Content about Reading

January 22, 2015

Barnes & Noble Inc. is embarking on a social media-based campaign to inspire more customers to read and promote its Nook e-reader. 

Barnes & Noble Inc. is embarking on a social media-based campaign to inspire more customers to read and promote its Nook e-reader.

The Nook Reading Challenge is a social media-based reading challenge with the goal of inspiring participants to read more and interact with their friends and the book community about what they’re currently reading, the company said.

To participate in the challenge, readers have to commit on their Facebook page to read one or more books between Jan. 24 (National Readathon Day) and Feb. 28 using the hashtag #NOOKReadingChallenge.

May 16, 2014

The Dollar General Literacy Foundation has awarded more than $6 million in grants to 700 schools, nonprofits and literacy organizations across the 40 states Dollar General serves to support adult, family and summer literacy programs.

The Dollar General Literacy Foundation has awarded more than $6 million in grants to 700 schools, nonprofits and literacy organizations across the 40 states Dollar General serves to support adult, family and summer literacy programs.

May 31, 2013

Pottery Barn Kids, part of Williams-Sonoma’s brands portfolio, has launched its Summer Reading Challenge in partnership with PBS Kids.

SAN FRANCISCO — Pottery Barn Kids, part of Williams-Sonoma’s brands portfolio, has launched its Summer Reading Challenge in partnership with PBS Kids. 

The challenge, which runs through August 26, is designed to promote a love of learning and literacy in kids and their families throughout the summer months. It also draws foot traffic into its brick and mortar stores, and is an exercise in brand awareness, as young children will recognize the brand and associate it with the reading challenge, making them potential future customers. 

May 20, 2013

The Dollar General Literacy Foundation has awarded more than $6 million in grants to more than 725 schools, nonprofits and literacy organizations to support adult, family and summer literacy programs.

GOODLETTSVILLE, Tenn. — The Dollar General Literacy Foundation has awarded more than $6 million in grants to more than 725 schools, nonprofits and literacy organizations to support adult, family and summer literacy programs.

April 26, 2013

Dollar General and Procter & Gamble are teaming up to honor a Florida mom as its official Every Day Hero for the month of May.

GOODLETTSVILLE, Tenn. — Dollar General and Procter & Gamble are teaming up to honor a Florida mom as its official Every Day Hero for the month of May.
 

August 23, 2011

Reading into the Books-A-Million results, its easy to see how the liquidation at Borders took a toll on the book retailer's second quarter.

BIRMINGHAM, Ala. — Reading into the Books-A-Million results, its easy to see how the liquidation at Borders took a toll on the book retailer's second quarter. Books-A-Million reported that net sales for its second quarter decreased 11.4% to $106.4 million from net sales of $120 million in the year-earlier period. Comparable-store sales for the second quarter declined 12.9% compared with the 13-week period in the prior year.

June 29, 2010

Macy's announced that it has teamed up with Reading Is Fundamental to launch the fifth...