Content about SAP AG

April 23, 2013
New tool lets manufacturers see consumer impact on supply chain

Retail Velocity and SAP Applications have expanded their partnership to develop and launch the Velocity Demand Data Streaming Service, which will integrate data streams from retailers and distributors and show manufacturers the impact consumers have on the supply chain.

ANN ARBOR, Mich. — Retail Velocity and SAP Applications have expanded their partnership to develop and launch the Velocity Demand Data Streaming Service, which will integrate data streams from retailers and distributors and show manufacturers the impact consumers have on the supply chain.

March 8, 2013
SAP survey: Mobile payments need to be targeted at retail

NEW YORK — More than half (53%) of industry leaders believe that improving customers’ retail experience is essential to creating a successful mobile payments scheme, according to a recent survey by SAP.

The study, SAP’s third consecutive GSMA Mobile World Congress survey, found that the “secret sauce” for creating a better retail experience includes POS services such as near-field communication (28%), facilitating universal acceptance of mobile payments (25%) and location-based point-of-sale offerings (24%).

March 5, 2013
SAP helps businesses enhance customer experience

SAP announced that it has enhanced its OnDemand software solution to empower businesses to know their customers like never before, guide them through each step of the buyer's journey and groom customers to become loyal brand advocates.

HANOVER, Germany — SAP announced that it has enhanced its OnDemand software solution to empower businesses to know their customers like never before, guide them through each step of the buyer's journey and groom customers to become loyal brand advocates. 

November 8, 2012
Fujitsu, SAP partner to enhance retail POS

Fujitsu has teamed up with its longstanding partner SAP AG to build a new packaged integration component, which will integrate Fujitsu's next-generation retail Point of Service application with the SAP(R) for retail portfolio solutions.

SUNNYVALE, Calif. — Fujitsu has teamed up with its longstanding partner SAP AG to build a new packaged integration component, which will integrate Fujitsu's next-generation retail Point of Service application with the SAP(R) for retail portfolio solutions. The resulting extended capabilities will deliver significant multichannel benefits in terms of customer service, front-office business process improvements and point-of-sale improvements to retailers.

November 8, 2012
Fujitsu, SAP partner to enhance retail POS

Fujitsu has teamed up with its longstanding partner SAP AG to build a new packaged integration component, which will integrate Fujitsu's next-generation retail Point of Service application with the SAP(R) for retail portfolio solutions.

SUNNYVALE, Calif. — Fujitsu has teamed up with its longstanding partner SAP AG to build a new packaged integration component, which will integrate Fujitsu's next-generation retail Point of Service application with the SAP(R) for retail portfolio solutions. The resulting extended capabilities will deliver significant multichannel benefits in terms of customer service, front-office business process improvements and point-of-sale improvements to retailers.

October 2, 2012
SAP enhances shopper personalization

SAP has launched a new service to help retailers influence consumer behavior at the moment of decision.

DALLAS — SAP has launched a new service to help retailers influence consumer behavior at the moment of decision.

SAP's Precision Retailing solution is said to deliver personalized offers and suggestions in real time to consumers across multiple channels, including mobile devices, in-store kiosks and websites. The company also announced the SAP Retail Store Ops Manager mobile app to further enhance in-store productivity.

May 1, 2012
Cabela’s to deploy SAP point-of-sale application

SAP America Inc., a subsidiary of SAP AG, announced that Cabela’s Inc. has selected the SAP point-of-sale application to support its retail expansion and enhance its customer experience.

SIDNEY, Neb. — SAP America Inc., a subsidiary of SAP AG, announced that Cabela’s Inc. has selected the SAP point-of-sale application to support its retail expansion and enhance its customer experience.

The hunting, fishing and outdoor gear retailer will leverage out-of-the-box functionality inherent in SAP POS to provide increased customer service, as well as system and sales associate efficiency, SAP said.

May 1, 2012
Cabela’s to deploy SAP point-of-sale application

SAP America Inc., a subsidiary of SAP AG, announced that Cabela’s Inc. has selected the SAP point-of-sale application to support its retail expansion and enhance its customer experience.

SIDNEY, Neb. — SAP America Inc., a subsidiary of SAP AG, announced that Cabela’s Inc. has selected the SAP point-of-sale application to support its retail expansion and enhance its customer experience.

The hunting, fishing and outdoor gear retailer will leverage out-of-the-box functionality inherent in SAP POS to provide increased customer service, as well as system and sales associate efficiency, SAP said.

May 1, 2012
Former Dell exec named head of SAP North America

Enterprise software application company, SAP, has named Geraldine McBride as president of its North America region.

NEWTOWN SQUARE, Pa. — Enterprise software application company, SAP, has named Geraldine McBride as president of its North America region. In this role, McBride is responsible for all of SAP's business operations in the United States and Canada. She will report to Robert Enslin, president of sales and part of the SAP Global Managing Board.

January 13, 2012
Former Walmart marketing exec joins SAP

Julie Roehm may have only spent a short time in Walmart’s marketing department over five years ago but she made quite a name for herself during that brief tenure and after she was fired.

Julie Roehm may have only spent a short time in Walmart’s marketing department over five years ago but she made quite a name for herself during that brief tenure and after she was fired. Now, Ad Age is reporting the former Walmart SVP has turned up in a similar capacity at software maker SAP.