Content about Mattel

January 21, 2015

The popularity of Disney’s Frozen license and a final surge of spending allowed most U.S. toy retailers to grow sales this past holiday season, according to new data from NPD.

The popularity of Disney’s Frozen license and a final surge of spending allowed most U.S. toy retailers to grow sales this past holiday season, according to new data from NPD.

November 25, 2014

Shopping is going to get a little bit easier for travelers rushing through the Toronto airport this holiday season thanks to Mattel and Walmart Canada. 

Shopping is going to get a little bit easier for travelers rushing through the Toronto airport this holiday season thanks to Mattel and Walmart Canada.

The retailer and the toy supplier have teamed up to install a Virtual Toy Store at Toronto Pearson International Airport.

The installation features three LCD screens that consumers can personalize and control via a mobile device to browse and shop brands such as Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, Mega Bloks, and Monster High.

November 25, 2014

Shopping is going to get a little bit easier for travelers rushing through the Toronto airport this holiday season thanks to Mattel and Walmart Canada. 

Shopping is going to get a little bit easier for travelers rushing through the Toronto airport this holiday season thanks to Mattel and Walmart Canada.

The retailer and the toy supplier have teamed up to install a Virtual Toy Store at Toronto Pearson International Airport.

The installation features three LCD screens that consumers can personalize and control via a mobile device to browse and shop brands such as Barbie, Hot Wheels, Fisher-Price, Thomas & Friends, Mega Bloks, and Monster High.

November 24, 2014

American Girl is pledging to give away 1,000 dolls a day, or $3 million in retail value, to children in hospitals across the country this holiday season.

American Girl is pledging to give away 1,000 dolls a day, or $3 million in retail value, to children in hospitals across the country this holiday season.  

Now through Dec. 18, American Girl will match any doll purchase made online, in-store or via phone with an 18-inch doll donation (up to 1,000 dolls each day) as part of its 2014 “Share the Wonder of the Holidays” giving campaign.

September 16, 2014

Target has entered the “top toy” fray with a list filled with familiar brands, exclusive offering and boutique products designed to inspire creative play and reinforce Target’s differentiation.

Target has entered the “top toy” fray with a list filled with familiar brands, exclusive offering and boutique products designed to inspire creative play and reinforce Target’s differentiation.

September 11, 2014

Walmart released its top toy list for 2014 the same day Toys “R” Us unveiled holiday strategies at its flagship store in New York.

Walmart released its top toy list for 2014 the same day Toys “R” Us unveiled holiday strategies at its flagship store in New York.

July 2, 2014

The International Licensing Industry Merchandisers’ Association has a new chairman and four new board members.

The International Licensing Industry Merchandisers’ Association has a new chairman and four new board members.

Ohio State University assistant vp for business advancement Rick Van Brimmer was elected chairman of the trade group, filling a position that was held the past two year by Maura Regan with Sesame Workshop. Other key moves saw LIMA board member James Slifer with The Joester Loria Group named vice chairman and Pete Yoder of Cartoon Network elected to the executive committee as a liaison to the board.

July 2, 2014

The International Licensing Industry Merchandisers’ Association has a new chairman and four new board members.

The International Licensing Industry Merchandisers’ Association has a new chairman and four new board members.

Ohio State University assistant vp for business advancement Rick Van Brimmer was elected chairman of the trade group, filling a position that was held the past two year by Maura Regan with Sesame Workshop. Other key moves saw LIMA board member James Slifer with The Joester Loria Group named vice chairman and Pete Yoder of Cartoon Network elected to the executive committee as a liaison to the board.

May 16, 2014

Mattel has elevated company veteran Tim Kilpin to the role of EVP, international. Kilpin will be responsible for advancing the company’s international presence and leading its growth in emerging markets throughout Asia, Europe and Latin America.

Mattel has elevated company veteran Tim Kilpin to the role of EVP, international. Kilpin will be responsible for advancing the company’s international presence and leading its growth in emerging markets throughout Asia, Europe and Latin America.

May 16, 2014

Mattel has elevated company veteran Tim Kilpin to the role of EVP, international. Kilpin will be responsible for advancing the company’s international presence and leading its growth in emerging markets throughout Asia, Europe and Latin America.

Mattel has elevated company veteran Tim Kilpin to the role of EVP, international. Kilpin will be responsible for advancing the company’s international presence and leading its growth in emerging markets throughout Asia, Europe and Latin America.

March 17, 2014

WWE Slam City is the name of a new kids oriented entertainment property from sports entertainment producer WWE and Mattel.

WWE Slam City is the name of a new kids-oriented entertainment property from sports entertainment producer WWE and Mattel.

The companies said WWE Slam City would include action figures and wrestling ring sets along with a 26 episode series of animated shorts featuring the WWE Superstars in the animated world of Slam City. The first four episodes have begun airing at WWESlamCity.com and Cartoonium on YouTube.

October 15, 2013

Amazon.com has unveiled its 2013 holiday toy list which features, for the first time, top toy picks voted on by Amazon Mom fans and an enhanced Holiday Gift Finder that allows shoppers to filter by age, gender, interests, brands and price points.

Amazon.com has unveiled its 2013 holiday toy list which features, for the first time, top toy picks voted on by Amazon Mom fans and an enhanced Holiday Gift Finder that allows shoppers to filter by age, gender, interests, brands and price points.

September 12, 2013

Walmart released an annual top toy list on Thursday with an important distinction from earlier versions – it was selected by kids and will be marketed and merchandise as “Chosen by Kids.”

Walmart released an annual top toy list on Thursday with an important distinction from earlier versions – it was selected by kids and will be marketed and merchandise as “Chosen by Kids.”

July 22, 2013

Ergobaby has named former VP of digital at Mattel and group strategy director at the DuMont Project Cynthia Neiman as the company’s CMO.

LOS ANGELES — Ergobaby has named former VP of digital at Mattel and group strategy director at the DuMont Project, Cynthia Neiman, as the company’s CMO.

Neiman has more than 20 years of experience developing multichannel marketing strategies for both global corporations and internet startups. In addition to developing digital strategies for leading brands and retailers at digital consultancy the DuMont Project, Neiman also boasts deep experience in many consumer products categories including infant, pre-school, digital games and pets. 

July 22, 2013

Ergobaby has named former VP of digital at Mattel and group strategy director at the DuMont Project Cynthia Neiman as the company’s CMO.

LOS ANGELES — Ergobaby has named former VP of digital at Mattel and group strategy director at the DuMont Project, Cynthia Neiman, as the company’s CMO.

Neiman has more than 20 years of experience developing multichannel marketing strategies for both global corporations and internet startups. In addition to developing digital strategies for leading brands and retailers at digital consultancy the DuMont Project, Neiman also boasts deep experience in many consumer products categories including infant, pre-school, digital games and pets. 

July 17, 2013

Mattel reported net income of $73.3 million for the second quarter ended June 30, a 23% decrease from $96.2 million for the same period last year.

EL SEGUNDO, Calif. — Mattel reported net income of $73.3 million for the second quarter ended June 30, a 23% decrease from $96.2 million for the same period last year. 

The dip in profits reflects, in part, investments the company has made, such as its acquisition of HIT Entertainment, as it positions itself for future growth, according to chairman and CEO Bryan G. Stockton.

July 17, 2013

Mattel reported net income of $73.3 million for the second quarter ended June 30, a 23% decrease from $96.2 million for the same period last year.

EL SEGUNDO, Calif. — Mattel reported net income of $73.3 million for the second quarter ended June 30, a 23% decrease from $96.2 million for the same period last year. 

The dip in profits reflects, in part, investments the company has made, such as its acquisition of HIT Entertainment, as it positions itself for future growth, according to chairman and CEO Bryan G. Stockton.

June 28, 2013

DC Comics' costumed superheroes are heading to PetSmart stores in July. The specialty pet retailer will debut an exclusive line of DC Comics-themed pet apparel and toys for dogs by Fetch for Pets.

NEW YORK — DC Comics' costumed superheroes are heading to PetSmart stores in July. The specialty pet retailer will debut an exclusive line of DC Comics-themed pet apparel and toys for dogs by Fetch for Pets.

The licensing partnership between Fetch for Pets and Warner Bros. Consumer Products on behalf of DC Entertainment features DC Comics characters such as Superman and Dynamic Duo Batman and Robin. Along with T-shirts, dresses and bandanas the line also includes ball bodies, teethers, bottle crunchers and plush figures.

June 19, 2013

Hot Wheels has entered into a licensing agreement with Toy State, a leading manufacturer of licensed and highly stylized lights-and-sound toy vehicles.

NORWOOD, Mass. — Hot Wheels has entered into a licensing agreement with Toy State, a leading manufacturer of licensed and highly stylized lights-and-sound toy vehicles. 

The agreement, which runs through 2016, gives Toy State the green light to design and build a new line of high-octane custom versions of Hot Wheels remote-controlled and lights-and-sound toys. 

June 18, 2013

Mattel Brands and Fisher-Price is looking to remain players in the global market. To that end, the company is restructuring its licensing approach and prioritizing its portfolio of brands to create partnerships that foster global growth.

LAS VEGAS — Mattel Brands and Fisher-Price is looking to remain a key player in the global market. To that end, the company is restructuring its licensing approach and prioritizing its portfolio of brands to create partnerships that foster global growth. 

The Mattel Brands consumer products group has identified global business category leaders and a global creative team to further support growth, ensure product quality and create a meaningful differentiation for partners and consumers.

June 13, 2013

Retailers are poised to benefit from the June 14 release of The Man of Steel and the extensive licensing activity connected to the latest Superman reboot. Warner Bros. Consumer Products has launched a broad, multi-category licensing program with a variety of global licensees to support the highly anticipated film.

Retailers are poised to benefit from the June 14 release of The Man of Steel and the extensive licensing activity connected to the latest Superman reboot. Warner Bros. Consumer Products has launched a broad, multi-category licensing program with a variety of global licensees to support the highly anticipated film.

April 18, 2013

Key Mattel brands drove Mattel sales for the first quarter of 2013. Mattel's net sales for the quarter were $996 million, up 7% compared to $928 million last year, and net income increased dramatically to $38.5 million, or $0.11 per share, compared to last year's first quarter net income of $7.8 million, or $0.02 per share.

EL SEGUNDO, Calif. — Key Mattel brands drove Mattel sales for the first quarter of 2013. 

Mattel's net sales for the quarter were $996 million, up 7% compared to $928 million last year, and net income increased dramatically to $38.5 million, or $0.11 per share, compared to last year's first quarter net income of $7.8 million, or $0.02 per share.

April 18, 2013

Key Mattel brands drove Mattel sales for the first quarter of 2013. Mattel's net sales for the quarter were $996 million, up 7% compared to $928 million last year, and net income increased dramatically to $38.5 million, or $0.11 per share, compared to last year's first quarter net income of $7.8 million, or $0.02 per share.

EL SEGUNDO, Calif. — Key Mattel brands drove Mattel sales for the first quarter of 2013. 

Mattel's net sales for the quarter were $996 million, up 7% compared to $928 million last year, and net income increased dramatically to $38.5 million, or $0.11 per share, compared to last year's first quarter net income of $7.8 million, or $0.02 per share.

February 13, 2013

Warner Bros. Consumer Products announced that Jazwares, USAopoly and Mattel are among the toy companies it has partnered with to create new products in honor of the 75th Anniversary of "The Wizard of Oz" in 2014.

BURBANK, Calif. — Warner Bros. Consumer Products announced that Jazwares, USAopoly and Mattel are among the toy companies it has partnered with to create new products in honor of the 75th Anniversary of "The Wizard of Oz" in 2014.

 

February 13, 2013

Warner Bros. Consumer Products announced that Jazwares, USAopoly and Mattel are among the toy companies it has partnered with to create new products in honor of the 75th Anniversary of "The Wizard of Oz" in 2014.

BURBANK, Calif. — Warner Bros. Consumer Products announced that Jazwares, USAopoly and Mattel are among the toy companies it has partnered with to create new products in honor of the 75th Anniversary of "The Wizard of Oz" in 2014.