Content about Mortar

October 10, 2014

Just in time for the holiday season, Amazon is going brick-and-mortar with its first-ever physical store, according to the Wall Street Journal.

Just in time for the holiday season, Amazon is going brick-and-mortar with its first-ever physical store, according to the Wall Street Journal.

The store, which will be located across from the Empire State Building in Midtown Manhattan, will serve as a mini-warehouse, with limited inventory for same-day delivery within New York City, product returns and exchanges and pickups of online orders, according to the report.
 

 

September 11, 2013

Pundits and the media have cast showrooming at various times as either a scourge to brick-and-mortar retailers or as a death knell — another proverbial nail in the coffin.

Pundits and the media have cast showrooming at various times as either a scourge to brick-and-mortar retailers or as a death knell — another proverbial nail in the coffin.

There’s no question that showrooming, where shoppers browse products in a store and then purchase online, is a threat to retailers like Target that have a significant investment in real estate and physical stores.

However, less publicized is the fact that showrooming is also the greatest opportunity for retailers.