Content about Search Engine

July 22, 2014

The retail industry is awash with digital innovations, but traditional paid search programs continue to dominate retailers’ digital marketing tactics, according to the 2014 Shop.org/Forrester Research State of Retailing Online study.

The retail industry is awash with digital innovations, but traditional paid search programs continue to dominate retailers’ digital marketing tactics, according to the 2014 Shop.org/Forrester Research State of Retailing Online study.

January 30, 2014

Overstock said that it’s still adjusting to changes Google made to its search engine algorithms, which reduced the online retailer’s ranking in some search results during some periods. As a result, the company has had to emphasize other marketing channels, such as sponsored search.

Overstock said that it’s still adjusting to changes Google made to its search engine algorithms, which reduced the online retailer’s ranking in some search results during some periods. As a result, the company has had to emphasize other marketing channels, such as sponsored search.

Although sponsored search has generated revenue growth for the company, Overstock said that the move also incurs higher associated marketing expenses as a percentage of revenue than it had to pay prior to Google making its changes.

May 1, 2013

OfficeMax has launched a new search engine with content and navigation improvements on its OfficeMax WorkplaceSM business-to-business e-commerce site, OfficeMaxWorkplace.com.

NAPERVILLE, Ill. — OfficeMax has launched a new search engine with content and navigation improvements on its OfficeMax WorkplaceSM business-to-business e-commerce site, OfficeMaxWorkplace.com. Since phasing in improvements last month, all aimed to deliver a streamlined online shopping experience, the site has experienced increases in conversion rate, average revenue per visit and positive customer feedback.

May 1, 2013

E-commerce was labeled Walmart’s next growth engine by Neil Ashe, the retailer’s president and CEO of global e-commerce during an investor presentation Wednesday morning.

E-commerce was labeled Walmart’s next growth engine by Neil Ashe, the retailer’s president and CEO of global e-commerce during an investor presentation Wednesday morning.

 

July 11, 2012

ShopAtHome.com, a coupon search engine, announced that Tim Mayer has joined the company as VP marketing.

DENVER — ShopAtHome.com, a coupon search engine, announced that Tim Mayer has joined the company as VP marketing.
 
In his new role, Mayer will be responsible for spearheading this objective, overseeing user experience and member engagement.

May 31, 2011

Search engine giant Google announced the launch of Google Wallet, a mobile payment service that allows consumers to pay for goods via their smartphones.

NEW YORK — Search engine giant Google announced the launch of Google Wallet, a mobile payment service that allows consumers to pay for goods via their smartphones. The application is currently being field-tested in San Francisco and New York, and will be available to consumers in the summer.