Content about SVP of marketing

July 7, 2014

Off-price department store retailer Gordmans Stores is still without a full-time CEO, but the retailer did just fill two key marketing and e-commerce positions.

Off-price department store retailer Gordmans Stores is still without a full-time CEO, but the retailer did just fill two key marketing and e-commerce positions.

The Omaha-based apparel and home decor retailer named Amy Starr Myers to the role of SVP of marketing and Stacey Townsend was named vp and general manager of e-commerce to launch Gordman’s online sales effort.

June 3, 2014

Tuesday Morning Corporation has named Susan H. Davidson as SVP of marketing. She succeeds Ross Manning, who has vacated the spot to “pursue other professional opportunities,” according to the company.

Tuesday Morning Corporation has named Susan H. Davidson as SVP of marketing. She succeeds Ross Manning, who has vacated the spot to “pursue other professional opportunities,” according to the company.

May 29, 2014

Jo-Ann Fabric and Craft Stores has added two industry veterans to lead the company’s marketing and merchandising divisions. The company has named Jim Wright as SVP of marketing and advertising, and Megan Featherston as SVP of merchandising.

Jo-Ann Fabric and Craft Stores has added two industry veterans to lead the company’s marketing and merchandising divisions. The company has named Jim Wright as SVP of marketing and advertising, and Megan Featherston as SVP of merchandising.

April 15, 2014

Digital savings provider RetailMeNot will put the geo-fencing capabilities of its mobile coupon app to the test this Saturday at the University of Texas.

Digital savings provider RetailMeNot will put the geo-fencing capabilities of its mobile coupon app to the test this Saturday at the University of Texas.

March 26, 2014

Academy Sports + Outdoors has renewed its multi-year partnership with the Atlanta Braves. The specialty retailer also plans to open two new stores in Cartersville, Ga., April 11 and Douglasville, Ga., May 2.

Academy Sports + Outdoors has renewed its multi-year partnership with the Atlanta Braves. The specialty retailer also plans to open two new stores in Cartersville, Ga., April 11 and Douglasville, Ga., May 2.

"We're thrilled about our continued expansion in the Atlanta metro area," said SVP of marketing Anita Sehgal. "Our partnership with the Braves and the two additional stores are clear indicators of Academy's commitment to our ongoing growth in the Atlanta community, Braves fans, and active-minded families throughout Georgia."

October 25, 2013

Shoppers at J.C. Penney stores this holiday season will discover a more rewarding experience following the retailer’s decision to team up with leading retail app Shopkick.

Shoppers at J.C. Penney stores this holiday season will discover a more rewarding experience following the retailer’s decision to team up with leading retail app Shopkick.

J.C. Penney shoppers will be able to Shopkick’s currency known as "kicks” along with special offers from the retailer when visiting any of its nearly 1,100 stores

September 9, 2013

Winn-Dixie is stepping into the digital arena for its latest advertising campaign with a social media contest to find who will get to be featured in an “I’m Beef People” advertising circular or outdoor billboard.

JACKSONVILLE, Fla. — Winn-Dixie is stepping into the digital arena for its latest advertising campaign with a social media contest to find who will get to be featured in an “I’m Beef People” advertising circular or outdoor billboard. 

The “I’m Beef People” local campaign also supports Winn-Dixie’s recent introduction of WD Brand Choice Angus Beef to all Winn-Dixie stores.

September 6, 2013

Walmart and Sam’s Club executives are scheduled to participate at several events in Northwest Arkansas in the coming weeks designed to educate the company’s suppliers on digital strategies.

Walmart and Sam’s Club executives are scheduled to participate at several events in Northwest Arkansas in the coming weeks designed to educate the company’s suppliers on digital strategies.

September 4, 2013

Shoebuy.com, a leading global online retailer of shoes and clothing, has expanded its marketing leadership team with the appointments of Heather Adams as SVP of marketing and Kavita Baball as SVP of customer experience and retention.

BOSTON — Shoebuy.com, a leading global online retailer of shoes and clothing, has expanded its marketing leadership team with the appointments of Heather Adams as SVP of marketing and Kavita Baball as SVP of customer experience and retention. 

August 5, 2013

Efforts to revitalize the J.C. Penney brand are now under the leadership of Debra Berman, a former Kraft and advertising executive who was named SVP of marketing at the struggling retailer.

Efforts to revitalize the J.C. Penney brand are now under the leadership of Debra Berman, a former Kraft and advertising executive who was named SVP of marketing at the struggling retailer.

Berman most recently served as vp of marketing strategy and engagement at Kraft where she was responsible for marketing strategy and engagement, directing global brand strategy and customer engagement for all Kraft-owned brands and leading Kraft's marketing communications Center of Excellence.

May 17, 2013

Indianapolis-based appliance and electronics retailer HH Gregg is looking to Leo Burnett USA and Spark SMG, a full-service media agency of Starcom MediaVest Group, to help it expand brand awareness for its products.

CHICAGO — Indianapolis-based appliance and electronics retailer HH Gregg is looking to Leo Burnett USA and Spark SMG, a full-service media agency of Starcom MediaVest Group, to help it expand brand awareness for its products.

"From the beginning, Leo Burnett and Spark demonstrated a deep understanding of our business and our vision for the future," said Jeff Pearson, SVP of marketing. "After a diligent process we chose Leo Burnett and Spark as the best agencies to help us build a winning national brand."

May 9, 2013

Bebe has appointed former Limited executive Keith Keegan as SVP of marketing. In his new role, Keegan will lead all aspects of marketing and branding across all channels of the business. He will report to CEO Steve Birkhold.

LOS ANGELES — Bebe has appointed former Limited executive Keith Keegan as SVP of marketing. In his new role, Keegan will lead all aspects of marketing and branding across all channels of the business. He will report to CEO Steve Birkhold.

January 10, 2013

More than a dozen executives in Walmart’s merchandising organization will begin the new fiscal year with different responsibilities following a restructuring announced on Thursday.

More than a dozen executives in Walmart’s merchandising organization will begin the new fiscal year with different responsibilities following a restructuring announced on Thursday.

An internal announcement from Duncan Mac Naughton, Walmart’s chief merchandising and marketing officer detailed the moves involving executives with responsibilities for food, consumables, health and wellness, general merchandise, merchandise execution and private label.