Content about Nickelodeon

ST. LOUIS — SpongeBob and Patrick are heading to Build-A-Bear Workshop thanks to an agreement between the retailer and Nickelodeon. Beginning Friday, May 17, customers will be able to make their own SpongeBob and Patrick dolls at Build-A-Bear Workshop stores throughout North America and on the retailer’s e-commerce site for $23 apiece.  

SpongeBob’s Bikini Bottom friends Sandy Cheeks and Gary the Snail will also be available as pre-stuffed minis for $10 each.

PARSIPPANY, N.J. — Birds Eye, a brand of Pinnacle Foods, was invited to share its successful strategy for getting youth to eat their vegetables at the Partnership for a Healthier America's (PHA) 2013 Building a Healthier Future Summit this week, at a time when childhood obesity experts are looking for new approaches and new options to tackle this complex issue.

NEW YORK -- MGA Entertainment has partnered with Nickelodeon to create a new animated series based on the best-selling Lalaloopsy toy line.

NEW YORK — A new line of apparel, toy and specialty goods inspired by Nickelodeon's Dora Rocks! is now avaible exclusively at Target stores and on Target.com through April.

"We are excited to bring the Dora Rocks! experience to Target's guests," said Ron Johnson, SVP retail development, Nickelodeon Consumer Products. "Dora Rocks! extends the interactivity kids and parents have come to expect from the show, bringing Dora into their homes with specially designed products."

Items available exclusively at Target include:

WAYNE, N.J.  — Toys"R"Us, Nickelodeon and Playmates Toys have a potential cash cow on their hands with the revamped "Teenage Mutant Ninja Turtles" CG-animated series and corresponding line of action figures, vehicles, role play items and playsets. The series premieres Saturday, Sept. 29, at 11:00 a.m. (ET/PT) with a one-hour special event. The toys, developed by Playmates, is available in stores and online.

WAYNE, N.J. — Toys"R"Us announced that it has partnered with Nickelodeon Consumer Products for an exclusive line of consumer electronics inspired by the hit Nickelodeon show, "Victorious."

SAN ANTONIO — H-E-B announced that Jennette McCurdy, co-star of Nickelodeon’s "iCarly," will star in its new "Gear Up for Back-to-School" ad campaign. The campaign launched Wednesday and runs through Aug. 31 in Texas.

LAS VEGAS — Nickelodeon is launching the first products themed after one of its live-action comedy series exclusively at Walmart.

U.S. and Canada Walmart stores will carry the more than 250 products based on the show "Victorious," including apparel, accessories, entertainment and school supplies. Most stores will begin carrying the items in July through the back-to-school shopping season.

LAS VEGAS — Nickelodeon has announced the launch of Team Umizoomi, the first line of preschool products to focus entirely on math, to be sold exclusively at Toys"R"Us stores. The line, which is based on the TV show of the same name, will debut with the Team Umizoomi Preschool Math Kits, appearing in stores this July. The Team Umizoomi Math Kits also can be purchased online from Nickelodeon in mid-July.

NEW YORK -- Barnes & Noble has announced a partnership with Nickelodeon that will bring the first-ever digital books from the number-one entertainment brand for kids. The books will feature such Nickelodeon characters as SpongeBob SquarePants and Dora the Explorer available in digital format through the Nook Color Reader’s Tablet (www.nookcolor.com) and the free Nook Kids for iPad application (www.nookkids.com/ipad and www.itunes.com/appstore).