Content about Marketing strategy

April 2, 2012
Former ad man to head marketing at Target

Target has brought in someone with both advertising and retail experience to oversee its marketing efforts.

MINNEAPOLIS — Target has brought in someone with both advertising and retail experience to oversee its marketing efforts. The company announced that Jeffrey Jones, II has been named as the company’s EVP and chief marketing officer, effective immediately. 

November 28, 2011
The engagement advantage and holiday sales results

Earlier than ever opening hours over the holiday weekend placed unprecedented demands on store associates.

By Jackie Sloane

Earlier than ever opening hours over the holiday weekend placed unprecedented demands on store associates. Whether full time workers or among the hundreds of thousands of seasonal employees whose services are required to cope with the peak demands of the holidays, one thing is clear. Energy and attitude can amount to retailers’ “engagement advantage,” arguably the most crucial differentiating factor when it comes to influencing purchase decisions, sales and long-term loyalty.

March 14, 2011
Chico's names SVP marketing

Chico's announced that Celia Rao Visconti has been named SVP marketing for Chico's. Rao Visconti will report directly to Cinny Murray, brand president of Chico's and will oversee the brand's marketing strategy and initiatives.

FORT MYERS, Fla. -- Chico's announced that Celia Rao Visconti has been named SVP marketing for Chico's. Rao Visconti will report directly to Cinny Murray, brand president of Chico's and will oversee the brand's marketing strategy and initiatives.  

March 4, 2011
Just zip it, Levis appoints ex Nike exec to run marketing

Rebecca Van Dyck was named global chief marketing officer of the Levi’s brand where she will be responsible for the development and implementation of fully integrated marketing strategies across all of the Levi's brand's product categories and consumer communication channels.

Rebecca Van Dyck was named global chief marketing officer of the Levi’s brand where she will be responsible for the development and implementation of fully integrated marketing strategies across all of the Levi's brand's product categories and consumer communication channels. Dyck joins the company from Apple Inc. where she led the worldwide marketing and communications strategies for some of the world's most well-known and admired product launches, including introducing the iPhone, iPad and iPod + iTunes.

February 28, 2011
Safeway gets new loyalty chief to manage mobile migration

Safeway Monday announced the promotion of Mir Aamir to president customer loyalty and digital technologies, reporting to Diane Dietz, EVP, chief marketing officer.

PLEASANTON, Calif. -- Safeway Monday announced the promotion of Mir Aamir to president customer loyalty and digital technologies, reporting to Diane Dietz, EVP, chief marketing officer. In this new role, Mir will lead Safeway's loyalty programs and oversee digital and mobile efforts related to loyalty. He will also continue to be responsible for marketing strategies, shopper analytics and insights, club card strategies and pricing.