Content about Marketing

January 30, 2015

Kohl’s rolled out two omnichannel campaigns in January underscoring the company’s stated focus on giving back to the community.

Kohl’s rolled out two omnichannel campaigns in January underscoring the company’s stated focus on giving back to the community.

The company says it will award $400,000 in scholarships and prizes to more than 2,500 students who have made a positive impact on their communities. Nominations for kids ages 6 to 18 will be accepted until March 13 at kohlskids.com and in stores.

January 30, 2015

Macy’s hopes to ignite passion for the National Heart Association with its Go Red For Women promotions. 

Macy’s hopes to ignite passion for the National Heart Association with its Go Red For Women promotions.

The retailer, a founding national sponsor of American Heart Association’s Go Red For Women campaign, will offer merchandise and in-store events this February, all fashioned to bring awareness and funds to the cause of women’s heart health.

January 30, 2015

Hundreds of retail industry power players and leaders helped the National Retail Federation raise $1.2 million for student scholarships at a gala in New York City.

Hundreds of retail industry power players and leaders helped the National Retail Federation raise $1.2 million for student scholarships at a gala in New York City.

January 29, 2015

Neither a surge in online sales nor a rebounding U.S. economy has been enough to lift Ikea, as the global furnishings retailer reported flat profits for 2014.

Neither a surge in online sales nor a rebounding U.S. economy has been enough to lift Ikea, as the global furnishings retailer reported flat profits for 2014.

Ikea, which operates 315 stores in 27 countries, said net profit for its fiscal year through August rose 0.4% from the previous year to $3.76 billion, far slower than the 3% growth the retailer logged last year, and its 8% growth in 2012.

Analysts say the results show that IKEA is sticking to its strategy of lowering prices and broadening its e-commerce offering.

January 29, 2015

Walmart shoppers who read Harlequin novels and who also have a fondness for bull riders are in for a treat. 

Walmart shoppers who read Harlequin novels and who also have a fondness for bull riders are in for a treat.

January 28, 2015

A bigger push to sell its offerings online helped drive record sales in 2014 for Swedish retailer Hennes & Mauritz, as well as prompt expansion plans for the retailer. 

A bigger push to sell its offerings online helped drive record sales in 2014 for Swedish retailer Hennes & Mauritz, as well as prompt expansion plans for the retailer. 

The Stockholm-based retailer said net profit rose 17% to $760 million in 2014, ahead of analysts’ forecasts. Same store sales increased 26% in 2014, the retailer reported.

January 28, 2015

As Lowe’s prepares to open its previously announced 25 new stores in Canada during the next three years, speculation is mounting that the retailer could snap up some of Target's locations when the company withdraws from the Canadian market later this year.

As Lowe’s prepares to open its previously announced 25 new stores in Canada during the next three years, speculation is mounting that the retailer could snap up some of Target's locations when the company withdraws from the Canadian market later this year.
 
But Lowe's is not saying whether three new Lowe's stores set to open later this year in Lethbridge, Saskatoon and Sault Ste. Mari will be located in former Target locations.
 
January 27, 2015

Like many buzzwords in the industry, from cloud to big data, the term “digital” is evolving. In the retail realm, the term “digital” is creating a customer experience that is easy to use and highly reliable with no manual interference required. But what does becoming a “digital retailer” really mean? 

Like many buzzwords in the industry, from cloud to big data, the term “digital” is evolving. Coining something as “digital” has always implied that it’s better or more advanced than the status quo. Remember when we moved from vinyl to compact discs? CDs had logos on them with the words "Compact disc DIGITAL AUDIO." Digital in this sense was the byword for ease of use, reliability and interference free music.

January 27, 2015

Like many buzzwords in the industry, from cloud to big data, the term “digital” is evolving. In the retail realm, the term “digital” is creating a customer experience that is easy to use and highly reliable with no manual interference required. But what does becoming a “digital retailer” really mean? 

Like many buzzwords in the industry, from cloud to big data, the term “digital” is evolving. Coining something as “digital” has always implied that it’s better or more advanced than the status quo. Remember when we moved from vinyl to compact discs? CDs had logos on them with the words "Compact disc DIGITAL AUDIO." Digital in this sense was the byword for ease of use, reliability and interference free music.

January 26, 2015

Cost Plus World Market is giving movie lovers until Feb. 21 to participate in an online contest that should help the Bed Bath & Beyond division build its email database.

Cost Plus World Market is giving movie lovers until Feb. 21 to participate in an online contest that should help the Bed Bath & Beyond division build its email database.

The “Movie Lovers Sweepstakes” offers film buffs a chance to win one of four grand prize packages of free movies for a year (two tickets per week for 52 weeks) and a $1,000 World Market gift card by registering with their e-mail addresses and other personal information at worldmarketsweepstakes.com.

January 26, 2015

Making sense of promotional activity can be challenging given the abundance of new variables to consider which is why a recent change from Efficient Collaborative Retail Marketing (ECRM) is much needed.

Making sense of promotional activity can be challenging given the abundance of new variables to consider which is why a recent change from Efficient Collaborative Retail Marketing (ECRM) is much needed.

ECRM, a leader in business innovation and technology, enhanced its data and analytics website at www.ECRMdata.com with new functionality, increased retail coverage and ease of use.

January 26, 2015

Now that gasoline is cheaper, the fuel-savings component of retailer loyalty programs isn’t such a powerful draw. So retailers such as Kroger are employing new tactics to keep customers interested. 

Now that gasoline is cheaper, the fuel-savings component of retailer loyalty programs isn’t such a powerful draw. So retailers such as Kroger are employing new tactics to keep customers interested.

January 26, 2015

A desire to accelerate the execution of online marketing campaigns and provide “experiential commerce” prompted Office Depot to use a solution developed by Web content management company CoreMedia.

A desire to accelerate the execution of online marketing campaigns and provide “experiential commerce” prompted Office Depot to use a solution developed by Web content management company CoreMedia.

Late last year and within a short period of time, CoreMedia’s LiveContext was integrated with the Office Depot product catalog, pricing information and front-end modules, providing business users with a single interface to access this real-time information and blend it with marketing content, according to a press release from the companies.

January 23, 2015

Bi-Lo Holdings has turned to a veteran Australian retail executive to take over as president and CEO. 

Bi-Lo Holdings has turned to a veteran Australian retail executive to take over as president and CEO.

The parent company of Bi-Lo, Harveys and Winn-Dixie grocery stores said that Ian McLeod has been appointed president and CEO effective March 2. McLeod succeeds Randall Onstead, who will remain in place through March 2.

January 23, 2015

In recent years, the Millennial generation surpassed baby boomers as the largest population of consumers in our country. One of the greatest challenges for retailers is identifying ways to keep brick and mortar locations relevant to the convenience-seeking and highly digital Millennial audience.

In recent years, the millennial generation surpassed baby boomers as the largest population of consumers in our country. This shift presents a number of opportunities for retailers to target and build loyalty with a new generation; however, the opportunity also comes with its challenges. One of the greatest of which, is identifying ways to keep brick and mortar locations relevant to a convenience-seeking and highly digital audience.

January 23, 2015

Target already has famous TV chef GIada De Laurentis selling her products on its shelves, but the retailer is teaming up with another celebrity foodie for a new product line.

Target already has famous TV chef GIada De Laurentis selling her products on its shelves, but the retailer is teaming up with another celebrity foodie for a new product line.

The company said it is launching a Mario Batali coffee range. Caffé Italiano, a collection of Italian-style coffees, will sell at select Target stores nationwide and online at www.target.com. The coffee is a product of a unique collaboration between Batali and Todd Carmichael, founder and CEO of La Colombe, world-renowned specialty coffee roaster.

January 22, 2015

Barnes & Noble Inc. is embarking on a social media-based campaign to inspire more customers to read and promote its Nook e-reader. 

Barnes & Noble Inc. is embarking on a social media-based campaign to inspire more customers to read and promote its Nook e-reader.

The Nook Reading Challenge is a social media-based reading challenge with the goal of inspiring participants to read more and interact with their friends and the book community about what they’re currently reading, the company said.

To participate in the challenge, readers have to commit on their Facebook page to read one or more books between Jan. 24 (National Readathon Day) and Feb. 28 using the hashtag #NOOKReadingChallenge.

January 22, 2015

A big game bonanza is in store for retailers, with television viewership and entertainment related spending expected to hit record levels, according to a National Retail Federation survey. 

A big game bonanza is in store for retailers, with television viewership and entertainment related spending expected to hit record levels, according to a National Retail Federation survey.

According to NRF, average viewer spending will reach a survey high of $77.88, up from $68.27 last year, with fans planning to splurge on everything from game day food and new televisions to athletic wear and decorations. Total spending is expected to reach $14.3 billion.

January 22, 2015

Fans of Wawa may be excited to learn about the innovative new programs the convenience retail chain has rolled out. 

Fans of Wawa may be excited to learn about the innovative new programs the convenience retail chain has rolled out.

The new initiatives -- the Wawa Mobile App and the Wawa Rewards program -- are now available for free through the App Store for Apple devices and through Google Play for Android devices.

January 22, 2015

Fans of Wawa may be excited to learn about the innovative new programs the convenience retail chain has rolled out. 

Fans of Wawa may be excited to learn about the innovative new programs the convenience retail chain has rolled out.

The new initiatives -- the Wawa Mobile App and the Wawa Rewards program -- are now available for free through the App Store for Apple devices and through Google Play for Android devices.

January 21, 2015

PetSmart is teaming up with Children’s Health to help fund its pet therapy program, which will provide thousands of patients with access to canine comfort teams.

PetSmart is teaming up with Children’s Health to help fund its pet therapy program, which will provide thousands of patients with access to canine comfort teams.

PetSmart Paws for Hope at Children’s Health is starting off with a commitment of$425,000 from PetSmart over five years.

January 21, 2015

PetSmart is teaming up with Children’s Health to help fund its pet therapy program, which will provide thousands of patients with access to canine comfort teams.

PetSmart is teaming up with Children’s Health to help fund its pet therapy program, which will provide thousands of patients with access to canine comfort teams.

PetSmart Paws for Hope at Children’s Health is starting off with a commitment of$425,000 from PetSmart over five years.

January 21, 2015

Solid Gold pet food is partnering with Petco to donate an estimated $500,000 of premium pet food to selected pet charities nationwide. 

Solid Gold pet food is partnering with Petco to donate an estimated $500,000 of premium pet food to selected pet charities nationwide.

The program kicked off earlier this month at more than 1,300 Petco locations across the U.S. finalize the placement of Solid Gold's new package design.

January 21, 2015

We often forget that we are only about 15 years into the life of e-commerce. Given the youth of this industry, it shouldn’t surprise us that the pace of change is still incredibly rapid. While this sounds like a lot to keep up with, the savviest small businesses are already leveraging new e-commerce and omnichannel tools to help boost brand awareness, customer engagement and sales revenues.

We often forget that we are only about 15 years into the life of e-commerce.

January 20, 2015

Conn’s is launching a new philanthropic program to help improve the communities it serves by empowering children. 

Conn’s is launching a new philanthropic program to help improve the communities it serves by empowering children.

Conn’s Cares is the company’s first program to will galvanize every employee around a single cause at all Conn’s locations, the company said.

“Our vision is that Conn’s Cares will become an enduring investment in the children of the communities we serve,” said Theodore Wright, Conn’s chairman and CEO. “We are committed to the idea that every child should have an opportunity to succeed.”