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August 10, 2012
OPI to collaborate with recording artist Mariah Carey on limited-edition nail color line

OPI Products has teamed up with multiple Grammy Award-winning and multiplatinum-selling recording artist Mariah Carey.

LOS ANGELES — OPI Products has teamed up with multiple Grammy Award-winning and multiplatinum-selling recording artist Mariah Carey.

Carey will be the inspiration for a line of OPI limited-edition nail lacquers that will launch in January 2013.

July 30, 2012
Panasonic launches major brand awareness campaign

Panasonic Corporation of North America has launched a new communication campaign designed to bring attention to the brand's broad scope of products and solutions designed to meet consumer, business-to-business, and industrial needs.

SECAUCUS, N.J. — Panasonic Corporation of North America has launched a new communication campaign designed to bring attention to the brand's broad scope of products and solutions designed to meet consumer, business-to-business, and industrial needs. The campaign will also underscore Panasonic's global commitment to becoming the electronics industry's leader in green innovation by its 100th anniversary in 2018.

May 26, 2011
Panasonic names head marketer

SECAUCUS, N.J. — Panasonic Corporation of North America has appointed Betty Noonan to lead its marketing and branding functions. Noonan, who was most recently VP and director of Kodak's worldwide consumer marketing operations, will be responsible for integrating the company's marketing and enhancing the Panasonic brand.  

February 8, 2011
Reveal by Halle Berry builds on actress's fragrance collection

Coty has announced the launch of the new fragrance Reveal by Halle Berry.

NEW YORK — Coty has announced the launch of the new fragrance Reveal by Halle Berry.

The fragrance complements her fragrance collection, Halle by Halle Berry and Pure Orchid by Halle Berry. Reveal is designed to be a memorable fragrance that captures the spirit of classic glamour with a modern, sexy twist.

October 28, 2010
HSN to sell exclusive Mariah Carey collection

HSN has announced a partnership with Mariah Carey for the exclusive launch of her lifestyle...

ST. PETERSBURG, Fla. HSN has announced a partnership with Mariah Carey for the exclusive launch of her lifestyle brand on Nov. 29. On Cyber Monday, Mariah will debut on HSN an exclusive collection of jewelry and footwear, as well as a limited-edition fragrance.