Content about Rebranding

April 17, 2013

SymphonyIRI Group president and CEO Andrew Appel announced this week that the company will revert to its original name, Information Resources, or IRI, as part of a rebranding strategy.

SymphonyIRI Group president and CEO Andrew Appel announced this week that the company will revert to its original name, Information Resources, or IRI, as part of a rebranding strategy.

“Our rebranding signifies our promise to continue providing ingenious solutions and capabilities for our clients to enable growth in a highly fragmented, competitive and complex market,” Appel said “We are well positioned to be the catalyst that enables CPG and retail companies to take advantage of new opportunities.”