Content about Peanut

September 22, 2014

The Skippy peanut butter brand is launching a multifaceted regional ad campaign — its first in more than five years and the first ever under Hormel Foods ownership.

The Skippy peanut butter brand is launching a multifaceted regional ad campaign — its first in more than five years and the first ever under Hormel Foods ownership.

After undergoing global positioning research for the Skippy brand, Hormel Foods decided to bring to life “the simple joy of eating peanut butter” across various brand platforms, from marketing to product innovations, and of course, in the new multimedia advertising campaign.

August 21, 2014

Jif is rolling out two new varieties of its new Jif To Go Dippers with a social media contest. To promote the new product, which pairs two varieties of peanut butter comes in two varieties—chocolate peanut butter with chocolate flavored spread, and creamy peanut butter — with pretzels, the company has launched the #GetGoing photo promotion.

Jif is rolling out two new varieties of its new Jif To Go Dippers with a social media contest. To promote the new product, which pairs two varieties of peanut butter comes in two varieties—chocolate peanut butter with chocolate flavored spread, and creamy peanut butter — with pretzels, the company has launched the #GetGoing photo promotion.

May 6, 2014

Planters has introduced four new peanut flavors to its product lineup. Consumers can now choose from Salted Caramel, Cocoa, Chipotle and Smoked flavors.

Planters has introduced four new peanut flavors to its product lineup. Consumers can now choose from Salted Caramel, Cocoa, Chipotle and Smoked flavors.

The brand incorporated both culinary trends and fan feedback when developing the new varieties, which pack up to 7 g of protein and at least four essential nutrients per serving.

May 1, 2014

Skeeter Nut Free, a snack food company that manufactures peanut- and tree nut-free snacks, has added three executives to its senior leadership team. Larry Appel will be CEO and a member of the board of directors, while Javier Retamar joins as CFO and Sharyla Robinson as VP of marketing.

Skeeter Nut Free, a snack food company that manufactures peanut- and tree nut-free snacks, has added three executives to its senior leadership team. Larry Appel will be CEO and a member of the board of directors, while Javier Retamar joins as CFO and Sharyla Robinson as VP of marketing.

February 24, 2014

Oscar Mayer is launching the P3 Portable Protein Pack, which the company designed for active consumers who are looking for a snack to help get them through the day.

Oscar Mayer is launching the P3 Portable Protein Pack, which the company designed for active consumers who are looking for a snack to help get them through the day.

The company says the new protein packs are positioned to become a major item in the protein-snacking category, which has enjoyed growth thanks to consumer desires for protein-filled snacks like Greek yogurt and protein bars. The on-the-go packs are made of three brands: Oscar Mayer Selects Meats, Kraft Natural Cheeses and Planters Nuts.

January 30, 2014

Welch's Fruit Snacks have launched Welch's PB&J Snacks, which combines peanut butter and jelly in one treat.

Welch's Fruit Snacks have launched Welch's PB&J Snacks, which combines peanut butter and jelly in one treat.

The bite-size snacks have a chewy center made with real fruit, which is surrounded by a peanut butter coating, according to the company. Snackers can choose from four varieties: Concord Grape or Strawberry center and creamy or crunch peanut butter outside.

January 23, 2014

Mars Chocolate North America will debut a new 30-second M&M'S Peanut commercial in the first half of Super Bowl XLVIII Sunday, Feb. 2, featuring Yellow.

Mars Chocolate North America will debut a new 30-second M&M'S Peanut commercial in the first half of Super Bowl XLVIII Sunday, Feb. 2, featuring Yellow.

Yellow was first introduced along with M&M'S Peanut in 1954. But the character usually plays second fiddle to Red.

December 18, 2013

For peanut butter cup lovers, the New Year will mark not only a fresh start but also a chance to dig into Butterfinger's latest confection. Butterfinger Peanut Butter Cups, which offer a fresh spin on the classic peanut butter and chocolate combo, are now shipping to stores nationwide and will be available beginning in January.

For peanut butter cup lovers, the New Year will mark not only a fresh start but also a chance to dig into Butterfinger's latest confection. Butterfinger Peanut Butter Cups, which offer a fresh spin on the classic peanut butter and chocolate combo, are now shipping to stores nationwide and will be available beginning in January.

October 17, 2013

Néstle plans to launch a cup version of its popular Butterfinger candy bar next year, and will introduce the Butterfinger Peanut Butter Cups in a Super Bowl commercial.

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NEW YORK — Néstle plans to launch a cup version of its popular Butterfinger candy bar next year, and will introduce the Butterfinger Peanut Butter Cups in a Super Bowl commercial.

The company calls it one of its biggest candy launches and said it will be the first time it showcases one of its brands during the big game.

January 3, 2013

Hormel Foods will acquire the iconic peanut butter brand Skippy from Unilever for approximately $700 million.

AUSTIN, Minn. — Hormel Foods will acquire the iconic peanut butter brand Skippy from Unilever for approximately $700 million.

Hormel, known for its chili, ham and pork products, looks to balance its portfolio with the non-meat protein product. With peanut butter in a $2 billion category with a 74% household penetration, as well as the second most popular sandwich behind ham in the United States, Hormel will be in a good spot to grow its domestic and global brand presence.