Content about Mobile advertising

March 11, 2013
Catalina launches mobile ad solution for CPG brands

Catalina has unveiled BuyerVision Mobile, the mobile ad solution for CPG brands with the ability to deliver personalized media based on in-store purchase history.

AUSTIN — Catalina has unveiled BuyerVision Mobile, the mobile ad solution for CPG brands with the ability to deliver personalized media based on in-store purchase history. Already influencing more than 230 million shoppers through the leading in-store media network, Catalina’s new offering delivers personalized mobile advertising to 70 million households.

February 2, 2012
Making sense of mobile and marketers tendencies

Mobile marketing has been the “next big thing” long enough that it almost seems like old news. Mobile advertising is projected to reach $55 billion in 2012, and has the distinction of being the fastest medium to reach $1 billion in spending; it took only five years, versus 16 years for the Internet to hit that level of investment.

Mobile marketing has been the “next big thing” long enough that it almost seems like old news. Mobile advertising is projected to reach $55 billion in 2012, and has the distinction of being the fastest medium to reach $1 billion in spending; it took only five years, versus 16 years for the Internet to hit that level of investment.