Content about Marketing

Former Nike executive Tony Moralejo has been appointed chief development officer at Church’s Chicken. Moralejo will be responsible for domestic and international expansion for the global chicken chain, as well as franchising, re-imaging, construction and real estate management. 

He will report directly to president and CEO Jim Hyatt and will be a member of the brand’s executive team.

Online and mobile marketing have turned the retail supply chain upside-down. Gone are the days of moving volumes of product in efficient, bulk moves to stores across the world. Today, smaller shipments rule the supply chain, delivering — literally — on brand promises to ensure receipt of single, customized packages under same-day or next-day delivery.  

FREMONT, Calif. — Men’s Wearhouse has launched a revamped version of its e-commerce site which features upgrades and personalized features that improve the overall online shopping experience, from browsing to buying.

WESTPORT, Conn. — TCC, a global leader in retail marketing programs, has appointed former PepsiCo executive Van B. Sapp as president of TCC Americas. In his new role, Sapp will be responsible for TCC's operations in North and South America, adding capabilities with licensed properties and integrating digital components to current customer initiatives.  

Thanks to an agreement between Meijer and Voyager network owner U.S. Bank, Fleet drivers can now use their Voyager network fuel cards at Meijer gas stations in the Midwest.

Cardholders presenting U.S. Bank Fleet Cards or those issued by any of the bank’s Voyager network partners can now make purchases at 189 Meijer fueling sites in Michigan, Ohio, Indiana, Illinois and Kentucky.

NAPERVILLE, Ill. — Declines in technology product category sales and decreased foot traffic at its stores affected OfficeMax’s results for its fiscal first quarter ended March 30, 2013. 

NEW YORK — Delia’s has appointed Tracy Gardner as the company’s new chief creative officer, and also as a member of the board of directors. Walter Killough, who back in January announced his intention to step down as CEO April 1, has agreed to remain in the role through August 2. 

The company also named Michael Zimmerman chairman of the board, replacing Carter S. Evans, who will remain on the board.

AUSTIN, Texas — Digital coupon site RetailMeNot has appointed Giulio Montemagno as the company's first SVP of international. He will report to COO Kelli Beougher.
 

TORONTO, Ontario — U.S.-based specialty retail apparel chain Express has completed its move to parity pricing, in an effort to grow its customer base in the Canadian market.

Consistent North American pricing for all apparel and accessories available at the retailer will ensure that shoppers throughout the United States and Canada can enjoy the same value and shopping experience. Online shoppers will also be able to take advantage of the parities, including an $8 shipping fee, as well as free shipping on all orders totaling more than $125. 

BOCA RATON, Fla. — Office Depot will team up with ICLEI–Local Governments for Sustainability to expand the National Green Business Challenge, a program that encourages local businesses to take part in a friendly competition to save energy and money, reduce waste and water consumption and procure greener products. 

The program was first piloted in 2010 as the City of Chicago’s "Green Office Challenge."

RESEARCH TRIANGLE PARK, N.C. — Toshiba Global Commerce Solutions, a leading supplier of integrated in-store solutions, is about to make it possible for grocery shoppers to check out securely with just a single tap on their smartphones. 

Walmart marketing executives shared new insights on the company’s price comparison advertising campaign and other outreach efforts this week during a presentation at the 12th annual Shopper Marketing Summit.

Clint McClain, senior director of marketing communications platforms, and Ken Mantel, senior director of marketing, shared the stage during a presentation that shed light on how to work with Walmart on select marketing initiatives in a media landscape that is being rapidly transformed by digital alternatives.