Content about NPD Group

October 3, 2014

Global information company NPD Group made a key organizational change to its growing home and office supplier practice.

Global information company NPD Group made a key organizational change to its growing home and office supplies practice.

The information provider said Lora Morsovillo, formerly president of the NPD’s office supplies practice, would assume the role of president of the home practice.  Morsovillo will continue to report to Perry James, who continues to lead the firm’s  hardlines sector, including home, automotive, toys, and office supplies.  James also takes over direct management of office supplies from Morsovillo.

October 3, 2014

Global information company NPD Group made a key organizational change to its growing home and office supplier practice.

Global information company NPD Group made a key organizational change to its growing home and office supplies practice.

The information provider said Lora Morsovillo, formerly president of the NPD’s office supplies practice, would assume the role of president of the home practice.  Morsovillo will continue to report to Perry James, who continues to lead the firm’s  hardlines sector, including home, automotive, toys, and office supplies.  James also takes over direct management of office supplies from Morsovillo.

August 26, 2014

Necessity is the predominant motivation behind shoe purchasing for men, and their brand loyalty is strong and steady, according to Men’s Footwear Brand Focus Study 2014, the latest report from global information provider, The NPD Group.

Necessity is the predominant motivation behind shoe purchasing for men, and their brand loyalty is strong and steady, according to Men’s Footwear Brand Focus Study 2014, the latest report from global information provider, The NPD Group.

This attitude, however, shows signs of evolving, given that men are increasingly embracing fashion and newness in their footwear.

March 6, 2014

The NPD Group has signed a market information services agreement with Nielsen, a leading global provider of information and insights into what consumers watch and buy, for school and office supplies retail market data and analytic services.

The NPD Group has signed a market information services agreement with Nielsen, a leading global provider of information and insights into what consumers watch and buy, for school and office supplies retail market data and analytic services.  

By combining Nielsen’s market information, including sales data from food and drug channels, with NPD’s existing school and office supplies business, which covers office superstores, mass merchants, e-commerce and other retailers, NPD says it will deliver the industry’s most complete view of the marketplace.

November 18, 2013

NPD Group has released its 2013 holiday gift predictions for the home.

NPD Group has released its 2013 holiday gift predictions for the home.

“Some items on this year’s home holiday shopping lists deliver warmth, and others make it cold; some items are functional, and some are about the fun factor,” said Debra Mednick, executive director and home industry analyst. “Either way, the hottest home categories for the 2013 holiday season are designed to conveniently deliver comfort, improve health, or bestow simple affordable pleasures.”

The research company pointed to the following leading items:

November 18, 2013

NPD Group has released its 2013 holiday gift predictions for the home.

NPD Group has released its 2013 holiday gift predictions for the home.

“Some items on this year’s home holiday shopping lists deliver warmth, and others make it cold; some items are functional, and some are about the fun factor,” said Debra Mednick, executive director and home industry analyst. “Either way, the hottest home categories for the 2013 holiday season are designed to conveniently deliver comfort, improve health, or bestow simple affordable pleasures.”

The research company pointed to the following leading items:

October 16, 2013

The NPD Group, a global information company, ha released the results of its holiday spending survey, the 12th annual survey of consumers’ holiday spending intentions. According to the report, the majority of consumers intend to spend the same as or more than last year, with fewer saying they plan to spend less.

The NPD Group has released the results of its holiday spending survey, the 12th annual survey of consumers’ holiday spending intentions. According to the report, the majority of consumers intend to spend the same as or more than last year, with fewer saying they plan to spend less.

This year’s results found that 12% of U.S. consumers who were surveyed plan to spend more, while 67% said they plan to spend about the same and 21% said they plan to spend less.

August 22, 2013

Heading into the 2013 holiday season, NPD is forecasting that full year consumer electronics sales will rise by 9%. According to NPD’s 2013 Household Penetration Study, nearly 72% of consumers expect to buy a consumer electronics product in the next 12 months.

Heading into the 2013 holiday season, NPD is forecasting that full year consumer electronics sales will rise by 9%. According to NPD’s 2013 Household Penetration Study, nearly 72% of consumers expect to buy a consumer electronics product in the next 12 months.

The report found that big ticket items like flat-panel TVs and tablets are fueling the increase in spending. Throughout the next two years, 28% of consumers expect to buy a flat-panel TV while 20% intend to buy a tablet, representing the highest purchase intent levels of all devices measured. 

May 31, 2013

Floor care, water filtration devices and air purifiers generate higher average prices online than in brick-and-mortar stores, according to research from NPD Group.

Floor care, water filtration devices and air purifiers generate higher average prices online than in brick-and-mortar stores, according to research from NPD Group.

The research company’s Consumer Tracking Service, looking back at the 12 months ended March 2013, found that consumers are spending significantly more for these home environment cleaning appliances purchased online. 

March 21, 2013

Allow me to be the group historian for a minute. Does anyone remember, in 1984, the "Crafted with Pride in the U.S.A." advertising campaign, spearheaded by the late Roger Milliken, and funded by a consortium of fiber, chemical and textile companies? This was supposed to have instilled enough patriotism in the consumer to buy goods made in America at a furious enough rate to keep manufacturing here on our soil.

Allow me to be the group historian for a minute. Does anyone remember, in 1984, the "Crafted with Pride in the U.S.A." advertising campaign, spearheaded by the late Roger Milliken, and funded by a consortium of fiber, chemical and textile companies?  This was supposed to have instilled enough patriotism in the consumer to buy goods made in America at a furious enough rate to keep manufacturing here on our soil. 

February 19, 2013

Despite a plethora of constantly changing products, the consumer technology industry saw its sales decline 2% in 2012, according to The NPD Group.

PORT WASHINGTON — Despite a plethora of constantly changing products, the consumer technology industry saw its sales decline 2% in 2012, according to The NPD Group. This is on top of the less than 1% drop in 2011. Since 2010, consumer technology sales have declined by $4 billion.

February 8, 2013

Most Valentine's Day celebrants plan to shop a week or less before the holiday, and many wait until Feb. 13 or 14 to make their final purchases, according to research by the NPD Group, a leading global information company.

CHICAGO — Most Valentine's Day celebrants plan to shop a week or less before the holiday, and many wait until Feb. 13 or 14 to make their final purchases, according to research by the NPD Group, a leading global information company.

January 28, 2013

Sharp achieved the top U.S. market share in the 60"+ LED TV segment in 2012, according to The NPD Group's Retail Tracking Service.

MAHWAH, N.J. — Sharp achieved the top U.S. market share in the 60"+ LED TV segment in 2012, according to The NPD Group's Retail Tracking Service. According to the company, the increase in market share between 2010 and 2012 was due to its selection of large screen choices, picture quality performance and brand strength, Sharp more than doubled its market share between 2010 and 2012 (based on revenue share).

January 16, 2013

According to global information company the NPD Group, consumers rewarded the U.S. retail toy industry with a strong December.

PORT WASHINGTON, N.Y. — According to global information company the NPD Group, consumers rewarded the U.S. retail toy industry with a strong December.

Based on data from the NPD Group’s Retail Tracking Service, many shoppers waited until the last two weeks of December to do their holiday toy shopping. Looking at those two weeks, dollar sales were up 18%and unit sales were up 10% when compared to the same time period in 2011.  

January 16, 2013

According to global information company the NPD Group, consumers rewarded the U.S. retail toy industry with a strong December.

PORT WASHINGTON, N.Y. — According to global information company the NPD Group, consumers rewarded the U.S. retail toy industry with a strong December.

Based on data from the NPD Group’s Retail Tracking Service, many shoppers waited until the last two weeks of December to do their holiday toy shopping. Looking at those two weeks, dollar sales were up 18%and unit sales were up 10% when compared to the same time period in 2011.  

September 19, 2012

Total home improvement dollars increased by 7% when comparing the 12 months ended July 2012 with the previous 12 months, according to consumer research from The NPD Group.

Total home improvement dollars increased by 7% when comparing the 12 months ended July 2012 with the previous 12 months, according to consumer research from The NPD Group.

The units of home improvement items sold grew less than 2%, according to the Port Washington, N.Y.-based research firm.

Much of the unit growth in the home improvement industry was driven by hand tools, the second largest segment based on unit sales after storage and organization. Hand tools saw an 8% increase in units between August 2011 and July 2012.

February 14, 2012

Sales in the consumer electronics space would have been abysmal in 2011 were it not for tablet and e-readers, according to data from market researcher The NPD Group, which shows Target has an opportunity to gain share.

Sales in the consumer electronics space would have been abysmal in 2011 were it not for tablet and e-readers, according to data from market researcher The NPD Group, which shows Target has an opportunity to gain share.

Target’s recent moves to deepen its relationship with Apple could be beneficial in that regard, as it was Apple that drove CE activity in 2011 and is likely to do so again in 2012. Currently, Target is not among the top five CE retailers, which NPD lists as Best Buy, Walmart, Apple and a tie between Staples and Amazon.

February 13, 2012

The NPD Group unveiled the top current favorite play items among children ages 14 years and younger.

PORT WASHINGTON, N.Y. — The NPD Group unveiled the top current favorite play items among children ages 14 years and younger.

After compiling 2,958 mentions, NPD revealed the top items included Lego, laptop, Nintendo Wii, toy cars, Xbox, books, video games, Nintendo DS, Barbie and iPod, while the top five product categories included toys (54%), video games (20%), consumer electronics (12%), sporting goods (5%) and books (3%).

February 3, 2012

The NPD Group announced that it has reached an agreement with Walmart to receive and analyze its point-of-sale information in the United States.

BENTONVILLE, Ark. — The NPD Group announced that it has reached an agreement with Walmart to receive and analyze its point-of-sale information in the United States. 

January 31, 2012

Ahead of the toy industry's annual convention this February, The NPD Group has reported that U.S. retail sales of toys generated $21.18 billion in 2011 compared with $21.68 billion in 2010, a decline of 2%.

PORT WASHINGTON, N.Y. — Ahead of the toy industry's annual convention this February, The NPD Group has reported that U.S. retail sales of toys generated $21.18 billion in 2011 compared with $21.68 billion in 2010, a decline of 2%. 

December 13, 2011

Still looking for the perfect present for the kids in your life? According to The NPD Group, you can't go wrong with toys.

PORT WASHINGTON, N.Y. —  Still looking for the perfect present for the kids in your life? According to The NPD Group, you can't go wrong with toys. The research firm found that among children ages 0 to 14, "toys" was the response given by 44% of caregivers when asked the question, "What is on your child's wish list for the upcoming holiday season?"

October 5, 2011

The NPD Group has some good news for retailers worried about weak video game sales this holiday season, according to a survey of spending habits in the second quarter of 2011, in addition to the $1.44 billion spent in the U.S. by consumers on new physical video and PC game software in the second quarter of 2011, the total consumer spend on content via other monetization methods, including used games, game rentals, subscriptions, digital full-game downloads, social network games, downloadable content, and mobile games, is estimated at $1.74 billion.

PORT WASHINGTON — The NPD Group has some good news for retailers worried about weak video game sales this holiday season. According to a survey of spending habits in the second quarter of 2011, in addition to the $1.44 billion spent in the U.S. by consumers on new physical video and PC game software in the second quarter of 2011, the total consumer spend on content via other monetization methods, including used games, game rentals, subscriptions, digital full-game downloads, social network games, downloadable content, and mobile games, is estimated at $1.74 billion.

July 26, 2011

The NPD Group, Inc. has named Kevin Gilbert as director of home improvement, reporting to Perry James, the president of home and office supplies.

PORT WASHINGTON, N.Y. — The NPD Group Inc. has named Kevin Gilbert as director of home improvement, reporting to Perry James, the president of home and office supplies. 

Prior to joining NPD, Gilbert was VP client solutions at SymphonyIRI, where he managed the Diageo and Kraft accounts. In addition to his role at SymphonyIRI, Gilbert spent many years in the packaged goods industry in category management, sales development, and trade planning roles, working with such companies as Kellogg, Bayer, and Pinnacle Foods.

July 8, 2011

While agreeing on many factors, men and women still value different things when it comes to purchasing decisions.

PORT WASHINGTON, N.Y. —  While agreeing on many factors, men and women still value different things when it comes to purchasing decisions. 

According to a recent report from the NPD Group, when shoppers of both genders decide to purchase a consumer electronics product the most important thing to them is that the product be the same brand as something they already own. Men regard popularity of the product as their number two reason to purchase a CE product, while women want the product to work with what they already own. 

June 28, 2011

Women are the majority spenders in the juvenile products market, accounting for 77% of total dollars spent, while nearly half of all dollars spent come from parents buying for their own children, according to The NPD Group.

PORT WASHINGTON, NEW YORK — Women are the majority spenders in the juvenile products market, accounting for 77% of total dollars spent, while nearly half of all dollars spent come from parents buying for their own children, according to The NPD Group.

Buyers ages 25 to 44 account for 57% of dollars spent on juvenile products, while more than half (55%) of the dollars spent in the juvenile products market comes from occasion-based shopping such as childbirth, baby showers, and adoption.