Content about Neil Friedman

October 29, 2014

Former Toys “R” Us president Neil Friedman has joined toy manufacturer Alex Brands as president and CEO.

Former Toys “R” Us president Neil Friedman has joined toy manufacturer Alex Brands as president and CEO.

Friedman has been appointed to the Alex Brands board of directors earlier this year.  Prior to that he was president of the U.S. division at Toys “R” Us and also served as president at Mattel Brands, Fisher-Price Brands, Tyco Preschool and MCA/Universal Merchandising. Friedman is a member of the Toy Industry Hall of Fame and the International Licensing Industry Merchandiser’s Association’s Hall of Fame. 

April 4, 2011

Toys“R”Us announced that it has named the former head of one of the world's largest toy companies to serve as president of its U.S. business.

WAYNE, N.J. – Toys“R”Us announced that it has named the former head of one of the world's largest toy companies to serve as president of its U.S. business. Neil Friedman, who most recently served as president Mattel Brands, will now oversee all merchandising, marketing, store operations, merchandise presentation, global sourcing and product development, as well as merchandise planning and allocation for Toys"R"Us' 866 stores and online business in the United States.

January 5, 2011

Mattel announced that it has appointed Bryan Stockton, Mattel’s president of international, to the new position of chief operating officer, effective immediately. Stockton will report to Robert Eckert, chairman and chief executive officer of Mattel, as will Mattel’s finance, legal and human resources functions.

EL SEGUNDO, Calif. - Mattel announced that it has appointed Bryan Stockton, Mattel’s president of international, to the new position of chief operating officer, effective immediately. Stockton will report to Robert Eckert, chairman and chief executive officer of Mattel, as will Mattel’s finance, legal and human resources functions.

The company also announced that Neil Friedman, president of Mattel brands, will be leaving the company in March 2011.