Content about Mark Snyder

September 30, 2010

HOFFMAN ESTATES, Ill. - Kmart announced the expansion of its brand portfolio with the introduction of the Smart Sense line, its new Kmart brand that includes a wide range of items including everything from snacks and beverages, to oral care, paper products, household cleaners and over-the-counter medications.

HOFFMAN ESTATES, Ill. - Kmart announced the expansion of its brand portfolio with the introduction of the Smart Sense line, its new Kmart brand that includes a wide range of items including everything from snacks and beverages, to oral care, paper products, household cleaners and over-the-counter medications. The quality of the Smart Sense line is comparable to that of national name brands, and on average costs 20% less, according to the company.

September 29, 2010

Kmart announced the expansion of its brand portfolio with the introduction of the Smart Sense...

June 21, 2010

Kmart’s focus continues to be on keeping the customer the top priority and delivering high-quality merchandise at an affordable price. RetailingToday.com spoke with Kmart chief marketing officer Mark Snyder to learn more about how the off-price retailer is meeting those goals!