Content about Mobile

January 29, 2015

With the Internet of Things (IoT) comes yet another technology-driven advancement that challenges businesses with promising opportunities and potentially vexing responsibilities. Thus, a solid understanding of best practices for customer data privacy and security will help those who collect, store and use the data to manage the IoT’s potential risks and rewards.

With the Internet of Things (“IoT”) comes yet another technology-driven advancement that challenges businesses with promising opportunities and potentially vexing responsibilities. In particular, manufacturers and retailers who plan to sell (or are already selling) IoT devices increasingly face consumer questions about data security and privacy.

January 29, 2015

Amazon’s Prime membership seemed to be the golden ticket to stronger sales for the e-commerce giant in the fourth quarter. 

Amazon’s Prime membership seemed to be the golden ticket to stronger sales for the e-commerce giant in the fourth quarter.

January 29, 2015

Neither a surge in online sales nor a rebounding U.S. economy has been enough to lift Ikea, as the global furnishings retailer reported flat profits for 2014.

Neither a surge in online sales nor a rebounding U.S. economy has been enough to lift Ikea, as the global furnishings retailer reported flat profits for 2014.

Ikea, which operates 315 stores in 27 countries, said net profit for its fiscal year through August rose 0.4% from the previous year to $3.76 billion, far slower than the 3% growth the retailer logged last year, and its 8% growth in 2012.

Analysts say the results show that IKEA is sticking to its strategy of lowering prices and broadening its e-commerce offering.

January 29, 2015

Overstock.com rode the wave of e-commerce during the holidays to an 18% increase in profits.

Overstock.com rode the wave of e-commerce during the holidays to an 18% increase in profits.

The online retailer said fourth-quarter revenues rose 18.3% to $470.4 million as the e-commerce heavyweight increased its average order size to $159.

The retailer also said its gross margin increased by 0.2% to 18.2% due to improved warehouse efficiency, lower inbound freight costs and reduced credit card fees.

January 29, 2015

Gap Inc. has implemented yet another management shake-up, this time eliminating its creative director.

Gap Inc. has implemented yet another management shake-up, this time eliminating its creative director.

Rebecca Bay, whom the apparel retailer brought in from Hennes & Mauritz in September 2012 to help revive its namesake brand, has left the company.

The retailer also said that it has named Gap Inc. veteran Scott Key as general manager of customer experience, overseeing a newly created e-commerce and marketing organization, as the company aims to sharpen its focus on customers.

January 29, 2015

Reebok is pushing the envelope once again with a bold new digital marketing campaign.

Reebok is pushing the envelope once again with a bold new digital marketing campaign. 

At the heart of the retailer’s digital campaign is the “Be More Human Experience,” an online destination where fitness enthusiasts can challenge and define what it is to be human. 

January 29, 2015

Toys "R" Us is expanding its partnership with the Special Olympics with a whopping $1.25 million commitment toward sponsoring the 2015 Special Olympics World Games.

Toys "R" Us is expanding its partnership with the Special Olympics with a whopping $1.25 million commitment toward sponsoring the 2015 Special Olympics World Games.

The Games, which will welcome 7,000 athletes and 3,000 coaches representing 177 countries, to Los Angeles, Calif., from July 25 to Aug. 2, is the flagship event of the Special Olympics and biggest sporting event of the year. The 2015 World Games marks the first time in 16 years that the Summer World Games have been held in the United States.

January 28, 2015

While the monetary value of Bitcoin has had its ups and downs (and will likely continue to in the near future), the technological value and the transactional advantages of using the digital currency remain reliable and increasingly promising.

While the monetary value of Bitcoin has had its ups and downs (and will likely continue to in the near future), the technological value and the transactional advantages of using the digital currency remain reliable and increasingly promising.

January 28, 2015

After seeing Apple’s first quarter sales, it’s no wonder more retailers are adopting a mobile-first mindset. 

After seeing Apple’s first quarter sales, it’s no wonder more retailers are adopting a mobile-first mindset.

The Cupertino, Calif.-based company reported a far better-than-expected 29.5% jump in quarterly revenue, driven by record sales of the new iPhone 6 and 6 Plus smartphones in the holiday shopping season and strong sales in China.

January 28, 2015

Customers who are fans of the wildly popular video game Evolve will love GameStop’s new promotions, both online and in-store. 

Customers who are fans of the wildly popular video game Evolve will love GameStop’s new promotions, both online and in-store.

The video game retailer will be conducting consumer engagement quizzes in-store and online that allow fans to identify the best Evolve hunters or monsters based on their personal play style. Fans who share their results on social media will be eligible to win GameStop gift cards.

Customers can pre-order Evolve and sign up for the promotions in-store or online.

January 28, 2015

It may be hard to believe (considering its financial troubles), but Sears was the most popular U.S. department store on Facebook during the 2014 holiday shopping season, according to a new study. 

It may be hard to believe (considering its financial troubles), but Sears was the most popular U.S. department store on Facebook during the 2014 holiday shopping season, according to a new study. 

The data also show that Walmart.com was the most popular mass merchant store site.

January 27, 2015

E-commerce giant Amazon.com is upping the ante on its free shipping policy. 

 

E-commerce giant Amazon.com is upping the ante on its free shipping policy. 

The Seattle company announced that all Amazon seller-fulfilled items are now eligible to contribute to Amazon’s minimum order of $35 to qualify for free shipping. So now customers can get free shipping whether the items are fulfilled by Amazon or from the millions of small and local businesses selling on Amazon.

January 27, 2015

Prepaid payment provider Blackhawk Network has created a new division dedicated to providing customized engagement, incentive and rebate programs for consumers, employees and sales channels.

Prepaid payment provider Blackhawk Network has created a new division dedicated to providing customized engagement, incentive and rebate programs for consumers, employees and sales channels.

January 27, 2015

Like many buzzwords in the industry, from cloud to big data, the term “digital” is evolving. In the retail realm, the term “digital” is creating a customer experience that is easy to use and highly reliable with no manual interference required. But what does becoming a “digital retailer” really mean? 

Like many buzzwords in the industry, from cloud to big data, the term “digital” is evolving. Coining something as “digital” has always implied that it’s better or more advanced than the status quo. Remember when we moved from vinyl to compact discs? CDs had logos on them with the words "Compact disc DIGITAL AUDIO." Digital in this sense was the byword for ease of use, reliability and interference free music.

January 26, 2015

At a time when omnichannel retailing is more important than ever for retailers, Gap Inc. is shutting down one of its digital brands.

At a time when omnichannel retailing is more important than ever for retailers, Gap Inc. is shutting down one of its digital brands.

Gap Inc. said it is dropping its Piperlime channel so the apparel maker and retailer can focus on fixing the problems plaguing the Gap and Banana Republic brands.

January 26, 2015

To succeed in today's dynamic industry, retailers need to offer a seamless shopping experience that never loses sight of customer needs, both in-store and online. 

To succeed in today's dynamic industry, retailers need to offer a seamless shopping experience that never loses sight of customer needs, both in-store and online. In fact, retail is in the midst of a revolution in which customers are more fragmented and have more power than ever before. Here's what we at Batteries Plus Blubs are doing to prepare for these challenges.

January 26, 2015

Buy online, pick up in store capabilities are being rolled out to all of Kohl’s nearly 1,200 stores this spring after a successful 100 store pilot program during the holidays.

Buy online, pick up in store capabilities are being rolled out to all of Kohl’s nearly 1,200 stores this spring after a successful 100 store pilot program during the holidays.

And that just the beginning of the digital initiative the company has planned.

The addition of pick up in store to Kohl’s omnichannel offering puts the retailer on equal footing with others in the industry who have recognized in store pick up has quickly become a basic expectation shoppers have of retailers who operate physical stores.

January 23, 2015

Macy’s plans to quadruple the size of a central California distribution facility that has played a key role in the execution of the retailer’s omnichannel strategy. 

Macy’s plans to quadruple the size of a central California distribution facility that has played a key role in the execution of the retailer’s omnichannel strategy.

The company plans to relocate its West Sacramento, Calif., direct-to-consumer fulfillment center to a larger facility in a nearby location in Sacramento County to support continued sales growth driven by Macy's omnichannel strategy.

January 22, 2015

Weak retail traffic and fewer sales at Sears hurt Lands’ End Inc. during the peak holiday season.

Weak retail traffic and fewer sales at Sears hurt Lands’ End Inc. during the peak holiday season.

The retailer said it expects that for the period ending Jan. 30, earnings are expected to fall 20% to 26% from the year-earlier period to between $34 million to $37 million. On a per-share basis, the retailer forecast earnings of $1.06 to $1.16. Analysts polled by Thomson Reuters had been expecting $1.38 a share in earnings.

January 21, 2015

Ebay Inc. said it plans to cut about 2,400 positions, or 7% of its workforce, across eBay marketplaces, PayPal, and eBay enterprise in the current quarter to simplify its organizational structure. 

Ebay Inc. said it plans to cut about 2,400 positions, or 7% of its workforce, across eBay marketplaces, PayPal, and eBay enterprise in the current quarter to simplify its organizational structure.

The company also said it will explore strategic options for eBay enterprise, including a sale or an IPO.

January 21, 2015

More than 200 retail and technology professionals surveyed on show floor at the recent National Retail Federation convention offered a mix of disturbing and enlightening thoughts on the state of EMV readiness, omnichannel investments and mobile wallet winners.

More than 200 retail and technology professionals surveyed on show floor at the recent National Retail Federation convention offered a mix of disturbing and enlightening thoughts on the state of EMV readiness, omnichannel investments and mobile wallet winners.

The survey conducted in person by representatives of payments company ACI Worldwide at NRF’s Big Show revealed that:

January 21, 2015

The restructuring of Walmart’s senior executive ranks continues with the latest round of appointments involving some familiar leaders in new roles with curious titles as well as some key resignations.

The restructuring of Walmart’s senior executive ranks continues with the latest round of appointments involving some familiar leaders in new roles with curious titles as well as some key resignations.

January 21, 2015

We often forget that we are only about 15 years into the life of e-commerce. Given the youth of this industry, it shouldn’t surprise us that the pace of change is still incredibly rapid. While this sounds like a lot to keep up with, the savviest small businesses are already leveraging new e-commerce and omnichannel tools to help boost brand awareness, customer engagement and sales revenues.

We often forget that we are only about 15 years into the life of e-commerce.

January 18, 2015

Retailers interested in fine-tuning their digital pricing strategies may want to look at a new index called the Price Perception Index.

Retailers interested in fine-tuning their digital pricing strategies may want to look at a new index called the Price Perception Index.

The index, created by e-commerce startup Bommerang Commerce, measures how retailers optimize prices to attract buyers, compete with other retailers and build their business on a mix of profit margins and volume.

The first Price Perception Index looks at the complex competition between Amazon.com and Walmart.com.

January 18, 2015

Retailers at NRF’s Big Show are hearing a lot about “machine learning.” But what is it and how does it help retailers grow sales? 

Retailers at NRF’s Big Show are hearing a lot about “machine learning.” But what is it and how does it help retailers grow sales?

Machine learning, in which supercomputers learn from mining masses of data on the cloud without human intervention, unlocks insights into consumer demand.