Content about Pop-Tarts

August 26, 2013

Kellogg's has teamed up with Scholastic as well as actor and children's book author Taye Diggs to promote childhood literacy and the importance of having books in the home.

BATTLE CREEK, Mich. — Kellogg's has teamed up with Scholastic as well as actor and children's book author Taye Diggs to promote childhood literacy and the importance of having books in the home. 

In a public service announcement, Diggs explains how U.S. families can help give kids great starts with great stories by placing 200,000 books into home libraries, schools and local communities.

January 13, 2011

Where Walmart goes consumer packaged goods companies follow, as is evident by the growing number of companies signing on or deepening their relationship with the FLW Outdoors fishing tournament sponsored by Walmart.

The Kellogg Company is continuing its sponsorship with a few new wrinkles.

Where Walmart goes consumer packaged goods companies follow, as is evident by the growing number of companies signing on or deepening their relationship with the FLW Outdoors fishing tournament sponsored by Walmart.