Content about Sequential Brands Group

September 23, 2014

Sequential Brands Group has selected actress Paula Patton as the new face and brand ambassador for Ellen Tracy.

Sequential Brands Group has selected actress Paula Patton as the new face and brand ambassador for Ellen Tracy.

Patton's role as brand ambassador begins this November when she will spearhead a global initiative to commemorate women's contributions during the last 65 years. The partnership coincides with seasonal collections and campaigns and extends throughout 2015.

March 12, 2014

Sequential Brands Group has appointed leading brand strategist Jameel Spencer as chief marketing officer, reporting directly to CEO Yehuda Shmidman.

Sequential Brands Group has appointed leading brand strategist Jameel Spencer as chief marketing officer, reporting directly to CEO Yehuda Shmidman.

Spencer will develop and lead all global marketing initiatives for the company's portfolio of consumer brands which include William Rast, People's Liberation, DVS, Heelys, Caribbean Joe, Ellen Tracy, Revo and The Franklin Mint.

October 21, 2013

Sequential Brands Group has entered into five new license agreements to expand the Caribbean Joe brand and has extended the terms of its agreements with three current partners. With five new partnerships, this brings the total list of Caribbean Joe licensees to 25.

Sequential Brands Group has entered into five new license agreements to expand the Caribbean Joe brand and has extended the terms of its agreements with three current partners. With five new partnerships, this brings the total list of Caribbean Joe licensees to 25.
 

August 19, 2013

Sequential Brands Group, the parent company of Heelys wheeled footwear, plans to overhaul the footwear collection and expand into new product categories, including backpacks and other back-to-school accessories.

NEW YORK — Sequential Brands Group, the parent company of Heelys wheeled footwear, plans to overhaul the footwear collection and expand into new product categories, including backpacks and other back-to-school accessories.

December 10, 2012

Sequential Brands Group, a company that owns, markets and licenses a portfolio of consumer brands, including DVS Action Sports, will acquire Heelys, a maker of sports-inspired products targeted to the youth market.

DALLAS and LOS ANGELES — Sequential Brands Group, a company that owns, markets and licenses a portfolio of consumer brands, including DVS Action Sports, will acquire Heelys, a maker of sports-inspired products targeted to the youth market.