Content about Pop-up retail

May 15, 2014

Retailers are really taking notice of how valuable pop-up shops are as a marketing tool, including PetSmart, which has partnered with the City of Detroit and the nonprofit community organization Detroit Dog Park to set up a portable, pop-up dog park in a vacant lot in Detroit.

Retailers are really taking notice of how valuable pop-up shops are as a marketing tool, including PetSmart, which has partnered with the City of Detroit and the nonprofit community organization Detroit Dog Park to set up a portable, pop-up dog park in a vacant lot in Detroit.

October 18, 2013

Stuart Weitzman plans to open up a pop-up shop in the digital space. The upscale footwear brand has partnered with the online shopping destination, Gilt, to launch the store, created exclusively by Gilt.

Stuart Weitzman plans to open up a pop-up shop in the digital space. The upscale footwear brand has partnered with the online shopping destination, Gilt, to launch the store, created exclusively by Gilt.

The online pop-up will celebrate the twentieth anniversary of Stuart Weitzman’s iconic, over-the-knee 5050 boot and feature a 20-piece Anniversary Collection, which includes ten limited-edition styles.

October 16, 2013

Uniqlo has opened a pop-up store in the 14th Street-Union Square subway station in Manhattan, and is incentivizing holiday shoppers by offering them a $5 Metro Card in a limited-edition sleeve with any purchase. The pop-shop will be open through the holidays.

Uniqlo has opened a pop-up store in the 14th Street-Union Square subway station in Manhattan, and is incentivizing holiday shoppers by offering them a $5 Metro Card in a limited-edition sleeve with any purchase. The pop-shop will be open through the holidays.

“This shop fits perfectly with our strong belief in the fundamental power of clothing to improve people’s lives, and our hope is that it will provide people with comfort and warmth during the winter season,” said Larry Meyer, COO of Uniqlo USA.
 

November 30, 2012

The modest sales decline Party City reported for the five week period ended November wasn’t all that bad considering the unfavorable circumstances the company faced.

The modest sales decline Party City reported for the five week period ended November wasn’t all that bad considering the unfavorable circumstances the company faced.

Sales declined 1.4% to $358 million and same store sale declined 0.6% at permanent stores and 11.9% at temporary locations, the company said.