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March 21, 2014

Trace One, a product lifecycle management company focused on private label, named Mark Martini to its executive team.

Trace One, a product lifecycle management company focused on private label, named Mark Martini to its executive team.

Martini, a veteran CPG executive, will lead Trace One’s sales and customer development efforts in North America. Martini has spent 23 years in the CPG world working for companies such as Bristol-Myers Squibb, Catalina Marketing, DemandTec and Symphony IRI Group. Trace One said Martini will leverage his knowledge of consumer demand, shopper insights, price and trade optimization and other go-to-market strategies in his new role as vp of North America.

December 23, 2013

The creative minds from the world of auto racing have outdone themselves this time, offering an unconventional prize package courtesy of Great Clips and NASCAR’s most popular driver.

The creative minds from the world of auto racing have outdone themselves this time, offering an unconventional prize package courtesy of Great Clips and NASCAR’s most popular driver.

December 6, 2013

The Coca-Cola Company received the 2013 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards Luncheon held in the Encore Ballroom at Wynn Las Vegas. An official partner since 1998, Coca-Cola has become the first three-time recipient of the award.

The Coca-Cola Company received the 2013 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards Luncheon held in the Encore Ballroom at Wynn Las Vegas. An official partner since 1998, Coca-Cola has become the first three-time recipient of the award.

August 26, 2013

Braun has tapped triple Formula 1 world champion Sebastian Vettel as the new global brand ambassador. Vettel will be the face of the brand’s “Hold on to your Dreams” global marketing campaign.

Braun has tapped triple Formula 1 world champion Sebastian Vettel as the new global brand ambassador. Vettel will be the face of the brand’s “Hold on to your Dreams” global marketing campaign. 

The announcement was made at the Formula 1 Circuit of Spa-Francorchamps. 

August 26, 2013

M&M’s is no stranger to the NASCAR circuit, but the official chocolate of NASCAR is giving fans the chance to race around the same track as the pros at the Atlanta Motor Speedway during an exclusive event dubbed the M&M'S 500.

HACKETTSTOWN, N.J. — M&M’s is no stranger to the NASCAR circuit, but the official chocolate of NASCAR is giving fans the chance to race around the same track as the pros at the Atlanta Motor Speedway during an exclusive event dubbed the M&M'S 500.

On Monday, Sept. 2, M&M'S will invite fans to drive their own vehicle two full laps around the storied mile and a half track. Following their rides, fans can have their vehicles photographed at the track.

May 23, 2013

Banana Boat sunscreen is riding shotgun with Target-sponsored Chip Ganassi Racing for the second year in row at the 2013 IZOD IndyCar Series.

INDIANAPOLIS — Banana Boat sunscreen is riding shotgun with Target-sponsored Chip Ganassi Racing for the second year in row at the 2013 Izod IndyCar Series. The sunscreen products producer is leveraging the partnership to market its Banana Boat Sport Performance CoolZone sunscreen and Banana Boat Protect and Hydrate Sunscreen lotions. 

January 22, 2013

The New Hampshire Motor Speedway will be home to the Sylvania 300 NASCAR race for five more years following the renewal of a sponsorship agreement.

The New Hampshire Motor Speedway will be home to the Sylvania 300 NASCAR race for five more years following the renewal of a sponsorship agreement.

North American lighting leader Osram Sylvania said it extended its title sponsorship of the race through 2017 with the operator of New Hampshire’s largest sports and entertainment facility. Osram Sylvania has sponsored the race for the past 10 years.

November 26, 2012

Mars will receive the 2012 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards held at Encore at Wynn Las Vegas Thursday, Nov. 29.

DAYTONA BEACH, Fla. — Mars will receive the 2012 NASCAR Marketing Achievement Award at the NASCAR NMPA Myers Brothers Awards held at Encore at Wynn Las Vegas Thursday, Nov. 29.

October 16, 2012

Black and Decker is partnering with Richard Petty Motorsports and NASCAR Sprint Cup Series driver Marcos Ambrose.

TOWSON, Md. — Black and Decker is partnering with Richard Petty Motorsports and NASCAR Sprint Cup Series driver Marcos Ambrose. The Black and Decker branded No. 9 Ford Fusion will race at four primary races: Kansas on Oct. 21, Martinsville on Oct. 28, Phoenix on Nov. 11 and Homestead-Miami on Nov. 18.

September 7, 2012

Office Depot will auction off items worn by NASCAR driver Tony Stewart to raise money for the Office Depot's National Backpack Program.

BOCA RATON, Fla. — Office Depot will auction off items worn by NASCAR driver Tony Stewart to raise money for the Office Depot's National Backpack Program.

Through Sept. 14, fans can bid on an autographed firesuit and helmet worn by Stewart, driver of the No. 14I Office Depot/Mobil 1 Chevrolet in the NASCAR Sprint Cup Series. The auction is accessible via www.OfficeDepotRacing.com.

July 5, 2012

NASCAR is going patriotic this weekend with many of its sponsors behind products and events designed to honor active servicemen and women, veterans and their families, ahead of the Coke Zero 400 NASCAR Sprint Cup Series race at Daytona International Speedway (DIS).

DAYTONA BEACH, Fla. — NASCAR is going patriotic this weekend with many of its sponsors behind products and events designed to honor active servicemen and women, veterans and their families, ahead of the Coke Zero 400 NASCAR Sprint Cup Series race at Daytona International Speedway (DIS).

February 28, 2012

Target will forever be associated with the weirdest Daytona 500 ever after the car it sponsors was mysteriously involved in a single car accident that caused a huge on-track fire and a two-hour delay that caused the already rained-delayed race to finish after midnight on Monday.

Target will forever be associated with the weirdest Daytona 500 ever after the car it sponsors was mysteriously involved in a single car accident that caused a huge on-track fire and a two-hour delay that caused the already rained-delayed race to finish after midnight on Monday.

February 23, 2012

Tune in this Sunday for the running of the Daytona 500 (coverage begins at noon on Fox) and see whether this is the year Juan Pablo Montoya pilots the number 42 Target Chevrolet to victory.

Tune in this Sunday for the running of the Daytona 500 (coverage begins at noon on Fox) and see whether this is the year Juan Pablo Montoya pilots the number 42 Target Chevrolet to victory.

January 26, 2012

Walmart announced that it is expanding its Race Time 2012 program to give fans more accessibility to discounted race tickets, driver appearances and fan events at stores, a greater selection of authentic NASCAR merchandise and a special sponsorship of Bill Elliott at the Coke Zero 400.

BENTONVILLE, Ark. — Walmart announced that it is expanding its Race Time 2012 program to give fans more accessibility to discounted race tickets, driver appearances and fan events at stores, a greater selection of authentic NASCAR merchandise and a special sponsorship of Bill Elliott at the Coke Zero 400.

October 20, 2011

Walmart’s deeper affiliation with NASCAR continued this week as the good old boys headed to Alabama’s Talladega super speedway for the Good Sam Club 500 where race fans were provided the opportunity to participate in Race Time at Walmart activities.

Walmart’s deeper affiliation with NASCAR continued this week as the good old boys headed to Alabama’s Talladega super speedway for the Good Sam Club 500 where race fans were provided the opportunity to participate in Race Time at Walmart activities.

October 17, 2011

Juan Pablo Montoya may not have had the year he would have liked on the NASCAR circuit where he drives the number 42 Target Chevrolet, but his collective accomplishments throughout an illustrious racing career have earned him a sport in the Miami Sports Hall of Champions.

Juan Pablo Montoya may not have had the year he would have liked on the NASCAR circuit where he drives the number 42 Target Chevrolet, but his collective accomplishments throughout an illustrious racing career have earned him a sport in the Miami Sports Hall of Champions.

October 17, 2011

Dario Franchitti and the Target Chip Ganassi race team continued their dominance of the Izod IndyCar Series this year, but any planned championship celebration of a third consecutive championship was marred by the death of fellow driver Dan Wheldon this past Sunday.

Dario Franchitti and the Target Chip Ganassi race team continued their dominance of the Izod IndyCar Series this year, but any planned championship celebration of a third consecutive championship was marred by the death of fellow driver Dan Wheldon this past Sunday.

August 31, 2011

Office Depot has announced the two small business finalists in its annual “Official Small Business of NASCAR, Courtesy of Office Depot” sweepstakes.

BOCA RATON, Fla. — Office Depot has announced the two small business finalists in its annual “Official Small Business of NASCAR, Courtesy of Office Depot” sweepstakes.

August 25, 2011

Dollar General and NASCAR have announced the first-ever national retail program around the Chase for NASCAR Sprint Cup.

GOODLETTSVILLE, Tenn. — Dollar General and NASCAR have announced the first-ever national retail program around the Chase for NASCAR Sprint Cup. As part of the partnership, Dollar General will launch the "Race to Win" sweepstakes on Aug. 28. The sweepstakes, which runs through Nov. 12, offers customers the chance to win more than 9,000 prizes including free gas for a year, a trip to Las Vegas and $250,000.

The sweepstakes will be promoted by NASCAR superstar Dale Earnhardt Jr. in stores, online and on national radio. 

April 4, 2011

Target Chip Ganassi Racing (TCGR) has partnered with the Kellogg Company to become a primary sponsor on the number 10 Indy car driven by Dario Franchitti, winner of last week’s Honda Grand Prix of St. Petersburg and a three-time Izod IndyCar Series champ.

Target Chip Ganassi Racing (TCGR) has partnered with the Kellogg Company to become a primary sponsor on the number 10 Indy car driven by Dario Franchitti, winner of last week’s Honda Grand Prix of St. Petersburg and a three-time Izod IndyCar Series champ.

Franchitti will pilot the number 10 Kellogg’s Honda Dallara for TCGR in round four of the Izod IndyCar Series in Brazil at the Itaipava Sao Paulo Indy 300 presented by Nestle on May 1 and in round 14 at the Baltimore Grand Prix on Sept. 4.

March 28, 2011

The Target brand was a big winner over the weekend, as Dario Franchitti piloted the number10 car of Target Chip Gansassi Racing to victory in the Honda Grand Prix of St. Petersburg.

The Target brand was a big winner over the weekend, as Dario Franchitti piloted the number10 car of Target Chip Gansassi Racing to victory in the Honda Grand Prix of St. Petersburg. The race through the streets of downtown St. Petersburg, Fl, consisted of 100 laps over a 1.8 mile, 14 turn course, and the distinctive red and white Target car was featured extensively during television coverage. To watch highlights of the race, click here.

February 14, 2011

This coming Sunday will be a big weekend for brand impressions as the Target Bullseye takes to the track at the Daytona 500 on the hood of the Earnhardt Ganassi with Felix Sabates number 42 Target Chevrolet driven by Juan Pablo Montoya.

This coming Sunday will be a big weekend for brand impressions as the Target Bullseye takes to the track at the Daytona 500 on the hood of the Earnhardt Ganassi with Felix Sabates number 42 Target Chevrolet driven by Juan Pablo Montoya. The race is scheduled for 1 p.m. Eastern Time on Fox and kicks off a NASCAR season that will last until November. Montoya has been an average performer so far during the championship series known as the Spring Cup, but his chances of success and exposure for Target will be determined as much by luck as driving skill.

November 11, 2010

Dollar General announced that Kyle Busch's No. 18 Toyota Tundra will be sporting the...

September 26, 2010

Office Depot, in partnership with 3M, a fellow Official NASCAR sponsor, announced that Mike Pagano,...

September 13, 2010

Juan Pablo Montoya, driver of the number 42 Target Chevrolet, failed to qualify for Nascar’s...