Content about Pricing strategies

January 18, 2015

Retailers interested in fine-tuning their digital pricing strategies may want to look at a new index called the Price Perception Index.

Retailers interested in fine-tuning their digital pricing strategies may want to look at a new index called the Price Perception Index.

The index, created by e-commerce startup Bommerang Commerce, measures how retailers optimize prices to attract buyers, compete with other retailers and build their business on a mix of profit margins and volume.

The first Price Perception Index looks at the complex competition between Amazon.com and Walmart.com.

July 30, 2014

Just how often does Amazon change prices throughout the day? And when do other leading retailers adjust their prices? Price intelligence and optimization leader 360pi is out with a new report that answers those questions and sheds lights on some surprising pricing tactics at top retailers.

Just how often does Amazon change prices throughout the day? And when do other leading retailers adjust their prices? Price intelligence and optimization leader 360pi is out with a new report that answers those questions and sheds lights on some surprising pricing tactics at top retailers.

The report, titled “When Should You Change Your Prices,” explores the phenomenon of pricing dynamism at leading retailers and assesses its effectiveness. What 360pi discovered is that the level of price dynamism can vary dramatically across retailers.

January 24, 2011

Target has never claimed to have the lowest prices, but it might want to rethink that strategy now that it has the benefit of its REDcard loyalty program.

Target has never claimed to have the lowest prices, but it might want to rethink that strategy now that it has the benefit of its REDcard loyalty program.