ST. PETERSBURG, Fla. -- HSN announced that Jill Braff has been appointed EVP digital commerce effective Feb. 7. Braff will report directly to Mindy Grossman, CEO of HSN Inc.
In her new position, Braff will oversee HSN's existing e-commerce, mobile and social media platforms. In addition, she will manage the development and implementation of new multi-platform initiatives. HSN's e-commerce, digital marketing, merchandising and advanced services teams will report to Braff.