Content about National brand

November 3, 2014

A powerful alliance formed by News American Marketing, Acosta Sales & Marketing and dozens of leading brands and retailers have stepped up again this veterans day to remind Americans to Believe in Heroes.

A powerful alliance formed by News American Marketing, Acosta Sales & Marketing and dozens of leading brands and retailers have stepped up again this veterans day to remind Americans to Believe in Heroes.

Believe in Heroes is an innovative cause marketing campaign created by Acosta Sales & Marketing in 2010 to generate awareness of the Wounded Warrior Project and raise funds for the critical services the group provides to veterans. News America, publisher of the SmartSource Magazine coupon insert, signed on to the Believe in Heroes program in 2011.

December 7, 2010

Switching to private-label brands could help consumers save one-third of their typical spend on products,...

NEW YORK Switching to private-label brands could help consumers save one-third of their typical spend on products, a new study conducted by the Private Label Manufacturers of America found.

 

September 23, 2010

According to Deloitte's "The Battle for Brands in a World of Private Labels" study, when asked how market share of store brands will change in the United States by 2012, 77% of CPG executives and 90% of retail executives surveyed indicated it will increase or increase significantly.

NEW YORK - According to Deloitte's "The Battle for Brands in a World of Private Labels" study, when asked how market share of store brands will change in the United States by 2012, 77% of CPG executives and 90% of retail executives surveyed indicated it will increase or increase significantly.

September 22, 2010

According to Deloitte's "The Battle for Brands in a World of Private Labels" study, when...