jag, Perry Ellis and Southpoint.

March 4, 2011
Just zip it, Levis appoints ex Nike exec to run marketing

Rebecca Van Dyck was named global chief marketing officer of the Levi’s brand where she will be responsible for the development and implementation of fully integrated marketing strategies across all of the Levi's brand's product categories and consumer communication channels.

Rebecca Van Dyck was named global chief marketing officer of the Levi’s brand where she will be responsible for the development and implementation of fully integrated marketing strategies across all of the Levi's brand's product categories and consumer communication channels. Dyck joins the company from Apple Inc. where she led the worldwide marketing and communications strategies for some of the world's most well-known and admired product launches, including introducing the iPhone, iPad and iPod + iTunes.