Content about Rebranding

November 13, 2014

DHL Global Mail is rebranding itself as DHL eCommerce in response to projections of significant growth in e-commerce, especially in emerging markets, the company said.

DHL Global Mail is rebranding itself as DHL eCommerce in response to projections of significant growth in e-commerce, especially in emerging markets, the company said.

DHL announced it is enhancing its services across the entire logistics chain to meet the rising demand for automated e-commerce solutions in such industry sectors as fashion, consumer electronics, media products and consumer pharmaceutical products. At the same time, DHL eCommerce will continue to provide customers with services for domestic and international B2C shipping.

September 15, 2014

Collective Bias is rebranding its annual blogger conference in 2015 and taking the event on the road with a nationwide tour of 11 cities to facilitate increased participation by brands, bloggers and retailers.

Collective Bias is rebranding its annual blogger conference in 2015 and taking the event on the road with a nationwide tour of 11 cities to facilitate increased participation by brands, bloggers and retailers.

July 24, 2014

Revenue optimization services provider Extraprise is rebranding as QuickPivot and launching a new real-time, cross-channel marketing platform to support lifecycle marketing.

Revenue optimization services provider Extraprise is rebranding as QuickPivot and launching a new real-time, cross-channel marketing platform to support lifecycle marketing.

The new QuickPivot platform enables marketers to derive customer insight, listen to brand interactions and then adapt campaigns with highly optimized messages and offers to create seamless buying experiences.

July 24, 2014

Tablet point of sale company ShopKeep unveiled a redesigned website, logo and tagline earlier this week. The rebranding is intended to accompany ShopKeep’s growth since it started six years ago, and new features such as customized email receipts.

Tablet point of sale company ShopKeep unveiled a redesigned website, logo and tagline earlier this week. The rebranding is intended to accompany ShopKeep’s growth since it started six years ago, and new features such as customized email receipts.
 
According to ShopKeep CEO Jason Richelson, the company’s new look “respects where we’ve come from but better reflects where we are, and where we intend to go as a company.”

June 17, 2014

The coming months will see the name “At Home” popping up on 71 Garden Ridge stores in 21 states as the home décor store undergoes a significant rebranding and remerchandising initiative.

The coming months will see the name “At Home” popping up on 71 Garden Ridge stores in 21 states as the home décor store undergoes a significant rebranding and remerchandising initiative.

April 17, 2013

SymphonyIRI Group president and CEO Andrew Appel announced this week that the company will revert to its original name, Information Resources, or IRI, as part of a rebranding strategy.

SymphonyIRI Group president and CEO Andrew Appel announced this week that the company will revert to its original name, Information Resources, or IRI, as part of a rebranding strategy.

“Our rebranding signifies our promise to continue providing ingenious solutions and capabilities for our clients to enable growth in a highly fragmented, competitive and complex market,” Appel said “We are well positioned to be the catalyst that enables CPG and retail companies to take advantage of new opportunities.”