Content about Reputation

March 7, 2012
Target does well, but Fortune’s Most Admired misses retail mark

Target ranked 25th on Fortune’s listing of the 50 Most Admired Companies, which is the lowest level in the past six years. The decline could be viewed as troubling, but only if you buy into the notion that the list is the definitive report card on corporate reputations.

Target ranked 25th on Fortune’s listing of the 50 Most Admired Companies, which is the lowest level in the past six years. The decline could be viewed as troubling, but only if you buy into the notion that the list is the definitive report card on corporate reputations.

It is not, at least as far as retailers are concerned. In 2011 and 2010, Target was ranked 22nd, down from 2009 when it was ranked 19th and considerably below 2008 when it nearly broke into the top 10 with a ranking of 11th after a ranking of 13th in 2007.

February 16, 2012
Room for improvement on reputation

Despite considerable efforts by Walmart in recent years to improve its reputation, a recent Harris Interactive Reputation Quotient poll shows the company has considerable room for improvement.

Despite considerable efforts by Walmart in recent years to improve its reputation, a recent Harris Interactive Reputation Quotient poll shows the company has considerable room for improvement.

The study, now in its 13th year, surveyed 17,500 consumers about their perceptions of the 60 most visible companies in America. Not surprisingly, a fair number of those were major national retailers who have become household names. Walmart ranked 41st overall on the list of 60 companies and 10 other retailers were ranked ahead of Walmart.

February 14, 2012
Reputation holds steady in the mid range

Target was ranked 27th on the 2012 Harris Poll Reputation Quotient study behind five notable retailers and in roughly the same position with the same score as the prior year, the market research firm announced on Monday.

Target was ranked 27th on the 2012 Harris Poll Reputation Quotient study behind five notable retailers and in roughly the same position with the same score as the prior year, the market research firm announced on Monday.

April 5, 2011
See who's on top of this year's most reputable companies list

A good reputation -- whether warranted or not -- can do a lot for a company's bottom line. So those companies that found themselves at the top of Forbes' most reputable companies list have much to celebrate.

NEW YORK -- A good reputation -- whether warranted or not -- can do a lot for a company's bottom line. So those companies that found themselves at the top of Forbes' most reputable companies list have much to celebrate.

October 31, 2010
Red gets a little greener

Target advanced to the number 61 spot on the 2010 version of Newsweek’s Green...