NEW YORK — Barneys New York, announced that it has partnered with Lady Gaga for its 2011 holiday campaign.
According to a company press release, Barneys will convert an entire floor of its Madison Avenue flagship in New York City into a dedicated space for the holiday initiative. Starting in mid-November, "Gaga's Workshop" will be brought to life throughout the fifth floor of the Men's Store at the Madison Avenue flagship, and will also be supported in the store's iconic Madison Avenue windows, the company reported.