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July 28, 2014

WTI expects July 2014 to trend similar to last year for the U.S. as a whole. The East will trend near normal or cooler than normal, while warmer than normal temperatures will be confined...

WTI expects August 2014 temperatures to trend similar to last year for the U.S. as a whole. Much of the East will trend warmer than last year with the Southeast also trending warmer than normal. Summer clearance promotions will see the biggest returns during the first three weeks of the retail month in the eastern half of the nation. A sharp change to colder weather at the end of the month in the North will be more favorable for back-to-school and autumn categories. Precipitation will be greater than last year across the Plains for the month overall.

June 27, 2014

WTI expects July 2014 to trend similar to last year for the U.S. as a whole. The East will trend near normal or cooler than normal, while warmer than normal temperatures will be confined...

WTI expects July 2014 to trend similar to last year for the U.S. as a whole. The East will trend near normal or cooler than normal, while warmer than normal temperatures will be confined to the West. Overall, the peak of the summer is shaping up to be very similar to 2013 but with a few major timing differences. Unlike 2013, the hotter weather in 2014 will be back-end loaded in the month just as back-to-school shopping begins, which is a negative for early fall apparel, but favorable for clearing out summer inventory.

June 4, 2014

WTI expects June 2014 to trend similar to last year and above normal for the U.S. as a whole. Cooler and more normal temperatures can be expected from the Western Plains to the...

WTI expects June 2014 to trend similar to last year and above normal for the U.S. as a whole. Cooler and more normal temperatures can be expected from the Western Plains to the Rocky Mountain states. Temperatures will be cooler than last year along the West Coast, but still above normal with slightly weaker demand for summer categories. In the Northeast, temperatures will trend similar to last year while precipitation trends drier than a very wet June 2013, which will benefit store traffic and increase demand for outdoor categories.

January 23, 2014

February 2014 is projected to be the coldest in four years and drier than last year for the U.S. as a whole. Much colder year-on-year trends will be widespread at the start of the month, especially across the Central U.S. The axis of colder temperatures shifts to the Northern Tier of the U.S. by the second week of the month.

February 2014 is projected to be the coldest in four years and drier than last year for the U.S. as a whole. Much colder year-on-year trends will be widespread at the start of the month, especially across the Central U.S. The axis of colder temperatures shifts to the Northern Tier of the U.S. by the second week of the month. Much colder trends early in the month will help to clear remaining winter merchandise. A taste of spring arrives in the Deep South in retail week three, making this a favorable time for categories such as sun care, apparel and cold beverages.

August 23, 2013

The National Retail Federation definition of September 2013 shifts the month one week later in the calendar when compared to 2012. This shift introduces a significant cooler bias in the forecast.

The National Retail Federation definition of September 2013 shifts the month one week later in the calendar when compared to 2012. This shift introduces a significant cooler bias in the forecast. Therefore, while the nation on a year-on-year basis trends cooler, most of that will be due to a calendar shift and not a change in the weather. Conditions are expected to be similar to 2012 when the shift is removed.

June 28, 2013

WTI expects that retail July 2013 will be cooler than last year’s scorching hot July. Despite cooler trends, it is still summer, and there will be some periods of hot weather around the 13th and 26th. The West will start the month off hot leading to stronger demand for hot weather categories like cold beverages, ice cream, pool supplies and air conditioners/fans.

WTI expects that retail July 2013 will be cooler than last year’s scorching hot July. Despite cooler trends, it is still summer, and there will be some periods of hot weather around the 13th and 26th. The West will start the month off hot leading to stronger demand for hot weather categories like cold beverages, ice cream, pool supplies and air conditioners/fans. Much cooler temperatures and wetter weather in the Central U.S. will lift demand for school apparel.

May 26, 2013

WTI expects that retail June 2013 will be similar in temperature to last year for the U.S. as a whole. Warmer temperature trends on the East and West Coasts will offset cooler year-over-year trends in the nation’s mid-section. Warmer year-over-year trends will be prominent during the first half of the retail month, with colder year-over-year trends during the latter part of the month.

WTI expects that retail June 2013 will be similar in temperature to last year for the U.S. as a whole. Warmer temperature trends on the East and West Coasts will offset cooler year-over-year trends in the nation’s mid-section. Warmer year-over-year trends will be prominent during the first half of the retail month, with colder year-over-year trends during the latter part of the month. The weather will be unsettled weather in the Plains with cooler days and increased risks for rain and severe weather compared to last year.