Content about Market

February 12, 2013

The year started on a positive note with increases in both number of flyers and pages released to market. More than half of the retailers (56%) maintained previous levels or showed an increase in size of their circulars in January 2013.

The year started on a positive note with increases in both number of flyers and pages released to market. More than half of the retailers (56%) maintained previous levels or showed an increase in size of their circulars in January 2013. In addition, the number of inserts per market also showed an increase with almost half (44%) of the advertisers showing a rise in flyer drops for this month. Overall, the number of pages increased slightly (+3.1%), and the number of flyers rose (+8.4%) compared to last year.

January 14, 2013

In December, the retailers that increased their page counts were balanced out by those that decreased their page counts. However, of those retailers that did reduce their page counts, only two also reduced the number of inserts distributed by more than 2%.

In December, the retailers that increased their page counts were balanced out by those that decreased their page counts. However, of those retailers that did reduce their page counts, only two also reduced the number of inserts distributed by more than 2%. 

Keeping with their November strategy, Walmart continued its aggressive promotions this month, and has shown a significant increase in both drop of flyer and pages per flyer. They showed the highest growth compared to other advertisers in page counts, and the second highest growth in number of flyers.

November 14, 2012

The overall trend has been similar to what we saw last month with a marginal decrease in the number of circulars, while increases were seen in page counts per market. Average pages per market saw 10% increase this year October when compared with the same month last year.

October 18, 2012

No wonder Walmart comps are increasing. Check out the latest monthly report from the ad tracking provider Market Track.

No wonder Walmart comps are increasing. Check out the latest monthly report from the ad tracking provider Market Track.

The month saw drop in the number of circulars released to the market by the majority of retailers. However, interestingly we saw flyers increasing pages compared with last year for most of the retailers in the year over year comparison.

Walmart had a significant increase in both the number of circulars as well as number of pages when compared with same time last year.

September 12, 2012

The overall drop in number of circulars continued this month, with a six percent decrease in the number of inserts being released to the market among selected retailers.  

The overall number of pages per market remained the same with a marginal increase compared to previous year. Walmart had the largest increase in pages per market with a larger focus on “Back to School” with 5 circulars with a prominent “Back to School” theme.  

November 10, 2011

Overall, there was a slight upward trend in both size of inserts and circulation, with a 5% increase in the number of pages per insert and 2 % increase in the average number of inserts across markets.

Overall, there was a slight upward trend in both size of inserts and circulation, with a 5% increase in the number of pages per insert and 2 % increase in the average number of inserts across markets.

October 13, 2011

Promotions during September saw mixed outcome with some retailers increasing the number of pages and inserts, while the rest decreased the volume of promotions.

Promotions during September saw mixed outcome with some retailers increasing the number of pages and inserts, while the rest decreased the volume of promotions. The contrasting promotional strategies among the retailers led to the overall change being minimal. 

Like August, the largest decrease was Lowes, which saw a 61% drop in number of number of pages per market and 54% decline in inserts per market. This was a result of Lowes not having promotions in the second and third week of both August and September.

September 12, 2011

In the month of August, there was an overall 2% decline in pages and 5% decline in inserts per market versus 2010.

Lowes was one of the retailers who slowed promotional activity in 2011, by entirely pulling out two weeks of 2-page inserts and by decreasing their page-per-flyer count by an average of 4 pages.