Content about Positioning

October 14, 2014

Price and promotion tracker Brand View has joined the Revionics’ Competitive Data Partner program to enhance the competitive intelligence available to retail clients.

Price and promotion tracker Brand View has joined the Revionics’ Competitive Data Partner program to enhance the competitive intelligence available to retail clients.

January 27, 2014

RadioShack is set to debut a new advertising campaign in early February with the tag line, “do it together,” which is reminiscent of a long-running campaign that worked well for Lowe’s.

RadioShack is set to debut a new advertising campaign in early February with the tag line, “do it together,” which is reminiscent of a long-running campaign that worked well for Lowe’s.

August 14, 2013

Deborah Cavanagh has joined women’s specialty retailer Coldwater Creek as SVP and chief marketing officer after serving in a similar capacity at the LOFT division of Ann Taylor.

Deborah Cavanagh has joined women’s specialty retailer Coldwater Creek as SVP and chief marketing officer after serving in a similar capacity at the LOFT division of Ann Taylor.

Cavanagh will join the company September 16 and lead multi-channel brand marketing and creative services, reporting directly to Coldwater Creek president and CEO Jill Dean. Her appointment follows the release of disappointing first quarter results that saw same store sales at the operator of 347 stores decline 10.5%

April 29, 2013

Former J. Crew executive Arnold P. Cohen has been named EVP and CMO at Cache, a specialty chain of women’s apparel stores.

NEW YORK — Former J. Crew executive Arnold P. Cohen has been named EVP and CMO at Cache, a specialty chain of women’s apparel stores.

 

May 9, 2011