Content about Planters

February 24, 2014

Oscar Mayer is launching the P3 Portable Protein Pack, which the company designed for active consumers who are looking for a snack to help get them through the day.

Oscar Mayer is launching the P3 Portable Protein Pack, which the company designed for active consumers who are looking for a snack to help get them through the day.

The company says the new protein packs are positioned to become a major item in the protein-snacking category, which has enjoyed growth thanks to consumer desires for protein-filled snacks like Greek yogurt and protein bars. The on-the-go packs are made of three brands: Oscar Mayer Selects Meats, Kraft Natural Cheeses and Planters Nuts.

June 14, 2013

Kraft foods split its grocery division into two units – meals and desserts and enhancers and snack nuts – to reduce complexity and improve focus on brand building.

Kraft foods split its grocery division into two units – meals and desserts and enhancers and snack nuts – to reduce complexity and improve focus on brand building.

According to the company, the new, standalone business units will allow for even greater focus on brand-building activities while reducing the complexity of managing a portfolio with many distinct brands and product categories.