Content about Planters

May 6, 2014

Planters has introduced four new peanut flavors to its product lineup. Consumers can now choose from Salted Caramel, Cocoa, Chipotle and Smoked flavors.

Planters has introduced four new peanut flavors to its product lineup. Consumers can now choose from Salted Caramel, Cocoa, Chipotle and Smoked flavors.

The brand incorporated both culinary trends and fan feedback when developing the new varieties, which pack up to 7 g of protein and at least four essential nutrients per serving.

February 24, 2014

Oscar Mayer is launching the P3 Portable Protein Pack, which the company designed for active consumers who are looking for a snack to help get them through the day.

Oscar Mayer is launching the P3 Portable Protein Pack, which the company designed for active consumers who are looking for a snack to help get them through the day.

The company says the new protein packs are positioned to become a major item in the protein-snacking category, which has enjoyed growth thanks to consumer desires for protein-filled snacks like Greek yogurt and protein bars. The on-the-go packs are made of three brands: Oscar Mayer Selects Meats, Kraft Natural Cheeses and Planters Nuts.

June 14, 2013

Kraft foods split its grocery division into two units – meals and desserts and enhancers and snack nuts – to reduce complexity and improve focus on brand building.

Kraft foods split its grocery division into two units – meals and desserts and enhancers and snack nuts – to reduce complexity and improve focus on brand building.

According to the company, the new, standalone business units will allow for even greater focus on brand-building activities while reducing the complexity of managing a portfolio with many distinct brands and product categories.