Content about QR Code

April 9, 2013
AT&T helps businesses get more out of QR codes

AT&T has partnered with mobile engagement solutions provider, Scanbuy to help businesses launch more engaging QR Code campaigns.

DALLAS — AT&T has partnered with mobile engagement solutions provider, Scanbuy to help businesses launch more engaging QR code campaigns. 

Working with Scanbuy, a global provider of mobile engagement solutions, the enhanced features include the ability to:

• Execute creative campaigns with codes that can help trigger actions such as link to a video, prompt a phone call, or generate an email.

February 20, 2013
ShopSavvy revamps QR Code reader

Mobile shopping platform ShopSavvy has launched a revamped version of its QR Code Reader and Scanner application to give mobile-device users access to even more information about products and retailers an additional avenue to leverage a powerful technology.

SAN FRANCISCO — Mobile shopping platform ShopSavvy has launched a revamped version of its QR Code Reader and Scanner application to give mobile-device users access to even more information about products and retailers an additional avenue to leverage a powerful technology.

January 7, 2013
Goodbye response generation, hello dialogue creation

By Mike Wehrs

October 31, 2012
Multichannel integration

Endcaps at Target stores are touting the retailer’s “Top Toys,” selections for the upcoming holiday season. Meanwhile, real estate on side panels is being used to appeal to shoppers with smart phones who are encouraged to scan a QR code to complete an order and receive free shipping.

Endcaps at Target stores are touting the retailer’s “Top Toys,” selections for the upcoming holiday season. Meanwhile, real estate on side panels is being used to appeal to shoppers with smart phones who are encouraged to scan a QR code to complete an order and receive free shipping.
 

 

May 22, 2012
Albertsons LLC leverages QR codes to help consumers perfect steak grilling

Albertson’s LLC has implemented an in-store program that will allow customers to scan a QR code using their smartphones to access recipes with tips for grilling Steakhouse Choice cuts of meat.


BOISE, Idaho — Albertson’s LLC has implemented an in-store program that will allow customers to scan a QR code using their smartphones to access recipes with tips for grilling Steakhouse Choice cuts of meat.


May 17, 2012
Toys'R'Us plays up QR codes on outdoor toys

Toys"R"Us has added QR codes to more than 20 large outdoor items to help customers better visualize how the toy would work and look in their own backyards.

WAYNE , N.J. — Toys"R"Us has added QR codes to more than 20 large outdoor items to help customers better visualize how the toy would work and look in their own backyards.

Customers can simply scan the QR code of the product they are interested in with their smartphone to view video footage or images of the item fully set up. Many of the products have corresponding videos that showcase kids playing with these fun summer toys.

February 8, 2012
Getting serious about social

Because social media began as the purview of college kids and hipsters, it’s taken some time to register in the business community as a serious path to connection with customers.

Because social media began as the purview of college kids and hipsters, it’s taken some time to register in the business community as a serious path to connection with customers. At the same time, the tools themselves have grown up and are now bringing real value to consumers and to the brands they love. We’re at an exciting moment of inflection, and one that smart companies are seizing with gusto. 

October 28, 2011
Toys“R”Us holiday promo plans include retro ads and QR codes

Toys"R"Us holiday plans mix technology — QR — codes and retro ads that speak to the company’s heritage.

WAYNE, N.J. — Toys"R"Us holiday plans mix technology, QR codes and retro ads that speak to the company’s heritage.

As part of its 2011 holiday advertising campaign, the chain will air a series of themed television commercials designed to showcase the company's toy expertise and its strengths as a specialty retailer. The commercials include two ads from its archives which celebrate the heritage of the brand. Another group of ads feature products exclusive to Toys“R”Us.

October 7, 2011
HSN takes QR to TV

HSN is bringing Quick Response (QR) codes to a new shopping frontier by becoming the first retailer to use them on television.

ST. PETERSBURG, Fla. — HSN is bringing Quick Response (QR) codes to a new shopping frontier by becoming the first retailer to use them on television.

Through Oct. 10 as part of the company's Innovation Weekend event, HSN will debut QR codes on its HD channel, which currently reaches approximately 43 million households. Customers will be able to scan the QR code of hundreds of products, the company said, giving them access the product information page on their mobile device, learn more about the product and purchase with ease.

August 15, 2011
New survey sheds light on QR code use

About 6.2% of 14 million mobile phone users have scanned a quick response or bar code on their mobile device, according to a new ComScore survey.

RESTON, Va. — About 6.2% of 14 million mobile phone users have scanned a quick response or bar code on their mobile device, according to a new ComScore survey.

Among 14,452 users surveyed during the month of June that have scanned a QR or bar code, 58% of them scanned a code at home, while 39.4% and 24.5% of respondents have scanned codes at a retail store or grocery store, respectively. As far as what they scanned, 49.4% said they scanned a QR or bar code found in a newspaper or magazine, while 35.3% scanned product packaging.

February 24, 2011
Macy's offers a 'Backstage Pass' using QR codes

Macy's has launched a new service to bring exclusive video content to users' mobile phones.

NEW YORK -- Macy's has launched a new service to bring exclusive video content to users' mobile phones. Using QR code and SMS technology, Macy's Backstage Pass will provide consumers with essential tips, information on the latest trends, advice and inspiration straight from their favorite style icons, the company reported.

September 29, 2010
Shopper marketing goes mobile

By Jeff Weidauer

Retailers must frequently discern between trends and fads in their daily business decisions. Trends are long-term changes in behavior, where fads are short-lived and fleeting in their impact. Both require an investment of time and money to make the most of, but how much of each depends on the likely return.