Content about Marketing

November 20, 2014

In an effort to create even more buzz for its holiday promotions, Macy’s will give away $1 million in prizes during Black Friday weekend.  

In an effort to create even more buzz for its holiday promotions, Macy’s will give away $1 million in prizes during Black Friday weekend.  

Using the Macy’s mobile app, customers shopping in-store will be able to scan QR codes to enter the giveaway during doorbuster hours, beginning at 6 p.m. on Thanksgiving Day through 1 p.m. on Nov. 28, and then again on Saturday, Nov. 29, from 7 a.m. to 1 p.m.

November 19, 2014

Lowe’s said its third quarter same store sales spiked 5.1% a day after Home Depot reported an even stronger increase.

Lowe’s said its third quarter same store sales spiked 5.1% a day after Home Depot reported an even stronger increase.

Total company sales increased 5.6% to $13.7 billion driven by increased productivity of existing stores as evidenced by a 5.1% comp increase. Home Depot said its third quarter same store sales increased 5.8%. Lowe’s profits increased 17.3% to $585 million while earnings per share increased 25.5% to 59 cents and were aided by $900 million in share repurchase activity.

November 19, 2014

Some of the biggest names in the retail industry have partnered with a new online shopping and fundraising platform called iMyne, which aims to make it easy for consumers to earn money and give to their favorite causes after shopping online. 

Some of the biggest names in the retail industry have partnered with a new online shopping and fundraising platform called iMyne, which aims to make it easy for consumers to earn money and give to their favorite causes after shopping online.

Like other rewards sites, imyne.com gives shoppers the option of earning cash back. But it also allows them to send their cash back to charitable causes. Top retailers such as Nordstrom, Neiman Marcus, Target, Sears, Home Depot, Gap, Best Buy, Saks, Zappos and more have all signed up as retail partners.

November 18, 2014

Former Guess? and Victoria’s Secret executive Amber Fredman-Tarshis has joined Pacific Sunwear of California to help the teen retailer brand reconnect with customers. 

Former Guess? and Victoria’s Secret executive Amber Fredman-Tarshis has joined Pacific Sunwear of California to help the teen retailer brand reconnect with customers.

November 18, 2014

As companies increasingly turn to user-generated content (UGC) to promote their products, Rivet Works has announced its launch as the first content marketing software designed to boost active engagement between people and their favorite brands.

As companies increasingly turn to user-generated content (UGC) to promote their products, Rivet Works has announced its launch as the first content marketing software designed to boost active engagement between people and their favorite brands.  

November 18, 2014

For many shoppers, it’s that time of year to skip the holiday meal, devise a shopping strategy and get in line, right? Well, not if you are a Toys”R”Us Rewards member. The company is now among the growing ranks of retailers looking to create an aura of exclusivity with shoppers by promoting early access to the hottest holiday prices. 

For many shoppers, it’s that time of year to skip the holiday meal, devise a shopping strategy and get in line, right?

Well, not if you are a Toys”R”Us Rewards member.

The company is now among the growing ranks of retailers looking to create an aura of exclusivity with shoppers by promoting early access to the hottest holiday prices.

The retailer plans to give its nearly 19 million loyalty program members a sneak peek of Black Friday deals on more than 100 items beginning Nov. 23.

November 17, 2014

Luxury goods retailers face a new competitive challenge from a consignment Web site called Couture Within Reach that has the potential to siphon of traffic and sales.

Luxury goods retailers face a new competitive challenge from a consignment Web site called Couture Within Reach that has the potential to siphon off traffic and sales.

November 14, 2014

HHgregg CEO Dennis May said the retailer is approaching Black Friday differently this year, including opening its stores earlier than Best Buy on Thanksgiving Day and offering 40% storewide discounts.

HHgregg CEO Dennis May said the retailer is approaching Black Friday differently this year, including opening its stores earlier than Best Buy on Thanksgiving Day and offering 40% storewide discounts.

HHgregg will open its stores at 4 p.m. on the holiday, an hour earlier than Best Buy and two hours earlier than most other retailers who plan to open Thanksgiving Day. The retailer also said its Black Friday Now promotion will begin Nov. 20 and run through Nov. 29 and will offer up to 40% off all items in the store.

November 14, 2014

The online grocery channel, while a minor part of FMCG/CPG sales in the U.S. currently, is widely anticipated to be a primary driver of growth for the category in the coming years.

The online grocery channel, while a minor part of FMCG/CPG sales in the U.S. currently, is widely anticipated to be a primary driver of growth for the category in the coming years. And the emergence of this channel can’t happen too soon - total dollar sales for FMCG/CPG products increased just 1.5% last year according to IRI. But change is coming.

November 13, 2014

When it comes to getting a great deal, Black Friday and Cyber Monday are big shopping days for consumers. But according to new research from Nielsen, men and women have different shopping behaviors on these two retail holidays.

When it comes to getting a great deal, Black Friday and Cyber Monday are big shopping days for consumers. But according to new research from Nielsen, men and women have different shopping behaviors on these two retail holidays.

November 13, 2014

DHL Global Mail is rebranding itself as DHL eCommerce in response to projections of significant growth in e-commerce, especially in emerging markets, the company said.

DHL Global Mail is rebranding itself as DHL eCommerce in response to projections of significant growth in e-commerce, especially in emerging markets, the company said.

DHL announced it is enhancing its services across the entire logistics chain to meet the rising demand for automated e-commerce solutions in such industry sectors as fashion, consumer electronics, media products and consumer pharmaceutical products. At the same time, DHL eCommerce will continue to provide customers with services for domestic and international B2C shipping.

November 13, 2014

Sears is offering early access to Black Friday deals as a means to entice customers to join its free Shop Your Way membership-based loyalty program.

Sears is offering early access to Black Friday deals as a means to entice customers to join its free Shop Your Way membership-based loyalty program.

The retailer said its Shop Your Way members can begin Black Friday a week early at Sears.com when exclusive pricing on key items becomes available at 6 p.m. on Nov. 20. Then on Thanksgiving Day, Sears stores will open at 6 p.m. with more than 1,000 doorbuster deals continuing through 1 p.m. on Black Friday.

November 12, 2014

Walmart continues to expand its view of Black Friday and is encouraging shoppers’ to do the same by rethinking the practice of waiting in line on Black Friday to secure limited quantities of merchandise.

Walmart continues to expand its view of Black Friday and is encouraging shoppers to do the same by rethinking the practice of waiting in line on Black Friday to secure limited quantities of merchandise.

November 11, 2014

This past summer President Obama turned heads when the White House hosted a curious sounding event called a Maker Faire.

This past summer President Obama turned heads when the White House hosted a curious sounding event called a Maker Faire. The event was created to recognize people known as “Makers” and the global movement they are a part of that is upending traditional product development cycles, the consumer acceptance curve and the retail industry.

November 11, 2014

ECRM compared retail circular advertising in September 2013 versus September 2014 and noted trends occurring across top retail chains.

ECRM compared retail circular advertising in September 2013 versus September 2014 and noted trends occurring across top retail chains. In the aftermath of back-to-school season, Walmart and Staples appear to be trying to clear out all remaining school and office supplies. Staples accomplished this by improving its previous offer of $5 off with purchase of $30 to $10 off and also cut backpack prices by 50%. Walmart shifted the focus from school to office, with a “Run Your Business for Less” promotion.

November 10, 2014

Recently, I participated in a strategic conference that included several sessions on how to effectively use advertising and promotion to reach moms, millennials, multiculturals and other shopper segments. 

Recently, I participated in a strategic conference that included several sessions on how to effectively use advertising and promotion to reach moms, millennials, multiculturals and other shopper segments. Not surprisingly, significant emphasis was placed on the use of emerging digital and mobile media. But each session also reinforced that traditional media including television, radio, retail feature ads, and Free Standing Insert (FSI) coupons should not be undervalued.

November 10, 2014

Customers at Target are being given expanded opportunities to engage with the retailer this holiday season thanks to extended hours and early access to promotional offers.

Customers at Target are being given expanded opportunities to engage with the retailer this holiday season thanks to extended hours and early access to promotional offers.

November 7, 2014

Toys "R" Us Inc. on Friday announced an array of holiday marketing initiatives along with the news that its stores  will open at 5 p.m. on Thanksgiving Day Thursday, Nov. 27, the same time as 2013, and will remain open through 11 p.m. on Friday, Nov. 28, offering doorbusters and deals.

Toys "R" Us Inc. on Friday announced an array of holiday marketing initiatives along with the news that its stores  will open at 5 p.m. on Thanksgiving Day Thursday, Nov. 27, the same time as 2013, and will remain open through 11 p.m. on Friday, Nov. 28, offering doorbusters and deals.

November 6, 2014

Sam’s Club has joined the ranks of other retailers this holiday season with a pre-Black Friday-themed promotion occurring mid-month.

Sam’s Club has joined the ranks of other retailers this holiday season with a pre-Black Friday-themed promotion occurring mid-month.

On Saturday, Nov. 15, Sam’s Club will host a one-day-only Holiday Savings Celebration featuring Black Friday pricing on featured technology, toys, apparel, jewelry and home goods items. Starting at 7 a.m. and exclusive to Sam’s Club members, families can fill their baskets in-club or online with top holiday picks while getting ahead of the typical Black Friday frenzy, according to Sam’s Club.

November 6, 2014

IBM is forecasting a record holiday season heavily influenced by digital sales.  IBM research based on digital analytics predicts a total online sales increase of more than 15% over a 5-day period between Thanksgiving and Cyber Monday.  

IBM is forecasting a record holiday season heavily influenced by digital sales.  IBM research based on digital analytics predicts a total online sales increase of more than 15% over a 5-day period between Thanksgiving and Cyber Monday.  

The biggest increase in online sales is expected on Cyber Monday with a predicted 15.8% increase over the last year, followed closely by Thanksgiving with an increase of 15.6%

November 6, 2014

Meijer has prepared a lot of holiday deals for the Black Friday weekend and is now offering a sneak peek to allow its customers plan ahead of time.

Meijer has prepared a lot of holiday deals for the Black Friday weekend and is now offering a sneak peek to allow its customers plan ahead of time.

November 5, 2014

Academy Sports and Outdoors' 186 locations won’t be open Thanksgiving Day, but the retailer does have other operational and promotional strategies planned including a 5 a.m.Black Friday opening.

Academy Sports and Outdoors' 186 locations won’t be open Thanksgiving Day, but the retailer does have other operational and promotional strategies planned including a 5 a.m.Black Friday opening.

The $4 billion retailer said it was continuing its longstanding practice of not opening on Thanksgiving Day. Instead, leading up to Thanksgiving Academy plans to provide customers access to shop its Black Friday deals early through three major sales events – Early Access, Black Friday Starts Now, and Black Friday.

November 5, 2014

New York & Company has devised an interesting sweepstakes-based approach to ensure customers are lined up when its stores open at 6 p.m. on Thanksgiving Day.

New York & Company has devised an interesting sweepstakes-based approach to ensure customers are lined up when its stores open at 6 p.m. on Thanksgiving Day.

The operator of more than 500 stores said the first 200 shoppers to enter its stores beginning at 6 p.m. on Thanksgiving will be entered to win $100,000 in the company’s first ever Win Big in New York sweepstakes. In addition to the $100,000 grand prize winner, each store will also have one $500 prize winner.

November 4, 2014

Big Lots celebrates families and mothers in particular through its national holiday television and online campaign launched on Nov. 1.

Big Lots celebrates families and mothers in particular through its national holiday television and online campaign launched on Nov. 1.

The campaign features four original songs - one in Spanish - which are intended to inspire sing-alongs.  The spots feature a singing trio that includes "America's Got Talent" finalist Deanna DellaCioppa, a Boston native who has performed with Stevie Wonder and Diana Ross. 

In this campaign, Big Lots emphasizes a special role mothers play in celebrating the holidays. 

November 4, 2014

The pre-owned luxury goods auction platform Worthy.com has added new functionality to its live auction experience for sellers.

The pre-owned luxury goods auction platform Worthy.com has added new functionality to its live auction experience for sellers.

For the first time ever, sellers auctioning their luxury watches and jewelry online can watch their auction as it unfolds, while having access to the high-definition photos and professional description of the item being auctioned, according to Worthy.