Because social media began as the purview of college kids and hipsters, it’s taken some time to register in the business community as a serious path to connection with customers.
Because social media began as the purview of college kids and hipsters, it’s taken some time to register in the business community as a serious path to connection with customers. At the same time, the tools themselves have grown up and are now bringing real value to consumers and to the brands they love. We’re at an exciting moment of inflection, and one that smart companies are seizing with gusto.
