Content about Rick LaBerge

October 16, 2013

Mars Chocolate North America has introduced a new set of planning tools to help retailers develop their marketing strategies and build chocolate sales.

Mars Chocolate North America has introduced a new set of planning tools to help retailers develop their marketing strategies and build chocolate sales.

The new resources include the 2014 Moments Calendar Video, year-long display programs, a convenience channel 2014 Planning Toolkit, a revamped Mars24seven.com and the Performance Plus Rewards Program.

August 9, 2013

Twenty-year Johnson & Johnson former executive Rick LaBerge was named VP of sales at Mars Chocolate North America.

Twenty-year Johnson & Johnson former executive Rick LaBerge was named VP of sales at Mars Chocolate North America.

In his new role, LaBerge will lead the Mars Chocolate sales organization, overseeing the strategy and execution of retail management, customer account teams, field sales and customer development. He will serve as a member of the Mars senior management team and will play an active role in industry events, according to the company.