Content about Mountain Dew

January 13, 2014

Fans of Mountain Dew Kickstart will now have two new ways to invigorate their nights thanks to Mountain Dew Kickstart Black Cherry and Mountain Dew Kickstart Limeade, which debut in retail stores nationwide today.

PURCHASE, N.Y. — Fans of Mountain Dew Kickstart will now have two new ways to invigorate their nights thanks to Mountain Dew Kickstart Black Cherry and Mountain Dew Kickstart Limeade, which debut in retail stores nationwide today.

January 14, 2013

The National Stationery Show has joined forces with the Craft & Hobby Association to provide those in the social stationery and crafts and creative hobby industries with new resources.

WHITE PLAINS, N.Y. — The National Stationery Show has joined forces with the Craft & Hobby Association to provide those in the social stationery and crafts, and creative hobby industries with new resources.

September 27, 2012

PepsiCo’s Mountain Dew executives and recording artist Lil Wayne this week opened a new skate park in New Orleans made possible by funding from the beverage brand.

PepsiCo’s Mountain Dew executives and recording artist Lil Wayne this week opened a new skate park in New Orleans made possible by funding from the beverage brand.

The skate park is located in the city’s Ninth Ward, a region that gained infamy following devastating flooding after Hurricane Katrina in 2005. The skate park is a key component of a social media, brand building initiative known as DEWeezy that was announced in March of this year and offers Dew fans an opportunity to create a television commercial featuring Lil Wayne.

June 12, 2012

Mauro Porcini has been named chief design officer at PepsiCo, the company announced.

PURCHASE, N.Y. — Mauro Porcini has been named chief design officer at PepsiCo, the company announced.

Porcini, who served as chief design officer at 3M, will responsible for infusing design thinking into PepsiCo's organization and culture by globally managing design with a creative, innovative and consumer-centered approach for PepsiCo's brands, with a strong focus on its top 12 global brands: Pepsi, Lay's, Gatorade, Quaker, Tropicana, Lipton, Sierra Mist/7UP, Doritos, Cheetos, Mountain Dew, Sun and Mirinda.