Content about Potato chip

May 6, 2013
Ruffles launches grindhouse ad campaign for new chip

Ruffles potato chips, one of the flagship brand's from PepsiCo's Frito-Lay division, has launched a new Ultimate Tangy Honey Mustard flavor potato chip alongside a comical marketing campaign in television, cinema and digital inspired by 1970s grindhouse-style action movies.

PLANO, Texas — Ruffles potato chips, one of the flagship brand's from PepsiCo's Frito-Lay division, has launched a new Ultimate Tangy Honey Mustard flavor potato chip alongside a comical marketing campaign in television, cinema and digital inspired by 1970s grindhouse-style action movies.

November 15, 2012
Kellogg gives retailers products to chew on in 2013

Kellogg plans to debut new snacks, including cereal bars, crackers, crisps and cookies, in 2013.

BATTLE CREEK, Mich. — Kellogg plans to debut new snacks, including cereal bars, crackers, crisps and cookies, in 2013.

"We have such a strong line-up of snack brands, including Pringles, Cheez-it, Special K, Keebler and Nutri-Grain," said Alan Gravely, SVP of marketing and innovation for Kellogg Snacks. "So we are building off these brands with new products that reflect our deep understanding of people's evolving taste preferences and nutrition needs."

April 5, 2011
Diamond Foods takes a chip out of P&G

A Procter & Gamble potato chip brand will merge with a snack company in a $2.35 billion deal.

SAN FRANCISCO and CINCINNATI — A Procter & Gamble potato chip brand will merge with a snack company in a $2.35 billion deal.