Content about Mars

October 3, 2014

Mars Chocolate North America is bringing back M&M's Crispy Milk Chocolate Candies to store shelves in January 2015, following a 10-year absence.

Mars Chocolate North America is bringing back M&M's Crispy Milk Chocolate Candies to store shelves in January 2015, following a 10-year absence.
 

October 1, 2014

Mars Petcare has opened a state-of-the-art, Gold-LEED certified $110 million global innovation center in Thompson's Station, Tennessee. The new campus is the third Mars Petcare innovation center and first in the United States.

Mars Petcare has opened a state-of-the-art, Gold-LEED certified $110 million global innovation center in Thompson's Station, Tennessee. The new campus is the third Mars Petcare innovation center and first in the United States.

The company selected the location in Thompson's Station in part because Tennessee is home to Mars facilities in Cleveland, Chattanooga, Lebanon and Franklin (two locations).

September 26, 2014

Mars has announced a number of leadership changes, which include the departure of Todd Lachman, current president of the company's global pet care division.

Mars has announced a number of leadership changes, which include the departure of Todd Lachman, current president of the company's global pet care division.
 
Lachman, who has been with the company eight years, will be leaving at the end of 2014 to relocate his family to San Francisco. Poul Weihrauch has been named as his successor, effective Jan. 1. Weihrauch is currently global president of Mars Food and also has accountability for Mars drinks and European multisales. He has been with Mars for 14 years, working in multiple categories.
 

August 19, 2014

Mars has appointed Jean-Christophe Flatin as president of global chocolate, effective Oct. 1. Flatin, who is currently global president of Royal Canin, a unit of Mars Petcare, replaces Grant F. Reid, who recently moved into the role of office of the president for Mars.

Mars has appointed Jean-Christophe Flatin as president of global chocolate, effective Oct. 1. Flatin, who is currently global president of Royal Canin, a unit of Mars Petcare, replaces Grant F. Reid, who recently moved into the role of office of the president for Mars.

August 19, 2014

Mars has appointed Jean-Christophe Flatin as president of global chocolate, effective Oct. 1. Flatin, who is currently global president of Royal Canin, a unit of Mars Petcare, replaces Grant F. Reid, who recently moved into the role of office of the president for Mars.

Mars has appointed Jean-Christophe Flatin as president of global chocolate, effective Oct. 1. Flatin, who is currently global president of Royal Canin, a unit of Mars Petcare, replaces Grant F. Reid, who recently moved into the role of office of the president for Mars.

July 9, 2014

Mars has named Debra A. Sandler as its chief health and wellbeing officer and elevated Tracey Massey to the role Sandler previously held as the acting president of Mars Chocolate, North America.

Mars has named Debra A. Sandler as its chief health and wellbeing officer and elevated Tracey Massey to the role Sandler previously held as the acting president of Mars Chocolate, North America.

The creation of the chief health and wellbeing officer role is a reflection of the strategic priority that the company is placing on issues such as global food security, safety and quality, as well as on improving the nutritional value of its portfolio.

May 23, 2014

Mars Chocolate has announced a slew of new products, which range from Mars Bites to Dove Whole Fruit Dipped in Dark Chocolate.

Mars Chocolate has announced a slew of new products, which range from Mars Bites to Dove Whole Fruit Dipped in Dark Chocolate.

Mars Bites give consumers a taste of their favorite candy bars in bite-size pieces. Mars is adding Twix, Musketeers and Milky Way bites to the portfolio. The suggested retail price is $1.49 for a 2.83-oz. sharing size. A 6-oz. stand up pouch is available for a SRP of $2.99.

April 22, 2014

Mars Chocolate has rolled out the M-Ball, a peanut M&M's-shaped twist on the traditional soccer ball. The vibrant ball started making the rounds in the United States on April 15, and it comes at a time when soccer fandom is reaching an all-time high, the company said.

Mars Chocolate has rolled out the M-Ball, a peanut M&M's-shaped twist on the traditional soccer ball. The vibrant ball started making the rounds in the United States on April 15, and it comes at a time when soccer fandom is reaching an all-time high, the company said.

April 9, 2014

Mars is in the process of buying the Iams, Eukanuba, and Natura brands from P&G for $2.9 billion in cash. Mars Petcare said the strategic move complements its growing global Petcare business.

Mars is in the process of buying the Iams, Eukanuba, and Natura brands from P&G for $2.9 billion in cash. Mars Petcare said the strategic move complements its growing global Petcare business.

The companies expect to complete the transaction in the second half of 2014, subject to regulatory approvals.

March 28, 2014

Mars Chocolate’s global president Grant F. Reid has been named by the company’s board of directors as president, effective Jan. 2, 2015. Reid will take over for current Mars president Paul S. Michaels, who plans to retire at the end of the year.

Mars Chocolate’s global president Grant F. Reid has been named by the company’s board of directors as president, effective Jan. 2, 2015. Reid will take over for current Mars president Paul S. Michaels, who plans to retire at the end of the year.

January 23, 2014

Mars Chocolate North America will debut a new 30-second M&M'S Peanut commercial in the first half of Super Bowl XLVIII Sunday, Feb. 2, featuring Yellow.

Mars Chocolate North America will debut a new 30-second M&M'S Peanut commercial in the first half of Super Bowl XLVIII Sunday, Feb. 2, featuring Yellow.

Yellow was first introduced along with M&M'S Peanut in 1954. But the character usually plays second fiddle to Red.

October 16, 2013

Mars Chocolate North America has introduced a new set of planning tools to help retailers develop their marketing strategies and build chocolate sales.

Mars Chocolate North America has introduced a new set of planning tools to help retailers develop their marketing strategies and build chocolate sales.

The new resources include the 2014 Moments Calendar Video, year-long display programs, a convenience channel 2014 Planning Toolkit, a revamped Mars24seven.com and the Performance Plus Rewards Program.

October 2, 2013

Mars Chocolate North America has unveiled a new line of candies in several flavors just in time for Halloween.

Mars Chocolate North America has unveiled a new line of candies in several flavors just in time for Halloween.

The candy maker announced the release of its latest line, which includes Snickers peanut butter pumpkin-based singles, as well as jack-o-lantern-shaped Snickers-brand pumpkin, available in two packs. The company is also releasing a new large variety bag of Snickers Fun Size canned, available in Snickers Original, Almond and Peanut Butter Squared bars.

September 25, 2013

Mars Chocolate North America has announced that Tim Quinn, VP of trade development, has agreed to chair the National Confectioners Association’s (NCA) 2014 Sweets & Snacks Expo for the third year in a row.

Mars Chocolate North America has announced that Tim Quinn, VP of trade development, has agreed to chair the National Confectioners Association’s (NCA) 2014 Sweets & Snacks Expo for the third year in a row. 

The expo is the largest venue representing all major U.S. distribution channels of candy and snack products in one location, attracting more than15,000 industry professionals from 90 countries in May 2013.

August 9, 2013

Twenty-year Johnson & Johnson former executive Rick LaBerge was named VP of sales at Mars Chocolate North America.

Twenty-year Johnson & Johnson former executive Rick LaBerge was named VP of sales at Mars Chocolate North America.

In his new role, LaBerge will lead the Mars Chocolate sales organization, overseeing the strategy and execution of retail management, customer account teams, field sales and customer development. He will serve as a member of the Mars senior management team and will play an active role in industry events, according to the company.

February 28, 2013

Walmart said Tom Mars, EVP and chief administrative officer, will leave the company effective March 13.

 

Walmart said Tom Mars, EVP and chief administrative officer, will leave the company effective March 13.

Mars spent 11 years with the company and served as general counsel from 2002 to 2009 when he was promoted to his current role. In his current capacity, Mars was responsible for real estate, financial services for U.S. stores and company’s shows and events team and labor relations.

December 5, 2012

Target has teamed up with Bruno Mars to deliver an exclusive edition of the pop star’s sophomore album, “Unorthodox Jukebox.”

MINNEAPOLIS — Target has teamed up with Bruno Mars to deliver an exclusive edition of the pop star’s sophomore album, “Unorthodox Jukebox.”

The album will be available at Target stores and online beginning Tuesday, December 11, and will feature five bonus tracks. Pre-orders are available now at Target.com/ExclusiveArtists.

October 8, 2012

Mars Chocolate already may have unveiled its lineup of new treats for Halloween, Valentine's Day, as well as the winter holiday season, but the company announced new items that will be added to its Easter 2013 lineup.

HACKETTSTOWN, N.J. — Mars Chocolate already may have unveiled its lineup of new treats for Halloween, Valentine's Day, as well as the winter holiday season, but the company announced new items that will be added to its Easter 2013 lineup.

The new Easter 2013 lineup includes:

  •  Snickers Peanut Butter Squared minis;

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  •  Dove Silky Smooth white chocolate eggs;

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  •  Twix minis filled eggs;

September 7, 2012

Football fans and chocolate aficionados can satisfy both cravings this season at Walmart thanks to an initiative with Mars Chocolate North America.

Football fans and chocolate aficionados can satisfy both cravings this season at Walmart thanks to an initiative with Mars Chocolate North America.

The candy company teamed up with Walmart to offer a 40 ounce bag of Snickers limited edition NFL Minis in which product wrappers feature logos of all 32 NFL teams.

March 29, 2011

Mars Chocolate said its Kudos brand will debut a new-and-improved line of granola bars this May.

HACKETTSTOWN, N.J. — Mars Chocolate said its Kudos brand will debut a new-and-improved line of granola bars this May.

Kudos will don flavors from M&M's, Dove and Snickers in a 10-count pack and a 30-count variety pack.

What's more, a marketing campaign will kick off to celebrate the Kudos granola bars, which will include a refreshed website at Kudosbar.com and cross promotions with others Mars Chocolate brands.

Kudos 10-count and 30-count variety packs will retail for $2.99 and $6.99, respectively.