Content about SVP , chief marketing officer

June 11, 2014

Amy Heidersbach, who has spent the last four years at eBay overseeing various marketing efforts, including Pay Pal, has joined customer experience management company Needle as SVP, chief marketing officer.

Amy Heidersbach, who has spent the last four years at eBay overseeing various marketing efforts, including Pay Pal, has joined customer experience management company Needle as SVP, chief marketing officer.

Heidersbach led PayPal’s $12.5 billion enterprise and retail solutions unit while at eBay and also was also on the executive team that founded X.commerce, the online auction house’s ecommerce platform division. Heidersbach brought X.commerce together with ecommerce platform Magento after it was acquired by eBay in 2011.

May 1, 2014

Nearly two months after Sears set it free, Lands' End has named Steven Rado as SVP, chief marketing officer.

Nearly two months after Sears set it free, Lands' End has named Steven Rado as SVP, chief marketing officer.

Rado will guide a team of 50 professionals across marketing operations including consumer insights, forecasting and analytics, catalog, digital marketing, customer acquisition, e-commerce, public relations and advertising.

December 13, 2013

The Campbell Soup Company has appointed Yin Woon Rani to the newly created role of VP of integrated marketing, effective Jan. 2, 2014. She will be based at Campbell’s world headquarters in Camden, N.J.

The Campbell Soup Company has appointed Yin Woon Rani to the newly created role of VP of integrated marketing, effective Jan. 2, 2014. She will be based at Campbell’s world headquarters in Camden, N.J.

Rani will be responsible for establishing the strategic direction for Campbell’s advertising, media, global design and digital marketing and social media, and for ensuring alignment with Campbell’s business strategies.

October 15, 2012

Family Dollar Stores has named Jocelyn Wong to the position of SVP, chief marketing officer. Wong will report to Michael Bloom, president and COO.

MATTHEWS, N.C. — Family Dollar Stores has named Jocelyn Wong to the position of SVP, chief marketing officer. Wong will report to Michael Bloom, president and COO.

January 18, 2012

Charming Shoppes announced that Elizabeth Crystal has joined Lane Bryant as SVP, chief marketing officer.

BENSALEM, Pa. — Charming Shoppes announced that Elizabeth Crystal has joined Lane Bryant as SVP, chief marketing officer.

Crystal will develop and lead the brand positioning, marketing, and advertising strategies for the Lane Bryant and Cacique brands. She will serve as the brand strategist, working with senior leadership to elevate and expand the brand's presence, the company said.