Content about Penney

NEW YORK — The revolving door continues to turn at Penney with the news that Ron Johnson-appointee Nick Wooster, SVP of product and design is out while company veteran Ken Mangone has returned to the fold. 

Mangone, who left Penney last December after 35 years with the company, is returning to his previous post as EVP of product development, design and sourcing. His return is one of new CEO Myron Ullman’s first major moves in personnel.

Plano, Texas -- A Tuesday report by Reuters said that embattled J.C. Penney Co. has recently revived its previously abandoned pricing strategy of raising prices on its own brands then discounting them as a way to spike sales and margins.

Citing an emailed statement by Penney spokeswoman Daphne Avila, Reuters reported that the retailer began changing price tags on merchandise earlier in March and expects to complete the process in April.

PLANO, Texas — J.C. Penney Co. has launched a charitable initiative, called jcp cares, which will support a new cause each month by inviting customers to round up their purchases to the nearest whole dollar and donate the difference to the company's featured charity partner. The retailer will join its customers in giving back by making a contribution to its charity partner each month.

The program will be supported by a robust, integrated marketing campaign which will include digital, social, mobile, in-store and direct mail and e-mail components.

Plano, Texas -- J.C. Penney said Tuesday it has introduced a new logo, designed to symbolize the retailer’s transformation to a more updated and relevant destination.

The new logo emphasizes a new, lowercase “jcp” by positioning it slightly off-centered in a red box while still featuring the company's signature red color. It was designed by Luke Langhus, a third-year graphic design student at the University of Cincinnati.