Content about Sales promotion

LOS ANGELES — Yowza, a leading mobile coupon app for iPhone and Android, has announced that more than 70,000 locations nationwide now accept Yowza coupons.
 

SAN FRANCISCO — Executives from Walmart, Facebook and Groupon are among the keynote speakers slated for the Mobile Commerce World three-day conference and expo in June. 

Mobile Commerce World touts itself as the only event of its kind designed to help retail and enterprise executives create the most effective mobile commerce strategies. It will be held June 24-26, at the Palace Hotel in San Francisco. 

The keynote lineup includes:

Coupon publisher News America Marketing has expanded its mobile application to the iPhone following last year’s introduction on the iPad.

Mobile coupons still have a long way to go before unseating the conventional print circular, but innovative solutions such as the SmartSource Xpress, or SSX, are helping accelerate the pace of change by enabling brands to put coupons directly into shoppers’ hands via their mobile device.

NEW YORK — RevTrax, an enterprise promotion platform, has launched PromoVault, a promotions tool that enables marketers to securely execute e-commerce digital coupon campaigns across any channel or device. PromoVault addresses common challenges faced by retailers: the inability to generate and validate unique codes, and the subsequent rise of pirated offers.

MINNEAPOLIS — Digital coupons are increasingly being used as a marketing tool for major brands, as evidenced by the rise in such offers between 2011 and 2012.

Accoding to Kantar Media, digital couponing events across key websites increased by 46.1% in 2012 compared with 2011, and 805 manufacturers distributed digital coupon offers on these key websites during 2012, an increase of 18.9% as compared with the same period in 2011.  

By Victor Ho, CEO, FiveStars

LOS ANGELES — TheGroceryGame.com, the largest grocery savings site in the U.S., is partnering with Coupon Network/Catalina Marketing which provides online printable grocery coupons. Catalina coupons can be obtained by consumers, free of charge in Teri's Coupon Center. Teri's Coupon Center can be found on TheGroceryGame.com.

Young America, an incentive marketing firm, has partnered with EcoRebates, a Web and mobile rebate solutions provider, to create an online tool that compiles utility energy rebates with available manufacturer or retailer-specific offers. Customers can easily find, apply and submit the incentive offers on a wide range of products.

Target’s toy catalog is set for release on Nov. 1 and will feature an expanded assortment displayed across eight additional pages with discount coupons for savings of more than $350.

To help busy parents stay organized during the holiday season, the toy catalog focuses on list building and includes checkboxes next to every item, and a special tear-out list for kids to complete. According to the company, it is offering nearly 7,000 toys online and in stores and will offer discounts on 2,000 of those items throughout the season.

Shopper marketing conversations these days may be dominated by digital strategies, but the time worn free-standing insert continues to dominate as the distribution vehicle of choice when it comes to coupons.

FSI’s accounted for 89.6% of the 167 billion coupons distributed during the first half of the year, versus 87.3% for the same period the prior year, while digital coupons accounted for less than 1% of total volume, according to the U.S. mid-year 2011 Consumer Packaged Goods Coupon Facts Report released by NCH Marketing Services Inc., a Valassis company.

NEW YORK -- Consumers always want more. Whether it is a thinner, lighter iPad, a faster car or a muffin with more blueberries. The same is true in the world of coupons where a stumbling national economy caused shoppers to demand more coupons from consumer packaged goods companies.

CHARLOTTE, N.C. — Building on its valued customer program, Harris Teeter is offering shoppers a way to link coupons to the program's card.

Harris Teeter's e-VIC program now gives customers the opportunity to link valuable manufacturer coupons directly to their VIC card. When e-VIC members receive their e-VIC e-mail, they can browse the list of e-VIC coupons any time, and link the coupons by clicking the “Save it” icon on any of the displayed coupons.