Content about Market segmentation

August 28, 2012

Supervalu has agreed to use LoyaltyOne's Precima customer-centric analytics solution, to develop a multi-dimensional customer segmentation, LoyaltyOne announced.

TORONTO — Supervalu has agreed to use LoyaltyOne's Precima customer-centric analytics solution, to develop a multi-dimensional customer segmentation, LoyaltyOne announced.

Precima's multi-dimensional segmentation analysis will use customer data to help Supervalue better understand its customers and classify them in a way that translates into actionable insights, the company said. Those insights drive improvements with a goal of being more responsive to customer needs.