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April 2, 2014

Premium denim brand True Religion named former top executives from Levi Strauss & Co., and Gap inc., to its board of directors.

Premium denim brand True Religion named former top executives from Levi Strauss & Co., and Gap inc., to its board of directors.

The purveyor of premium products said John Anderson and Marka Hansen agreed to serve on its board. Anderson spent 32 years at Levi Strauss & Co, ultimately serving as president and CEO while Hansen previously spent 24 years at Gap and most recently served as president of Gap North America.

January 24, 2014

Levi Strauss & Co. has named Craig Nomura as EVP and president of global retail, effective Feb. 3. He will report to president and CEO Chip Bergh.

Levi Strauss & Co. has named Craig Nomura as EVP and president of global retail, effective Feb. 3. He will report to president and CEO Chip Bergh.

September 7, 2012

Levi Strauss & Co has named longtime apparel executive Seth Ellison president of the global Dockers brand effective Sept. 10.

SAN FRANCISCO — Levi Strauss & Co has named longtime apparel executive Seth Ellison president of the global Dockers brand effective Sept. 10.

July 6, 2011

Levi's is taking its "Go Forth" campaign beyond the United States in its first global marketing program.

SAN FRANCISCO — Levi's is taking its "Go Forth" campaign beyond the United States in its first global marketing program. 

According to Levi's, its 2011 "Go Forth" campaign will utilize TV, cinema, print, digital and outdoor marketing vehicles and will be present in 24 countries across the Americas, Europe and Asia-Pacific regions. Levi's said the campaign will showcase its fall 2011 collection wihile encouraging customers to make positive changes in the world.

May 16, 2011

Levi Strauss & Co. announced that it has named Anne Rohosy as EVP and president global Dockers.

SAN FRANCISCO — Levi Strauss & Co. announced that it has named Anne Rohosy as EVP and president global Dockers.

As Dockers president, Rohosy will be responsible for all product, marketing and business operations for the global khaki brand, reporting to Levi Strauss & Co.pPresident & CEO John Anderson. She moves to this Dockers leadership position after two years as a SVP, overseeing Levi’s brand commercial wholesale operations in the Americas. Prior to joining Levi Strauss & Co., she spent 15 years with Nike.

March 16, 2011

Levi's announced it has appointed Laurie Etheridge as the global lead of women's merchandising and design.

SAN FRANCISCO  -- Levi's announced it has appointed Laurie Etheridge as the global lead of women's merchandising and design.  As SVP women's merchandising and design for the Levi's brand, Etheridge will be responsible for the design, development and merchandising of all of Levi's women's product categories across all its regions. Etheridge joins the company from Perry Ellis International where she leads merchandising and design for women's global fashion brands, including Jantzen, Jag, Perry Ellis and Southpoint.

March 4, 2011

Rebecca Van Dyck was named global chief marketing officer of the Levi’s brand where she will be responsible for the development and implementation of fully integrated marketing strategies across all of the Levi's brand's product categories and consumer communication channels.

Rebecca Van Dyck was named global chief marketing officer of the Levi’s brand where she will be responsible for the development and implementation of fully integrated marketing strategies across all of the Levi's brand's product categories and consumer communication channels. Dyck joins the company from Apple Inc. where she led the worldwide marketing and communications strategies for some of the world's most well-known and admired product launches, including introducing the iPhone, iPad and iPod + iTunes.