Content about Play

November 7, 2013

Toys “R” Us is debuting the Toys"R"Us Toy Channel, the company's revamped and updated YouTube channel. The channel launches with eight playlists, segregating content by topic to showcase in-demand playthings and new products, interviews with toy industry experts and current commercials from the beloved brand and top toy manufacturers.

Toys “R” Us is debuting the Toys"R"Us Toy Channel, the company's revamped and updated YouTube channel. The channel launches with eight playlists, segregating content by topic to showcase in-demand playthings and new products, interviews with toy industry experts and current commercials from the beloved brand and top toy manufacturers.

June 19, 2013

Hot Wheels has entered into a licensing agreement with Toy State, a leading manufacturer of licensed and highly stylized lights-and-sound toy vehicles.

NORWOOD, Mass. — Hot Wheels has entered into a licensing agreement with Toy State, a leading manufacturer of licensed and highly stylized lights-and-sound toy vehicles. 

The agreement, which runs through 2016, gives Toy State the green light to design and build a new line of high-octane custom versions of Hot Wheels remote-controlled and lights-and-sound toys. 

October 10, 2012

Macy’s and Toys"R"Us -- likely the two retailers most associated with Christma -- have joined together for a unique retail partnership.

CINCINNATI and WAYNE, N.J. — Macy’s and Toys"R"Us -- likely the two retailers most associated with Christmas -- have joined together for a unique retail partnership.

March 22, 2012

The decision to open fewer Express stores during the 2011 holiday selling season, along with a decline in comparable-store sales both in the United States and internationally, contributed to Toys“R”Us's fourth-quarter net sales decline of $47 million to $5.9 billion.

WAYNE, N.J. — The decision to open fewer Express stores during the 2011 holiday selling season, along with a decline in comparable-store sales both in the United States and internationally, contributed to Toys“R”Us's fourth-quarter net sales decline of $47 million to $5.9 billion. On a positive note, the company's new ventures in Greater China and Southeast Asia have offset the sales decline.

October 12, 2011

Toys"R"Us announced that through Nov. 5, for every wish list created in-store or online it will donate $1 in Toys"R"Us gift card, up to $50,000 to the Make-A-Wish Foundation.

WAYNE, N.J. — Toys"R"Us announced that through Nov. 5, for every wish list created in-store or online it will donate $1 in Toys"R"Us gift card, up to $50,000 to the Make-A-Wish Foundation. In addition, the Toys"R"Us Children's Fund, a public charity affiliated with Toys"R"Us Inc., has provided the Make-A-Wish Foundation with a $275,000 grant.

March 7, 2011

With reports of a possible IPO looming and strong quarterly results, Toys"R"Us is poised to dominate the toy sector, which has shown signs of a resurgence and renewed consumer interest, thanks to a number of innovations and the must-have items as displayed during the 2011 Toy Fair.

WAYNE, N.J. – With reports of a possible IPO looming and strong quarterly results, Toys"R"Us is poised to dominate the toy sector, which has shown signs of a resurgence and renewed consumer interest, thanks to a number of innovations and must-have items as displayed during the 2011 Toy Fair. 

According to reports, the company is considering the idea of filing for an initial public offering this April, which is expected to raise about $800 million.

October 31, 2010

Walmart has unveiled its "Top Toys" list and announced plans to provide customers with the...

October 27, 2010

Toys“R”Us has announced the arrival of its Great Big Christmas Book in homes and newspapers...

September 8, 2010

Following the successful pilot program of its pop-up stores last year, Toys“R”Us announced Thursday the...

April 29, 2010

On April 29, Toys"R"Us was joined by leaders from the toy and baby products industries...