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PLANO, Texas — J.C. Penney Co. has launched a charitable initiative, called jcp cares, which will support a new cause each month by inviting customers to round up their purchases to the nearest whole dollar and donate the difference to the company's featured charity partner. The retailer will join its customers in giving back by making a contribution to its charity partner each month.

The program will be supported by a robust, integrated marketing campaign which will include digital, social, mobile, in-store and direct mail and e-mail components.

NEW YORK — JCPenney executives laid out further details of their strategy going forward during the chain’s quarterly conference call with investors. The call followed the release of JCPenney’s first quarter results, when it reported a worse-then-expected loss of $163 million, and a 19% drop in same-store sales.

JCPenney said it would launch a new private label apparel brand, jcp, for both men and women. The brand is set to debut in August.

Fourth-quarter same-store sales at JCPenney declined 1.8%, and the company lost $87 million, but those details are being overlooked for the time being as execution of the transformation strategy envisioned by CEO Ron Johnson began less than a month ago.

PLANO, Texas — JCPenney announced that Thomas Engibous will become chairman of its board of directors on Jan. 28.  Engibous was named to the board in 1999 and has served in presiding director and lead independent director roles since 2008.  He will assume the chairman's role from Myron Ullman, III, JCPenney's former chief executive officer, who will step down as executive chairman.

NEW YORK — Mike Boylson, formerly EVP and CMO of JCPenney, has traded retailing for baseball. The 32-year JCPenney veteran, who officially stepped down from the company on July 1, and a friend are opening a franchise of D-Bat, a baseball and softball training academy, Advertising Age reported. The facility is due to open this fall.

PLANO, Texas — Things just got a whole lot more interesting in the mid-tier department store space now that JCPenney has hired former Apple executive Ron Johnson to be its CEO. Johnson is a former Target merchandising executive who for the past 11 years oversaw the growth of Apple’s wildly successful and widely heralded retail operation.

PLANO, Texas  -- JCPenney reported income from continuing operations of $1.09 per share for the quarter ended Jan. 29. Comparable-store sales for the quarter grew 4.5%.

PLANO, Texas -- JCPenney has joined forces with teen and tween online community Stardoll.com for the launch of the first-ever, exclusive Stardoll brand of clothing and accessories.  This exciting, new brand will launch in 300 JCPenney stores and on jcp.com for the 2011 back-to-school season.

Stardoll.com is online community for girls that lets them create and dress their own personalized "MeDoll" avatars and use them to interact with other girls. 

Activist investor and hedge fund executive Bill Ackman has accomplished at J.C. Penney what he was unable to do at Target. He secured a seat on the department store retailer’s board after purchasing a bunch of shares and will now be able to push for strategies to increase shareholder value. Joining Ackman on the J.C. Penney board is another large shareholder, Steven Roth, chairman of Vornado Realty Trust.

PLANO, Texas - JCPenney announced that, for the third consecutive year, it was ranked number one among department store retailers in the Customers' Choice survey released by the NRF Foundation and American Express.