Content about Lifestyle brand

November 6, 2014

Columbia Sportswear launched it’s first-ever flagship Performance Fishing Gear (PFG) concept store at the Avalon Mall in Alpharetta, Ga. 

Columbia Sportswear launched it’s first-ever flagship Performance Fishing Gear (PFG) concept store at the Avalon Mall in Alpharetta, Ga. 

Inspired by the performance, style and comfort needs of professional and recreational anglers, Columbia’s PFG collection is being embraced as a lifestyle brand by consumers of all ages in temperate and tropical climates across the Western Hemisphere, according to the company.

August 25, 2014

Ralph Lauren is diving into wearable technology waters with the unveiling of a high-performance, fashion-forward Polo Tech shirt on opening day of the US Open.

Ralph Lauren is diving into wearable technology waters with the unveiling of a high-performance, fashion-forward Polo Tech shirt on opening day of the US Open.

The Polo Tech shirt is an innovative new product from a fashion brand that merges biometrics into active lifestyle apparel, marking a revolution in advanced technology designed to improve general wellness and increase personal fitness.

The shirt features sensors knitted into the core of the product to read biological and physiological information.

August 12, 2014

Outdoor equipment and apparel company Black Diamond named former Sony and Gap executive Zeena Freeman as president and eventual CEO.

Outdoor equipment and apparel company Black Diamond named former Sony and Gap executive Zeena Freeman as president and eventual CEO.

The Salt Lake City-based manufacturer of outdoor performance equipment and apparel said Freeman would join the company as president, reporting to co-founder and CEO Peter Metcalf, who she will succeed in that role next June.

May 1, 2013

Guess has appointed former Victoria’s Secret executive Sharleen Ernster Lazear as chief design officer, overseeing all product categories for the Guess brands. She will report to CEO Paul Marciano.

LOS ANGELES — Guess has appointed former Victoria’s Secret executive Sharleen Ernster Lazear as chief design officer, overseeing all product categories for the Guess brands. She will report to CEO Paul Marciano. 

October 3, 2010

Jones Apparel Group announced that it has changed its name to The Jones Group Inc. ......