Content about Levi Strauss & Co.

April 14, 2014

Levi Strauss & Co. has named former Walmart executive Marc Rosen as EVP and president of global e-commerce, effective May 5. Rosen will report to president and CEO Chip Bergh.

Levi Strauss & Co. has named former Walmart executive Marc Rosen as EVP and president of global e-commerce, effective May 5. Rosen will report to president and CEO Chip Bergh.

April 2, 2014

Premium denim brand True Religion named former top executives from Levi Strauss & Co., and Gap inc., to its board of directors.

Premium denim brand True Religion named former top executives from Levi Strauss & Co., and Gap inc., to its board of directors.

The purveyor of premium products said John Anderson and Marka Hansen agreed to serve on its board. Anderson spent 32 years at Levi Strauss & Co, ultimately serving as president and CEO while Hansen previously spent 24 years at Gap and most recently served as president of Gap North America.

January 24, 2014

Levi Strauss & Co. has named Craig Nomura as EVP and president of global retail, effective Feb. 3. He will report to president and CEO Chip Bergh.

Levi Strauss & Co. has named Craig Nomura as EVP and president of global retail, effective Feb. 3. He will report to president and CEO Chip Bergh.

November 13, 2013

True Religion Apparel has appointed Mary Alderete as the company’s chief marketing officer. Alderete, who will report to CEO David Conn, will be charged with shaping the marketing strategy for True Religion across the company’s retail, wholesale, international and e-commerce platforms.

True Religion Apparel has appointed Mary Alderete as the company’s chief marketing officer. Alderete, who will report to CEO David Conn, will be charged with shaping the marketing strategy for True Religion across the company’s retail, wholesale, international and e-commerce platforms.

November 8, 2013

A new process for sustainable sourcing called Dockers Wellthread was unveiled by Levi Strauss & Co. which integrates product design, environmental practices and worker well-being.

A new process for sustainable sourcing called Dockers Wellthread was unveiled by Levi Strauss & Co. which integrates product design, environmental practices and worker well-being.

August 27, 2013

The Levi’s brand has made significant management changes to its leadership structure in an effort to drive innovative product and consumer engagement campaigns around the globe.

SAN FRANCISCO — The Levi’s brand has made significant management changes to its leadership structure in an effort to drive innovative product and consumer engagement campaigns around the globe. 

June 20, 2013

The Gymboree Corporation has appointed former Levi Strauss & Co. executive Joelle Maher as the company's new COO.

SAN FRANCISCO — The Gymboree Corporation has appointed former Levi Strauss & Co. executive Joelle Maher as the company's new COO.  

At Levi Strauss & Co., Maher was most recently EVP, president global retail, and prior to that SVP of Americas multi-channel retail, and VP, planning, allocation, stores, store operations and outlet. She also held executive leadership positions at Lucky Brand Jeans, Old Navy and Macy's East.

September 7, 2012

Levi Strauss & Co has named longtime apparel executive Seth Ellison president of the global Dockers brand effective Sept. 10.

SAN FRANCISCO — Levi Strauss & Co has named longtime apparel executive Seth Ellison president of the global Dockers brand effective Sept. 10.

August 2, 2011

Levi's announced that it has appointed Beto Guajardo as its new global VP strategy.

SAN FRANCISCO —  Levi's announced that it has appointed Beto Guajardo as its new global VP strategy. In this role, Guajardo will be responsible for leading the development and execution of the brand's growth strategy and global business development.

July 19, 2011

Levi's announced that its Denizen jeans brand is making its U.S. debut exclusively at Target stores and on Target.com.

SAN FRANCISCO — Levi's announced that its Denizen jeans brand is making its U.S. debut exclusively at Target stores and on Target.com. 

The brand first launched in Asia in 2010 and is available in China, India, Mexico, Pakistan, Singapore and South Korea, in addition to the United States.

July 13, 2011

Levi's announced that it has appointed Paul Zadoff as its new SVP wholesale commercial operations for the Americas.

SAN FRANCISCO — Levi's announced that it has appointed Paul Zadoff as its new SVP wholesale commercial operations for the Americas. In this role, Zadoff will be responsible for developing and implementing effective strategies to drive long-term sustainable revenue growth, as well as ensuring the integration of a consistent consumer experience across the brand's wholesale commercial operation channels in the Americas.

July 6, 2011

Levi's is taking its "Go Forth" campaign beyond the United States in its first global marketing program.

SAN FRANCISCO — Levi's is taking its "Go Forth" campaign beyond the United States in its first global marketing program. 

According to Levi's, its 2011 "Go Forth" campaign will utilize TV, cinema, print, digital and outdoor marketing vehicles and will be present in 24 countries across the Americas, Europe and Asia-Pacific regions. Levi's said the campaign will showcase its fall 2011 collection wihile encouraging customers to make positive changes in the world.

May 16, 2011

Levi Strauss & Co. announced that it has named Anne Rohosy as EVP and president global Dockers.

SAN FRANCISCO — Levi Strauss & Co. announced that it has named Anne Rohosy as EVP and president global Dockers.

As Dockers president, Rohosy will be responsible for all product, marketing and business operations for the global khaki brand, reporting to Levi Strauss & Co.pPresident & CEO John Anderson. She moves to this Dockers leadership position after two years as a SVP, overseeing Levi’s brand commercial wholesale operations in the Americas. Prior to joining Levi Strauss & Co., she spent 15 years with Nike.

April 29, 2011

Levi's announced that it has named Walker MacWilliam as its new global head of men's design.

SAN FRANCISCO -- Levi's announced that it has named Walker MacWilliam as its new global head of men's design.  As VP design for the Levi's brand, MacWilliam will be responsible for the design and development of all Levi's men's product categories globally.

MacWilliam joins Levi Strauss & Co. from Coach where his responsibilities included the conceptualization, design and development for all categories of men's and women's including wearables, bags and accessories.

March 16, 2011

Levi's announced it has appointed Laurie Etheridge as the global lead of women's merchandising and design.

SAN FRANCISCO  -- Levi's announced it has appointed Laurie Etheridge as the global lead of women's merchandising and design.  As SVP women's merchandising and design for the Levi's brand, Etheridge will be responsible for the design, development and merchandising of all of Levi's women's product categories across all its regions. Etheridge joins the company from Perry Ellis International where she leads merchandising and design for women's global fashion brands, including Jantzen, Jag, Perry Ellis and Southpoint.

March 4, 2011

Rebecca Van Dyck was named global chief marketing officer of the Levi’s brand where she will be responsible for the development and implementation of fully integrated marketing strategies across all of the Levi's brand's product categories and consumer communication channels.

Rebecca Van Dyck was named global chief marketing officer of the Levi’s brand where she will be responsible for the development and implementation of fully integrated marketing strategies across all of the Levi's brand's product categories and consumer communication channels. Dyck joins the company from Apple Inc. where she led the worldwide marketing and communications strategies for some of the world's most well-known and admired product launches, including introducing the iPhone, iPad and iPod + iTunes.