Content about Peter Whitsett

November 26, 2014

Meijer is taking a different approach to Cyber Monday this year. 

Meijer is taking a different approach to Cyber Monday this year.

Instead of online sales, the retailer says it will focus on offering discounts through its digital couponing site: mPerks. For Cyber Monday, the retailer is offering a coupon for 20% off a single item through mPerks on in-store purchases today only.

July 31, 2014

Meijer is generating traffic to its stores with weekly promotions and price drops on more than 300 of back-to-school items, which it plans to continue offering into September. In the past few weeks alone, customer traffic has consistently doubled, according to the retailer.

Meijer is generating traffic to its stores with weekly promotions and price drops on more than 300 of back-to-school items, which it plans to continue offering into September. In the past few weeks alone, customer traffic has consistently doubled, according to the retailer.

February 12, 2014

Meijer has upgraded its fashion offering to challenge national retailers in the apparel and accessories space.

Meijer has upgraded its fashion offering to challenge national retailers in the apparel and accessories space.

The Grand Rapids, Mich.-based retailer touts itself as a pioneer of the one-stop shopping concept, but it said in a release that it is best known for its produce and meat departments. The company, therefore, has taken steps to upgrade its fashion offerings, not only by stocking a variety of on-trend merchandise, but also creating a dedicated fashion website and launching a social media initiative to promote their upgraded apparel and accessories category.

January 27, 2012

Meijer announced Friday the appointment of J.K. Symancyk to the newly created role of COO for the company, along with the addition of Peter Whitsett to the Meijer team as EVP merchandising and marketing.

GRAND RAPIDS, Mich. — Meijer announced Friday the appointment of J.K. Symancyk to the newly created role of COO for the company, along with the addition of Peter Whitsett to the Meijer team as EVP merchandising and marketing.