Content about Mattel

EL SEGUNDO, Calif. — Key Mattel brands drove Mattel sales for the first quarter of 2013. 

Mattel's net sales for the quarter were $996 million, up 7% compared to $928 million last year, and net income increased dramatically to $38.5 million, or $0.11 per share, compared to last year's first quarter net income of $7.8 million, or $0.02 per share.

BURBANK, Calif. — Warner Bros. Consumer Products announced that Jazwares, USAopoly and Mattel are among the toy companies it has partnered with to create new products in honor of the 75th Anniversary of "The Wizard of Oz" in 2014.

NEW YORK — Saban Brands that Fisher-Price Inc., a subsidiary of Mattel, will be the global master toy licensee for the company's newly announced Julius Jr. property. Julius Jr. is an animated preschool series slated to launch on Nick Jr. in 2013, and is inspired by the Paul Frank family of characters and its iconic monkey, Julius. Fisher-Price plans to produce a full range of products including playsets, plush, role play toys and more for the global marketplace.

EL SEGUNDO, Calif. — Mattel reported a fourth-quarter net sales increase of 5% to $2.26 billion from $2.15 billion for the same period last year.

For the fourth quarter, the company reported net income of $306.5 million, or 87 cents per share, compared with last year's fourth quarter net income of $370.6 million, or $1.07 per share. 

EL SEGUNDO, Calif. — Mattel’s board of directors has named CEO Bryan G. Stockton, 59, as chairman of the board, effective Jan. 1, 2013. The current chairman, Robert A. Eckert, 58, informed the board of his decision to retire from his service as director and chairman of the board, effective Dec. 31. Stockton will continue to function as CEO, a position he’s held since Jan. 2012.

EL SEGUNDO, Calif. — Mattel's highly-anticipated Apptivity line, which the company introduced at the 2012 Toy Fair in February, is now available for the iPad.

At the Toy Fair, representatives for Mattel demonstrated how Apptivity allows kids to take a physical toy, such as a Hot Wheels car and play with it on the screen of an iPad. Other brands now available through the Apptivity line include Fisher-Price, Monster High and WWE.

EL SEGUNDO, Calif. — For the second quarter, Mattel reported net income of $96.2 million, or 28 cents per share, compared with last year’s second quarter net income of $80.5 million, or 23 cents per share.

EL SEGUNDO, Calif. — Mattel has renamed its design center at its Southern California headquarters the Handler Team Center in honor of founders Ruth and Elliot Handler.

Toy buyers, manufacturers, retailers and others, simply curious about the latest trends, gathered this week at the massive Javitz Center in New York City to see what would be the hottest products for 2012.

Technology continues to be a popular driver of new products, as evidenced by the number of toys designed specifically to work with the iPhone or iPad. However, there was also an apparent shift toward more simple toys, perhaps reflecting the current economy and the inability of many parents to shell out $100 on a toy that will only get played with a short while.

EL SEGUNDO, Calif. — Mattel has announced that Robert A. Eckert, 57, will retire as CEO, after 11 years with the company, effective Dec. 31. The board of directors has named Bryan G. Stockton, 58, who has held the position of chief operating officer for the last year, to succeed Eckert as CEO, effective Jan. 1, 2012. Eckert has agreed to continue in his role as chairman of the board, and the board has elected Stockton as a member of the board, effective January 1, 2012.

Walmart is facing some stiff competion for toy sales with Dollar General, as the company announced that it is going to head-to-head with toy retailers and discounters alike by offering more than 300 toys for $5 or less.

BENTONVILLE, Ark. — While Toys"R"Us and Kmart were among the first retailers to release their hot toy lists, Walmart wasn't too far behind this year, offering many of the same toys as the aforementioned companies, and even some exclusives.