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October 3, 2013

Newell Rubbermaid is consolidating its marketing efforts and picking one lead creative partner and one lead media-buying partner to help oversee the company’s global advertising and promotion investment.

Newell Rubbermaid is consolidating its marketing efforts and picking one lead creative partner and one lead media-buying partner to help oversee the company’s global advertising and promotion investment.

May 17, 2013

Indianapolis-based appliance and electronics retailer HH Gregg is looking to Leo Burnett USA and Spark SMG, a full-service media agency of Starcom MediaVest Group, to help it expand brand awareness for its products.

CHICAGO — Indianapolis-based appliance and electronics retailer HH Gregg is looking to Leo Burnett USA and Spark SMG, a full-service media agency of Starcom MediaVest Group, to help it expand brand awareness for its products.

"From the beginning, Leo Burnett and Spark demonstrated a deep understanding of our business and our vision for the future," said Jeff Pearson, SVP of marketing. "After a diligent process we chose Leo Burnett and Spark as the best agencies to help us build a winning national brand."

December 17, 2012

The Saatchi & Saatchi X division of the Publicis Groupe named three new executives focused on digital media.

The Saatchi & Saatchi X division of the Publicis Groupe named three new executives focused on digital media.

Springdale, AR.-based Saatchi & Saatchi X said it hired Alan Segal as digital creative director, Brandon Viveiros as digital production director and Chance Chapman as senior digital strategist.