NEW YORK — New predictive analytics tools are being used at Saks Off 5th stores to help the company make smarter merchandising decisions.
The retailer is using tools provided by First Insight to generate insights from online customer engagement to help it make faster and more accurate buying and pricing decisions for new products, according to First Insight. The Pittsburgh-based company said the predictive analytics it generates will help the company reduce markdowns, out of stocks and mitigate the risks associated with new product launches.