Content about Marketing

September 16, 2014

Retailers have a secret weapon in their holiday gift bag this year that can help increase sales, improve profitability, promote loyalty and drive repeat purchase. If that sounds too good to be true you haven’t heard about the Solution Hub from Asurion Retail Solutions.

Retailers have a secret weapon in their holiday gift bag this year that can help increase sales, improve profitability, promote loyalty and drive repeat purchase. If that sounds too good to be true you haven’t heard about the Solution Hub from Asurion Retail Solutions.

September 15, 2014

E-commerce as a segment of the total retail market is growing at 30% per year and will reach $2 trillion in sales in 2015, according to e-commerce platform Bigcommerce.

E-commerce as a segment of the total retail market is growing at 30% per year and will reach $2 trillion in sales in 2015, according to e-commerce platform Bigcommerce.

Based on research conducted across its more than 55,000 clients, and combined with third-party research from Sagence, Bigcommerce’s Democratization of E-commerce Report also predicts that the U.S. small and medium business ecommerce market will exceed $100 billion in total sales in 2015.

September 10, 2014

GameStop has teamed up with Alliance Data Systems Corporation (ADS), a leading global data-driven marketing and loyalty programs provider, to deploy a GameStop-branded private label credit card program.

GameStop has teamed up with Alliance Data Systems Corporation (ADS), a leading global data-driven marketing and loyalty programs provider, to deploy a GameStop-branded private label credit card program.

September 10, 2014

During a Special Preview Event, Hank Mullany, president, Toys“R”Us, U.S., discussed steps the company has taken so far this year to prepare for the upcoming holiday season.

During a Special Preview Event, Hank Mullany, president, Toys“R”Us, U.S., discussed steps the company has taken so far this year to prepare for the upcoming holiday season.

The company has bolstered its leadership team, completed inventory clearance event to make way for holiday products and launched a new loyalty program called Rewards“R”Us.

September 8, 2014

ECRM compared retail circular advertising in August 2013 versus August 2014 and noted trends occurring across top retail chains.

ECRM compared retail circular advertising in August 2013 versus August 2014 and noted trends occurring across top retail chains. Back-to-school season was in full swing, yet the drug retailers took opposite approaches to their promotions. Walgreens featured multiple BTS promotions on each of its front pages both this year and last. On the other hand, CVS’s front pages did not feature any traditional school/office supplies, instead focusing on the cosmetics category in three of its four August 2014 circulars.

September 8, 2014

Whole Foods is aiming to make life for customers in 15 cities a little more convenient. The company has entered into a partnership with grocery delivery service Instacart that enables customers to have Whole Foods Market products delivered to them in one hour.

Whole Foods is aiming to make life for customers in 15 cities a little more convenient. The company has entered into a partnership with grocery delivery service Instacart that enables customers to have Whole Foods Market products delivered to them in one hour.

Customers will soon also be able to place orders via Instacart and pick them up local participating Whole Foods Market stores, making Whole Foods the first national Instacart partner to offer the in-store pickup service.

September 2, 2014

For the second consecutive quarter, Toys “R” Us has delivered positive comparable store net sales results in its U.S. and international segments.

For the second consecutive quarter, Toys “R” Us has delivered positive comparable store net sales results in its U.S. and international segments.

After several years of market weakness, the company’s international business as whole has begun to rebound, driven primarily by net sales increases in Japan and the U.K. Business in China and Southeast Asia remains strong, as the company continues its expansion in that region.

August 28, 2014

BitPay, a payment service provider (PSP) specializing in e-commerce, B2B and enterprise solutions for the bitcoin digital currency, has become a Demandware LINK Technology Partner.

BitPay, a payment service provider (PSP) specializing in e-commerce, B2B and enterprise solutions for the bitcoin digital currency, has become a Demandware LINK Technology Partner.

BitPay will be joining a community committed to accelerating the adoption of innovative commerce technologies that are complementary to the Demandware Commerce platform. Demandware’s clients will now be able to easily add bitcoin as a form of payment via BitPay’s development of a pre-built integration between its payment processing services and the Demandware Commerce platform.

August 28, 2014

Consumer packaged goods companies need to plan for a “1-5-10” market in the United States during the next five years, in which digital’s current 1% penetration will likely expand to 5% and could accelerate to as much as 10% in short order, according to a new report, The Digital Future: A Game Plan for Consumer Packaged Goods, prepared for the Grocery Manufacturers Association by The Boston Consulting Group, Google and IRI.

Consumer packaged goods companies need to plan for a “1-5-10” market in the United States during the next five years, in which digital’s current 1% penetration will likely expand to 5% and could accelerate to as much as 10% in short order, according to a new report, The Digital Future: A Game Plan for Consumer Packaged Goods, prepared for the Grocery Manufacturers Association by The Boston Consulting Group, Googl

August 26, 2014

Express has enlisted Iris Mobile’s Rich Media Messaging (RMM) technology to drive its seasonal Back-to-Business sweepstakes campaign with GQ Magazine.

Express has enlisted Iris Mobile’s Rich Media Messaging (RMM) technology to drive its seasonal Back-to-Business sweepstakes campaign with GQ Magazine. A combination of both a participant-based sweepstakes and a voting-based contest, this campaign will award one emerging startup entrepreneur with a grant from Express based on public votes.

August 20, 2014

Target’s U.S. sales held up reasonably well in the second quarter, but weak results in Canada and expense pressures prompted the company to reduce its full year profit expectations a week after Brian Cornell became chairman and CEO.

Target’s U.S. sales held up reasonably well in the second quarter, but weak results in Canada and expense pressures prompted the company to reduce its full year profit expectations a week after Brian Cornell became chairman and CEO.

August 19, 2014

Staples has enlisted Kenshoo, a global leader in predictive media optimization technology, and RevTrax, a promotions platform that drives and measures in-store sales through digital coupons, to help the company optimize omnichannel campaigns in Canada.

Staples has enlisted Kenshoo, a global leader in predictive media optimization technology, and RevTrax, a promotions platform that drives and measures in-store sales through digital coupons, to help the company optimize omnichannel campaigns in Canada.

August 18, 2014

ECRM compared retail circular advertising in July 2013 versus July 2014 and noted trends occurring across top retail chains.

ECRM compared retail circular advertising in July 2013 versus July 2014 and noted trends occurring across top retail chains. The start of the back-to-school season saw large decreases in these metrics for both Staples and Walmart across the board. Walmart continued its trend of smaller, less dense, highly-targeted and themed circulars. It barely touched on BTS on the front pages of its July 2013 circulars, with only a small laptop ad and some apparel promotions. 2014 saw a more concentrated effort as early as 7/13, prominently featuring notebooks, glue sticks, and crayons.

August 18, 2014

It’s time for customers who shop at Macy’s to feel extra good as the retailer gears up for its ninth annual national “Shop For A Cause” charity event Saturday, Aug. 23.

It’s time for customers who shop at Macy’s to feel extra good as the retailer gears up for its ninth annual national “Shop For A Cause” charity event Saturday, Aug. 23.

The one-day-only shopping event was created to support local charities’ fundraising efforts. Since 2006, the program has helped raise more than $44 million for thousands of charities across the country.

August 15, 2014

BJ's Wholesale Club plans to partner with 215 schools through the organization's Adopt-A-School program. At the beginning of each school year, every BJ's Wholesale Club and Distribution Center partners with a local school to help enhance existing curriculum.

BJ's Wholesale Club plans to partner with 215 schools through the organization's Adopt-A-School program. At the beginning of each school year, every BJ's Wholesale Club and Distribution Center partners with a local school to help enhance existing curriculum.

August 15, 2014

Office Depot is leveraging a new back-to-school shopping trend report to drive traffic to its stores this back-to-school season.

Office Depot is leveraging a new back-to-school shopping trend report to drive traffic to its stores this back-to-school season.

The survey, commissioned by Office Depot, reports the manner in which parents and students approach back-to-school shopping, including who in the family has the most influence over purchasing decisions and whether shoppers stick to a provided classroom list or add personalized items to their school supplies.

August 14, 2014

BitPay, a payment service provider (PSP) specializing in e-commerce, B2B and enterprise solutions for the bitcoin digital currency, has expanded its San Francisco office with several new hires.

BitPay, a payment service provider (PSP) specializing in e-commerce, B2B and enterprise solutions for the bitcoin digital currency, has expanded its San Francisco office with several new hires.

The company has named Sonny Singh as its chief commercial officer to oversee all sales operations. With more than 15 years of experience in helping to grow tech companies, Singh will be responsible for increasing BitPay’s customer base of more than 40,000 merchants.
 

August 13, 2014

Profitero, a leading global provider of online insights and e-commerce intelligence for retailers and brands, has appointed Raj Khathuria as VP of sales for North America.

Profitero, a leading global provider of online insights and e-commerce intelligence for retailers and brands, has appointed Raj Khathuria as VP of sales for North America.

Khathuria has more than 17 years of sales management experience. He previously led the North American sales operation for MarkMonitor, a global leader in online brand protection (acquired by Thomson Reuters in 2012), where he was responsible for growth in key vertical markets including consumer goods, luxury apparel and electronics.

August 12, 2014

Supervalu welcomed nearly 4,000 independent grocery retailers to St. Paul, Minn., this week for the grocery distributor’s inaugural national sales expo and trade show.

Supervalu welcomed nearly 4,000 independent grocery retailers to St. Paul, Minn., this week for the grocery distributor’s inaugural national sales expo and trade show.

August 11, 2014

GameStop plans to offer customers more for their pre-owned video games with a new, streamlined trade-in program that will launch nationwide August 18.

GameStop plans to offer customers more for their pre-owned video games with a new, streamlined trade-in program that will launch nationwide August 18.

The program will feature four price-points depending on whether a customer chooses cash or in-store credit for their items and whether they are a PowerUp Rewards Pro member.

For example, a customer who is a PowerUp Rewards Pro member who sells a game valued at $20 for credit could get $22, whereas a customer who sells that game for cash and who is not a PowerUp Rewards Pro member would get $16.

August 8, 2014

CVS/pharmacy has launched an exclusive beauty collection called Makeup Academy, which includes more than 145 products within three categories: lip products, false eyelashes and makeup brushes.

CVS/pharmacy has launched an exclusive beauty collection called Makeup Academy, which includes more than 145 products within three categories: lip products, false eyelashes and makeup brushes.

August 8, 2014

The nation’s largest retailer of used cars has turned to the CPG world to hire Jim Lyski as its new chief marketing officer.

The nation’s largest retailer of used cars has turned to the CPG world to hire Jim Lyski as its new chief marketing officer.

Lyski spent the past three years as chief marketing officer at The Scotts Miracle-Gro Company where he led all brand responsibilities, including global innovation, product development, positioning, advertising, packaging, pricing and promotions. Prior to Scotts, Lyski was CMO at Nationwide Mutual Insurance Company. He has also held marketing roles at Cigna Healthcare and FedEx.

August 7, 2014

Sales at Coupons.com surged 32% in the second quarter, but the digital coupon provider reported an increased loss as stock-based compensation expenses ate into profits.

Sales at Coupons.com surged 32% in the second quarter, but the digital coupon provider reported an increased loss as stock-based compensation expenses ate into profits.

Total revenue increased 32% to $51.7 compared to $39.1 million while the company reported a loss of $6.9 million, $6.7 million of which was related to stock-based compensation, compared to a prior year loss of $2.9 million. On an adjusted basis, the company said profits increased to $3.7 million from a $100,000 profit the prior year.

August 7, 2014

Fred’s has brought Craig Barnes and Kelly Ma on board to lead the company’s new sourcing team, as part of the regional discount chain’s efforts to strengthen its overall inventory and buying management capabilities. The company tapped the pair in conjunction with its July sales results.

Fred’s has brought Craig Barnes and Kelly Ma on board to lead the company’s new sourcing team, as part of the regional discount chain’s efforts to strengthen its overall inventory and buying management capabilities. The company tapped the pair in conjunction with its July sales results.

August 7, 2014

Digital coupons possess amazing powers to influence shopper behavior, according to a new study funded by digital coupon provider RetailMeNot.

Digital coupons possess amazing powers to influence shopper behavior, according to a new study funded by digital coupon provider RetailMeNot.

Digital Coupons positively affect brand loyalty, broaden consumer’s horizons and rule the world of promotions, according to the study titled “The Impact of Online Coupons and Promotion Codes.” RetailMeNot commissioned Forrester Consulting to conduct the survey of 500 consumers in May.