Content about Purina ONE

November 14, 2014

The online grocery channel, while a minor part of FMCG/CPG sales in the U.S. currently, is widely anticipated to be a primary driver of growth for the category in the coming years.

The online grocery channel, while a minor part of FMCG/CPG sales in the U.S. currently, is widely anticipated to be a primary driver of growth for the category in the coming years. And the emergence of this channel can’t happen too soon - total dollar sales for FMCG/CPG products increased just 1.5% last year according to IRI. But change is coming.

October 23, 2014

Pet owners will spend more money on food for their critters in the next 3 years and the increased sales will post mainly in premium and healthy pet food segments, according to a recent study.

Pet owners will spend more money on food for their critters in the next 3 years and the increased sales will post mainly in premium and healthy pet food segments, according to a recent study.

Sales are expected to rise 16% between 2015 and 2018 to reach $33 billion, projected Packaged Facts, the market research publisher in Pet Food in the U.S., 11th Edition.  The anticipated increase in the market is driven by increased focus on pet health and the powerful role of the human-animal bond.

July 7, 2014

Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods industry, has reported that more than 30 national leading consumer brands and 100 grocery retail banners have pledged to support this generation of veterans by participating in the 2014 Wounded Warrior Project Believe in Heroes campaign.

Acosta Sales & Marketing, a leading full-service sales and marketing agency in the consumer packaged goods industry, has reported that more than 30 national leading consumer brands and 100 grocery retail banners have pledged to support this generation of veterans by participating in the 2014 Wounded Warrior Project Believe in Heroes campaign.

Believe in Heroes benefits Wounded Warrior Project (WWP), a nonprofit organization whose mission is to honor and empower Wounded Warriors.

February 21, 2014

Target has been ramping up digital efforts for a few years now, but its Digital Vendor Marketing (DVM) team is putting the retailer on the mobile games map.

Target has been ramping up digital efforts for a few years now, but its Digital Vendor Marketing (DVM) team is putting the retailer on the mobile games map.

Target sees mobile games as an opportunity to directly reach customers and showcase the brands and vendors on its store shelves.

“We’re really focused on creating great games for guests that are simple, yet challenging enough to make you want to play again and again,” says Dawn Block, who oversees the DVM team as a VP of Target.com and mobile.

October 11, 2013

Del Monte Foods has announced plans to sell its consumer products business to Del Monte Pacific Limited for $1.675 billion so the company can focus on the pet products market.

Del Monte Foods has announced plans to sell its consumer products business to Del Monte Pacific Limited for $1.675 billion so the company can focus on the pet products market.

January 28, 2013

Target's remodeling effort has made its way to Detroit. The company announced Monday that it will add fresh grocery to stores in the area.

MINNEAPOLIS — Target's remodeling effort has made its way to Detroit. The company announced Monday that it will add fresh grocery to stores in the area.

In addition to featuring a large selection of affordable fresh foods, the new layout will include reinventions in several other departments such as beauty, home, shoes and baby, aimed at providing guests with an exceptional one-stop shopping experience.