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September may seem a bit early to put out a holiday toy list, considering most consumers just finished spending for back-to-school and still have Halloween to think about, but garnering media attention is important. Many retailers who have a hand in toy retailing will put out some sort of toy list, and Walmart is among them. However if it continues the trend of last year, Walmart won't release its list until early November, which is more in line with when consumers begin thinking about holiday shopping.